Asrai Garden
Asrai Garden
Gallery
Asrai shop interior
Interior of Asrai's Wicker Park location
Signage at the entrance to the West Loop location
Gin made in collaboration with FEW distillery
Custom wallpaper designed and printed, with illustrations by Cloey Zikmund
Stills from our collaborative photoshoot for Asrai Garden Holiday 2020
Premise
As a long-standing retail outpost in Chicago, Asrai Garden is a staple of provocatively beautiful provisions. Thoughtful curation is evident in all its facets—from meticulously selected collections of artisan fine jewelry and home goods to its definitive floral designs.
We joined our studio with Asrai Garden to form an ongoing partnership. This allows for continual brand evolution, and creates support structures for successful scaling.
Shop Locations
West Loop & Wicker Park
Asrai shop interior
Mutual admiration for creative exploration
Working together with Asrai Garden exemplifies our commitment to meaningful relationships. As a long-standing retail outpost in Chicago, Asrai Garden is a staple of provocatively beautiful provisions which are evident in all its facets—from the meticulously selected artisan collections of fine jewelry and luxury home goods to its definitive floral design.
A home in West Loop
Our partnership began in 2018 and was born of complementary needs. For Varyer, a home base for our budding company and for Asrai Garden, a second retail location as it had long outgrown its first on North Ave. in the heart of Chicago's Wicker Park. What transpired between our two businesses is an exchange of ideas, inspiration, and artistry evident in every corner of the West Loop shop.
Interior of Asrai's Wicker Park location
Signage at the entrance to the West Loop location
Consistency in execution
On the front-end, we bring a refined sense of consistency to Asrai Garden’s brand identity and visual language through tightened logotype and iconography. Behind the scenes we’re crafting a unified voice through content production and cross platform digital marketing. In just two short years of working together, we’ve helped establish internal organizational processes, created and maintained a new webshop, and executed multi-venue event production with fulfilled sponsorship and charitable local donations.
Bringing beauty into daily life by celebrating the meaningful connections between what we see and what we feel.
Together, forever
This shared purpose drives us forward and imbues everything we make with intention. From multi-location events to protests signs to the constantly rotating publication wall we dutifully curate and stock; we share everything.
Gin made in collaboration with FEW distillery
Custom wallpaper designed and printed, with illustrations by Cloey Zikmund
Stills from our collaborative photoshoot for Asrai Garden Holiday 2020
Turn us toward the sun
Like any living thing, our relationship with Asrai Garden is ever-evolving. With joint roots deeply embedded in Chicago, we continue to chart our growth here; together deciding the right time for us to propagate and one day, re-pot.