Varyer is an integrated creative studio and brand advisory. Devoted to discovery, we inspire ourselves through the pursuit of inspiring others.
Through the application of creative process cultivated from our founders' 20 plus years in the industry, our team centers work on building brand relationships that marry aspiration with sustainable growth.
As a direct response to changing agency models, we trade outmoded traditions for flexible methodologies.
All-hands-on-deck
Composed of creative directors, art directors, producers, designers, digital marketers, strategists, writers and collaborators, our nimble team defines Varyer's shared vision. Work we create represents a diversity of experience across disciplines and industries, and combined skill-sets provide us with broad expertise. Built on a bedrock of trust, our brand has attracted an intrinsically aligned team as its catalyst. Learn more about the squad here.
Our Values ↓ Our Values ↓ Our Values ↓ Our Values ↓
Driven by ethos, our work is a tangible expression of shared spirit.
✺ Curiosity
Our pursuit of knowledge through exploration is never-ending.
◌ Community
Making connections is ingrained in our practice. We are deeply embedded in a world-class network of creatives and actively cultivate opportunities within it.
✾ Variety
As the origin of our namesake, we seek varied work to expand our boundaries.
❤ Optimism
Our attitude reflects our beliefs. We work towards positive outcomes and embrace humor wholeheartedly.
Working in tandem
At the heart of our work is the idea of co-creation. It is a form of collaborative innovation; we share ideas and improve them together with our clients. In many cases we create a merged team, drawing from each respective area of expertise to work as one unified group to meet objectives. We create transparency through processes specifically designed for each partnership, regardless of size or type.
Creative Services ↓ Creative Services ↓ Creative Services ↓ Creative Services ↓
Guided by provided strategy and standards (or by those we help you create through Brand Development work), we use design to transform core beliefs into powerful, reflective storytelling tools that build influence.
✽ Creative Direction
We draw inspiration from our individual cultural perspectives to provide direction that delivers cohesion across brand objectives. An extensive network allows us to augment our core team with engaging creators of all kinds; video and motion producers, photographers, musicians, sculptors—just to name a few.
↬ Art Direction & Graphic Design
Our designs communicate brand ethos and tone through visual narratives. Our approach is human-centered, resulting in empathetic work that is purposeful and clear. This method helps us deliver solutions that both look great and solve unique problems. Effective design spans many applications, from video title cards to full brand identity overhauls.
✤ Content Development & Production
We approach content development with a holistic view, using insights from our discovery to drive storytelling. We carefully consider multi-platform touch-points and audience demographics. This attracts those who organically align with your brand values while enforcing loyalty for those already there.
Creative work knows no bounds, but here are a few projects that we feel exemplify our distinct point of view—
![](https://varyer.imgix.net/asrai-5-bizcards.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=807&ixlib=php-3.3.1&q=82&usm=20&w=1200&s=1138accc110b5d11b531e08aa8ffdacf 1200w, https://varyer.imgix.net/asrai-5-bizcards.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1614&ixlib=php-3.3.1&q=61&usm=20&w=2400&s=a08e14559fa22cab2f06a0dd92f68cfc 2400w, https://varyer.imgix.net/asrai-5-bizcards.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=667&ixlib=php-3.3.1&q=82&usm=20&w=992&s=4480218a545888666cd7d1042ca561da 992w, https://varyer.imgix.net/asrai-5-bizcards.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1334&ixlib=php-3.3.1&q=61&usm=20&w=1984&s=aa2a7c1fc7e1530b5f3f19db0145596e 1984w, https://varyer.imgix.net/asrai-5-bizcards.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=516&ixlib=php-3.3.1&q=60&usm=20&w=768&s=911244e62bc8b1fa51e6bd6ea79cd80f 768w, https://varyer.imgix.net/asrai-5-bizcards.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1033&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=0f0aa338fe1e0e5c08f0006326749b53 1536w, https://varyer.imgix.net/asrai-5-bizcards.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=387&ixlib=php-3.3.1&q=60&usm=20&w=576&s=584587782f2af9fa594c5c65e0f10f0c 576w, https://varyer.imgix.net/asrai-5-bizcards.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=774&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=68fb5577f96eb6eb0b12409a03e4dd84 1152w)
Asrai Garden
Few businesses have an essence as palpable as the beauty that emanates from this iconic floral design, fine jewelry, and home goods boutique. Through our creative services we have refined this sentiment and applied it to the development of Asrai’s newest brick-and-mortar location, their e-commerce website, as well as many of the things inside of them! You can learn more about our unique relationship and see some of our favorite projects here.
![](https://varyer.imgix.net/oep-6-episodes.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=675&ixlib=php-3.3.1&q=82&usm=20&w=1200&s=7f48f5fe90079fa2910a720d160c265d 1200w, https://varyer.imgix.net/oep-6-episodes.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1350&ixlib=php-3.3.1&q=61&usm=20&w=2400&s=bb6722e39dbae881a9860d2583263f53 2400w, https://varyer.imgix.net/oep-6-episodes.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=558&ixlib=php-3.3.1&q=82&usm=20&w=992&s=eaf7c4cc68b4ba12b11aa7c0d6156d64 992w, https://varyer.imgix.net/oep-6-episodes.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1116&ixlib=php-3.3.1&q=61&usm=20&w=1984&s=d19da3bf46a5c5b86c611966e4b4f353 1984w, https://varyer.imgix.net/oep-6-episodes.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=432&ixlib=php-3.3.1&q=60&usm=20&w=768&s=4e213c9a15140e58a21619448a7f2136 768w, https://varyer.imgix.net/oep-6-episodes.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=864&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=9c1ecd865b470b241e8a2e33f649e021 1536w, https://varyer.imgix.net/oep-6-episodes.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=324&ixlib=php-3.3.1&q=60&usm=20&w=576&s=d69dfc4f0aa908f101293095d47932f2 576w, https://varyer.imgix.net/oep-6-episodes.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=648&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=55ddd1075c109da72e9c2f681c128a4b 1152w)
WNYC - The Open Ears Project
The Open Ears Project is a podcast series hosted by Clemmie Burton-Hill of WNYC Studios. To explore the bounds of music and emotion, every episode invites a new guest to share a brief and soulful story about classical music. To mirror that evocation, our direction and graphic design create an inviting world of expression. Read more about the project here.
![](https://varyer.imgix.net/kribi-coffee-exterior_2020-10-12-004908.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=675&ixlib=php-3.3.1&q=82&usm=20&w=1200&s=5bf2f8f5a0a7418c269fe8c3322dc455 1200w, https://varyer.imgix.net/kribi-coffee-exterior_2020-10-12-004908.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1350&ixlib=php-3.3.1&q=61&usm=20&w=2400&s=c22631ab60c3f8977bcfab3da72b6575 2400w, https://varyer.imgix.net/kribi-coffee-exterior_2020-10-12-004908.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=558&ixlib=php-3.3.1&q=82&usm=20&w=992&s=7f5f1d5f998e9e89571b13ee89fcf186 992w, https://varyer.imgix.net/kribi-coffee-exterior_2020-10-12-004908.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1116&ixlib=php-3.3.1&q=61&usm=20&w=1984&s=88c64dfcec3b68a5a0127107fb9008d5 1984w, https://varyer.imgix.net/kribi-coffee-exterior_2020-10-12-004908.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=432&ixlib=php-3.3.1&q=60&usm=20&w=768&s=1a1caedff23a5acbdf2807447d696bb0 768w, https://varyer.imgix.net/kribi-coffee-exterior_2020-10-12-004908.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=864&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=e733155406aa03e0a99b074c69a41149 1536w, https://varyer.imgix.net/kribi-coffee-exterior_2020-10-12-004908.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=324&ixlib=php-3.3.1&q=60&usm=20&w=576&s=9dde33865fcefbcd1ced8db4226045b9 576w, https://varyer.imgix.net/kribi-coffee-exterior_2020-10-12-004908.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=648&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=a3f139bd395b2c779fa54ec9b6ee5f4d 1152w)
Kribi Coffee
Research, inspiration, and origin stories come together in the creative direction for Kribi Coffee, a local Black-owned small business. We applied bold new designs to everything from large-scale murals and neon signs to compostable coffee cups and bags. This cohesive new system ensures that Kribi stands out from its competitors, both on the block and on the shelf. See more about this project here.
![](https://varyer.imgix.net/parce-rum-feature_2020-10-12-155924.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=800&ixlib=php-3.3.1&q=82&usm=20&w=1200&s=93ca9a1e8196a262a36fe643ac57fed8 1200w, https://varyer.imgix.net/parce-rum-feature_2020-10-12-155924.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1600&ixlib=php-3.3.1&q=61&usm=20&w=2400&s=acc36f91edee97ae9afa9d342b017415 2400w, https://varyer.imgix.net/parce-rum-feature_2020-10-12-155924.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=661&ixlib=php-3.3.1&q=82&usm=20&w=992&s=021df22022a517f27661c28fb823c92f 992w, https://varyer.imgix.net/parce-rum-feature_2020-10-12-155924.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1322&ixlib=php-3.3.1&q=61&usm=20&w=1984&s=db2749a84d4db331fd3797c06c2ff158 1984w, https://varyer.imgix.net/parce-rum-feature_2020-10-12-155924.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=512&ixlib=php-3.3.1&q=60&usm=20&w=768&s=1658748a1732d8b6de7c908ada16b970 768w, https://varyer.imgix.net/parce-rum-feature_2020-10-12-155924.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1024&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=f852ab4bf0c168cb33d4bca584d7057b 1536w, https://varyer.imgix.net/parce-rum-feature_2020-10-12-155924.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=384&ixlib=php-3.3.1&q=60&usm=20&w=576&s=ac5276cbf4d164ed138dc6dde4aae8b3 576w, https://varyer.imgix.net/parce-rum-feature_2020-10-12-155924.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=768&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=c09ba4a7a601037da8f83a2824a8e1be 1152w)
Parce Rum
Parce Rum is a tangible celebration of Colombia; happiness, warmth, and fine taste. Our working relationship ran the gamut of creative services; photographic direction, box and bottle design, a brand-new typeface Parcero, and high-quality merch (just to name a few). View more of our work together here.
![](https://varyer.imgix.net/varyer_2021-04-19-184331.jpeg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=766&ixlib=php-3.3.1&q=82&usm=20&w=1200&s=5405c5a1fd63f11328103aa1b1553445 1200w, https://varyer.imgix.net/varyer_2021-04-19-184331.jpeg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1533&ixlib=php-3.3.1&q=61&usm=20&w=2400&s=cf701ca695906f370fef9855cfc19a2d 2400w, https://varyer.imgix.net/varyer_2021-04-19-184331.jpeg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=633&ixlib=php-3.3.1&q=82&usm=20&w=992&s=36b07174166fa4925d105045961d1284 992w, https://varyer.imgix.net/varyer_2021-04-19-184331.jpeg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1267&ixlib=php-3.3.1&q=61&usm=20&w=1984&s=69f87986f2ddccf0ff31fbe8f7ffc3cb 1984w, https://varyer.imgix.net/varyer_2021-04-19-184331.jpeg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=490&ixlib=php-3.3.1&q=60&usm=20&w=768&s=7bd39ca44887beaaa17decd9808c00d9 768w, https://varyer.imgix.net/varyer_2021-04-19-184331.jpeg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=981&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=01dc9a5a1ceed9e44a6bbb58ca49fe83 1536w, https://varyer.imgix.net/varyer_2021-04-19-184331.jpeg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=368&ixlib=php-3.3.1&q=60&usm=20&w=576&s=2b1d2389da10a2f993f4992e21990cb5 576w, https://varyer.imgix.net/varyer_2021-04-19-184331.jpeg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=736&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=dfb9fbe76e0ee930faa17ed9f82a7f0d 1152w)
Varyer
No case study better demonstrates our work in content planning and development as Varyer.com. Conceived as a blog-reel style editorial site, readers are invited to explore various content-types from an organic, discoverable flow. Collaborative relationships are grown and supported here, proudly displaying our network of creators through careful, curious curation. View our editorial work here.
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