About Us

VISION

Varyer is an integrated creative studio and brand advisory. We inspire ourselves through the pursuit of inspiring others.

BACKGROUND

Variety is stability.

Our integrated practice builds partnerships around brave ideas and works with creators in pursuit of finding their most imaginative and focused voice. The diverse nature of our projects and capabilities reflects an iconoclastic approach to the traditional agency model that allows for agility, simplicity, and curiosity. We continually sharpen our skills and awareness by developing our own projects and ambitions.

Varyer set about in the early days of 2018. Our founders, Chris Kaskie and Mike Renaud, built their reputations on years of success in brand-building and creative work—primarily through their most well-known collaboration, Pitchfork. Composed of creative directors, producers, designers, digital marketers, strategists, writers, and collaborators, our dynamic team defines Varyer's shared vision. We’re based in Chicago but exist everywhere.

TEAM

Instagram

Design Lead

Principal & CEO
Twitter
Instagram
Spotify

Office Admin
Instagram
Spotify
Website

Brand Strategist
Instagram
Spotify

Studio Director
Instagram

Principal & CCO
Twitter
Instagram
Spotify

Director of Operations

VALUES

MAXIMS

Working in tandem

At the heart of our work is the idea of co-creation, sharing ideas and improving them together in transparent collaboration with our partners.

Generosity-based collaboration

We prioritize gracious collaboration that embraces a shared purpose and goal over one’s own interests within the process, and honoring the integrity of someone choosing their gut.

All-hands-on-deck

Work we create represents a nimbleness and diversity of experience across disciplines and industries, and our combined voices are a constant source of learning and inspiration.

Rolling with the vagaries

An unexpected and inexplicable change in a situation, scope, or behavior can be a bounty of discovery for making new connections.

A crack is how the light gets in

To accomplish the highest caliber achievements, we profoundly embrace messiness, organic evolution, and awareness that not everything is perfect—and that’s what makes for perfect outcomes.

CULTURE

We believe that the value of our existence isn’t dependent on who we are, but how we are.

We strive to build a workplace where everyone feels empowered, heard, and respected. This includes identifying and dismantling biases within our company that are not aligned with our values and maxims. We use open and nonviolent communication, flexible work styles, and clear policies to achieve this, creating a culture of creativity and collaboration.

We actively measure our progress and share learnings to continuously improve our impact.

The best work is never accomplished alone.
We are thankful to a broader creative and social community and believe that their contributions should be acknowledged. Here 🔗 we will aggregate our appreciation for those who inspire, support, and orbit our work at Varyer.