Asrai Garden
Asrai Garden
Gallery
Asrai shop interior
Interior of Asrai's Wicker Park location
Signage at the entrance to the former West Loop location
Gin made in collaboration with FEW distillery
Custom wallpaper designed and printed, with illustrations by Cloey Zikmund
Stills from our collaborative photoshoot for Asrai Garden Holiday 2020
Premise
As a long-standing retail outpost in Chicago until its 2024 closure, Asrai Garden was a staple of provocatively beautiful provisions. Thoughtful curation was evident in all its facets—from meticulously selected collections of artisan fine jewelry and home goods to its definitive floral designs.
We joined our studio with Asrai Garden from 2018–2023 in a partnership designed to spark continual brand evolution and support structures for successful scaling.
Asrai shop interior
Mutual admiration for creative exploration
Working together with Asrai Garden exemplified our commitment to meaningful relationships. Our partnership lasted from 2018–2023, and was born of complementary needs: for Varyer, a home base for our budding company; and for Asrai Garden, new growth building from its home in the heart of Chicago's Wicker Park. What transpired between our two businesses was an exchange of ideas, inspiration, and artistry evident in every corner of the Asrai universe.
A home in West Loop
Our partnership lasted from 2018-2023, and was born of complementary needs. For Varyer, a home base for our budding company and for Asrai Garden, growing in new ways built atop where it first started on North Ave. in the heart of Chicago's Wicker Park. What transpired between our two businesses was an exchange of ideas, inspiration, and artistry evident in every corner of the Asrai universe.
Interior of Asrai's Wicker Park location
Signage at the entrance to the former West Loop location
Consistency in execution
On the front-end, we brought a refined sense of consistency to Asrai Garden’s brand identity and visual language through tightened logotype and iconography. Behind the scenes, we crafted a unified voice through content production and cross-platform digital marketing. In the years of working together, we helped establish internal organizational processes, created and maintained a new webshop, and executed multi-venue event production with fulfilled sponsorship and charitable local donations.
Bringing beauty into daily life by celebrating the meaningful connections between what we see and what we feel.
Together
Our shared purpose drove us forward and imbued intention into everything we made. From multi-location events to protests signs to the constantly rotating publication wall we dutifully curated and stocked, we shared everything.
Gin made in collaboration with FEW distillery
Custom wallpaper designed and printed, with illustrations by Cloey Zikmund
Stills from our collaborative photoshoot for Asrai Garden Holiday 2020
Turn us toward the sun
Like any living thing, our relationship with Asrai Garden ended in 2023. Together, we decided it was the right time for us to propagate and re-pot.