Asrai Garden | Varyer

Asrai Garden

Exploring our shared vision of expertly crafted environments

As a long-standing retail outpost in Chicago, Asrai Garden is a staple of provocatively beautiful provisions. Thoughtful curation is evident in all its facets—from meticulously selected collections of artisan fine jewelry and home goods to its definitive floral designs.

We joined our studio with Asrai Garden from 2018-2023 in a partnership designed to spark continual brand evolution and support structures for successful scaling.

Asrai Garden – Chicago
Shop Locations

West Loop & Wicker Park

Asrai shop interior

Mutual admiration for creative exploration

Working together with Asrai Garden exemplified our commitment to meaningful relationships. As a long-standing retail outpost in Chicago, Asrai Garden is a staple of provocatively beautiful provisions which are evident in all its facets—from the meticulously selected artisan collections of fine jewelry and luxury home goods to its definitive floral design.

A home in West Loop

Our partnership lasted from 2018-2023, and was born of complementary needs. For Varyer, a home base for our budding company and for Asrai Garden, growing in new ways built atop where it first started on North Ave. in the heart of Chicago's Wicker Park. What transpired between our two businesses was an exchange of ideas, inspiration, and artistry evident in every corner of the Asrai universe.

Interior of Asrai's Wicker Park location

Signage at the entrance to the former West Loop location

Consistency in execution

On the front-end, we brought a refined sense of consistency to Asrai Garden’s brand identity and visual language through tightened logotype and iconography. Behind the scenes we crafted a unified voice through content production and cross platform digital marketing. In the years of working together, we helped establish internal organizational processes, created and maintained a new webshop, and executed multi-venue event production with fulfilled sponsorship and charitable local donations.

Bringing beauty into daily life by celebrating the meaningful connections between what we see and what we feel.

Elizabeth Cronin, Founder


Our shared purpose drove us forward and imbued everything we made with intention. From multi-location events to protests signs to the constantly rotating publication wall we dutifully curated and stocked; we shared everything.

Gin made in collaboration with FEW distillery

Custom wallpaper designed and printed, with illustrations by Cloey Zikmund

Stills from our collaborative photoshoot for Asrai Garden Holiday 2020

Turn us toward the sun

Like any living thing, our relationship with Asrai Garden ended in 2023 as we together decided it was the right time for us to propagate and re-pot.