Varyer is an integrated creative studio and brand advisory. Devoted to discovery, we inspire ourselves through the pursuit of inspiring others.
Through the application of creative process cultivated from our founders' 20 plus years in the industry, our team centers work on building brand relationships that marry aspiration with sustainable growth.
As a direct response to changing agency models, we trade outmoded traditions for flexible methodologies.
All-hands-on-deck
Composed of creative directors, art directors, producers, designers, digital marketers, strategists, writers and collaborators, our nimble team defines Varyer's shared vision. Work we create represents a diversity of experience across disciplines and industries, and combined skill-sets provide us with broad expertise. Built on a bedrock of trust, our brand has attracted an intrinsically aligned team as its catalyst. Learn more about the squad here.
Our Values ↓ Our Values ↓ Our Values ↓ Our Values ↓
Driven by ethos, our work is a tangible expression of shared spirit.
✺ Curiosity
Our pursuit of knowledge through exploration is never-ending.
◌ Community
Making connections is ingrained in our practice. We are deeply embedded in a world-class network of creatives and actively cultivate opportunities within it.
✾ Variety
As the origin of our namesake, we seek varied work to expand our boundaries.
❤ Optimism
Our attitude reflects our beliefs. We work towards positive outcomes and embrace humor wholeheartedly.
Working in tandem
At the heart of our work is the idea of co-creation. It is a form of collaborative innovation; we share ideas and improve them together with our clients. In many cases we create a merged team, drawing from each respective area of expertise to work as one unified group to meet objectives. We create transparency through processes specifically designed for each partnership, regardless of size or type.
Creative Services ↓ Creative Services ↓ Creative Services ↓ Creative Services ↓
Guided by provided strategy and standards (or by those we help you create through Brand Development work), we use design to transform core beliefs into powerful, reflective storytelling tools that build influence.
✽ Creative Direction
We draw inspiration from our individual cultural perspectives to provide direction that delivers cohesion across brand objectives. An extensive network allows us to augment our core team with engaging creators of all kinds; video and motion producers, photographers, musicians, sculptors—just to name a few.
↬ Art Direction & Graphic Design
Our designs communicate brand ethos and tone through visual narratives. Our approach is human-centered, resulting in empathetic work that is purposeful and clear. This method helps us deliver solutions that both look great and solve unique problems. Effective design spans many applications, from video title cards to full brand identity overhauls.
✤ Content Development & Production
We approach content development with a holistic view, using insights from our discovery to drive storytelling. We carefully consider multi-platform touch-points and audience demographics. This attracts those who organically align with your brand values while enforcing loyalty for those already there.
Creative work knows no bounds, but here are a few projects that we feel exemplify our distinct point of view—
Asrai Garden
Few businesses have an essence as palpable as the beauty that emanates from this iconic floral design, fine jewelry, and home goods boutique. Through our creative services we have refined this sentiment and applied it to the development of Asrai’s newest brick-and-mortar location, their e-commerce website, as well as many of the things inside of them! You can learn more about our unique relationship and see some of our favorite projects here.
WNYC - The Open Ears Project
The Open Ears Project is a podcast series hosted by Clemmie Burton-Hill of WNYC Studios. To explore the bounds of music and emotion, every episode invites a new guest to share a brief and soulful story about classical music. To mirror that evocation, our direction and graphic design create an inviting world of expression. Read more about the project here.
Kribi Coffee
Research, inspiration, and origin stories come together in the creative direction for Kribi Coffee, a local Black-owned small business. We applied bold new designs to everything from large-scale murals and neon signs to compostable coffee cups and bags. This cohesive new system ensures that Kribi stands out from its competitors, both on the block and on the shelf. See more about this project here.
Parce Rum
Parce Rum is a tangible celebration of Colombia; happiness, warmth, and fine taste. Our working relationship ran the gamut of creative services; photographic direction, box and bottle design, a brand-new typeface Parcero, and high-quality merch (just to name a few). View more of our work together here.
Varyer
No case study better demonstrates our work in content planning and development as Varyer.com. Conceived as a blog-reel style editorial site, readers are invited to explore various content-types from an organic, discoverable flow. Collaborative relationships are grown and supported here, proudly displaying our network of creators through careful, curious curation. View our editorial work here.
🤙We're great in real time 🤙We're great in real time