Open Ears Project | Varyer

WNYC Studios

Conjuring evocation for a new podcast that explores human connections to music
2019
Premise

Through the creation of contemporary, illustrative branding that speaks directly to the experience of both individual and collected humanity, The Open Ears project stands out in a screen sea of small squares.

Partner
WNYC Studios
Location

New York, New York

Imprinting our experiences on others

The way in which a person conveys their relationship to music is highly personal. As an analogy to these feelings, we commissioned a new series of evocative illustrations from graphic artist Tjisse Talsma. The imagery needed to feel inclusive and open, leaving the listener to derive meaning from the accompanying podcast without assuming too much from the artwork.

Individual episode illustrations by Tjisse Talsma

A full visual library

Our graphic designers created a brand identity with a gentle, inviting logotype and fresh color palette that applied easily to a myriad of topics. We art directed individual pieces for each of the 30 podcast episodes, providing guidance and critique to forms that steer the pieces towards success. We completed comprehensive designs for social posts, advertisements, and a newsletter template for the WNYC team.

Creator Clemency Burton-Hill and notable guests of the podcast

Overwhelming response for Season One

Season One of The Open Ears Project launched in September 2019, hosted and directed by Clemency Burton-Hill. It featured over 30 guests including actor Alec Baldwin, Call Your Girlfriend podcast co-host Aminatou Sow, and musician and Colbert bandleader Jon Batiste. In culmination, it reached listeners in over 175 countries with an unprecedented engagement rate, climbing all the way to #1 on the Apple Podcast charts.

A show of quiet joy

—New York Times