![](https://varyer.imgix.net/kribi-coffee-hero_2020-10-08-151604.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=810&ixlib=php-3.3.1&q=82&usm=20&w=1440&s=0c9c2171dbce769785314713cad062a3 1440w, https://varyer.imgix.net/kribi-coffee-hero_2020-10-08-151604.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1620&ixlib=php-3.3.1&q=61&usm=20&w=2880&s=64d658e45d666be15fa43ee928c534b1 2880w, https://varyer.imgix.net/kribi-coffee-hero_2020-10-08-151604.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=620&ixlib=php-3.3.1&q=82&usm=20&w=992&s=7e71aaac7071c7422bbe9523eeb41e61 992w, https://varyer.imgix.net/kribi-coffee-hero_2020-10-08-151604.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1240&ixlib=php-3.3.1&q=61&usm=20&w=1984&s=54f4083deded6a5eafe265813cd7aaba 1984w, https://varyer.imgix.net/kribi-coffee-hero_2020-10-08-151604.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=680&ixlib=php-3.3.1&q=82&usm=20&w=850&s=87a1c8bb239510223cd465dad3658e17 850w, https://varyer.imgix.net/kribi-coffee-hero_2020-10-08-151604.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1360&ixlib=php-3.3.1&q=61&usm=20&w=1700&s=5995c16d4b3db739c30839123be2eafe 1700w, https://varyer.imgix.net/kribi-coffee-hero_2020-10-08-151604.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1066&ixlib=php-3.3.1&q=82&usm=20&w=600&s=adfa21e1e6d8ea5d9432a45fe887a47f 600w, https://varyer.imgix.net/kribi-coffee-hero_2020-10-08-151604.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=2133&ixlib=php-3.3.1&q=61&usm=20&w=1200&s=8dfe0e37fd895f9e0ac6ff39ff0827db 1200w, https://varyer.imgix.net/kribi-coffee-hero_2020-10-08-151604.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=3200&ixlib=php-3.3.1&q=41&usm=20&w=1800&s=f2e83b3a630b203d5231253ef76e7440 1800w)
Kribi Coffee Air Roasters
Premise
Like with any good coffee bean, we drew inspiration from origins to give Kribi Coffee a fresh, contemporary look in the fifth-wave coffee world.
Location
Forest Park, Illinois
![](https://varyer.imgix.net/kribi-coffee-exterior_2020-10-12-004959.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=675&ixlib=php-3.3.1&q=82&usm=20&w=1200&s=9f6a7f61774cb3a30c686e38c0b7bb66 1200w, https://varyer.imgix.net/kribi-coffee-exterior_2020-10-12-004959.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1350&ixlib=php-3.3.1&q=61&usm=20&w=2400&s=c100c99fd9f8353db24e044c97271183 2400w, https://varyer.imgix.net/kribi-coffee-exterior_2020-10-12-004959.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=558&ixlib=php-3.3.1&q=82&usm=20&w=992&s=d744dbfe7f68674ca0b27b236c1833e4 992w, https://varyer.imgix.net/kribi-coffee-exterior_2020-10-12-004959.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1116&ixlib=php-3.3.1&q=61&usm=20&w=1984&s=ba9cc4bdb1ef7f567985ff8512c3858e 1984w, https://varyer.imgix.net/kribi-coffee-exterior_2020-10-12-004959.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=432&ixlib=php-3.3.1&q=60&usm=20&w=768&s=2de5c7dc9a6b740bee5884de334d7452 768w, https://varyer.imgix.net/kribi-coffee-exterior_2020-10-12-004959.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=864&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=c04691e0323c1bcb7f5ee77c60a6604d 1536w, https://varyer.imgix.net/kribi-coffee-exterior_2020-10-12-004959.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=324&ixlib=php-3.3.1&q=60&usm=20&w=576&s=1c57edbdcba2ce368ecbc77c6a53d04c 576w, https://varyer.imgix.net/kribi-coffee-exterior_2020-10-12-004959.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=648&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=488d84a232f351f195b028ddb964b864 1152w)
![](https://varyer.imgix.net/kribi-coffee-branding.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=664&ixlib=php-3.3.1&q=82&usm=20&w=1200&s=6578634403a496175e6bda40ed856c2a 1200w, https://varyer.imgix.net/kribi-coffee-branding.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1328&ixlib=php-3.3.1&q=61&usm=20&w=2400&s=da732a477d2fbd1a87665317795b8b8a 2400w, https://varyer.imgix.net/kribi-coffee-branding.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=549&ixlib=php-3.3.1&q=82&usm=20&w=992&s=37cb4c1c365c70bf73c104de8b3df2b5 992w, https://varyer.imgix.net/kribi-coffee-branding.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1098&ixlib=php-3.3.1&q=61&usm=20&w=1984&s=2b2f89631eea369086343a89971fd4d3 1984w, https://varyer.imgix.net/kribi-coffee-branding.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=425&ixlib=php-3.3.1&q=60&usm=20&w=768&s=d0da48ac45bbfc35294923f04def65e2 768w, https://varyer.imgix.net/kribi-coffee-branding.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=850&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=66635f2be72c0eff3a4cce610fe3260f 1536w, https://varyer.imgix.net/kribi-coffee-branding.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=318&ixlib=php-3.3.1&q=60&usm=20&w=576&s=afb1b4dfe66ed3fea0b1315380fac4e2 576w, https://varyer.imgix.net/kribi-coffee-branding.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=637&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=ab54b7c559a6818b2321f49ee063a394 1152w)
Primary logo, secondary logo, and the smile on every bag of beans
Things are a little different over at Kribi Coffee
Owner Jacques Shalo came to us with an exciting prospect; his white-label air-roasting coffee business was making its first foray into the consumer market. He had just acquired the perfect corner cafe in Forest Park, Illinois. His plan? Let this space serve as the centerpiece, showing off his proprietary air-roasting coffee machines in action.
![](https://varyer.imgix.net/kribi-coffee-zev-siegl-jacques-shalo_2020-10-12-013616.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=960&ixlib=php-3.3.1&q=82&usm=20&w=960&s=65a89a5d937d8db2b31af3eaa03b774b 960w, https://varyer.imgix.net/kribi-coffee-zev-siegl-jacques-shalo_2020-10-12-013616.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1920&ixlib=php-3.3.1&q=61&usm=20&w=1920&s=bb8efe9281c8b007ddc881d61101cf5f 1920w, https://varyer.imgix.net/kribi-coffee-zev-siegl-jacques-shalo_2020-10-12-013616.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=768&ixlib=php-3.3.1&q=60&usm=20&w=768&s=d34ed046bcd4df112f81678ea1f8f88b 768w, https://varyer.imgix.net/kribi-coffee-zev-siegl-jacques-shalo_2020-10-12-013616.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1536&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=3160e78b08c80f128b879a13ae03c073 1536w, https://varyer.imgix.net/kribi-coffee-zev-siegl-jacques-shalo_2020-10-12-013616.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=576&ixlib=php-3.3.1&q=60&usm=20&w=576&s=418af27e3e4d994cab5e4de8468eac6b 576w, https://varyer.imgix.net/kribi-coffee-zev-siegl-jacques-shalo_2020-10-12-013616.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1152&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=fdb963c26c8dd74ebeb7076e78e0063c 1152w)
Shalo with investor Zev Siegl, co-founder of Starbucks
It’s all about the theatre of the roast.
Java Master's patented electric air roaster lets Kribi Coffee roast every bag of coffee fresh for their customers while they wait
Cameroonian motifs and Memphis design; combined
We focused on Cameroonian beadwork and textile patterns as our starting point. When overlaid with funky forms and colors influenced by Memphis design, the result was striking—not a bag that could be easily missed on a shelf! Cameroonian artists often create art that represents traditional dance and movement, so too were we inspired by the whirling dance of coffee beans in the hot air roaster.
![](https://varyer.imgix.net/kribi-coffee-abstract-bean.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1340&ixlib=php-3.3.1&q=82&usm=20&w=960&s=a140c5da6ba466f245d29dc2dc9c4568 960w, https://varyer.imgix.net/kribi-coffee-abstract-bean.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=2680&ixlib=php-3.3.1&q=61&usm=20&w=1920&s=4cac40e06b2c9388ba79a5169bcc5c21 1920w, https://varyer.imgix.net/kribi-coffee-abstract-bean.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1072&ixlib=php-3.3.1&q=60&usm=20&w=768&s=ae1ef3dc281508f59e44f4010669b146 768w, https://varyer.imgix.net/kribi-coffee-abstract-bean.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=2144&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=c5d6a006866e94ab851e5474b3e0d89a 1536w, https://varyer.imgix.net/kribi-coffee-abstract-bean.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=804&ixlib=php-3.3.1&q=60&usm=20&w=576&s=05e5835d23d8865556fca2fdf6e41a5b 576w, https://varyer.imgix.net/kribi-coffee-abstract-bean.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1608&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=7a03fe53a1070ffa39c54f1bb24f52ff 1152w)
![](https://varyer.imgix.net/kribi-coffee-pattern-4.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=714&ixlib=php-3.3.1&q=82&usm=20&w=960&s=766b3fa8bfc5b4251649fc44e9043320 960w, https://varyer.imgix.net/kribi-coffee-pattern-4.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1428&ixlib=php-3.3.1&q=61&usm=20&w=1920&s=d37587fb3e100418dbdbc2073644b026 1920w, https://varyer.imgix.net/kribi-coffee-pattern-4.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=571&ixlib=php-3.3.1&q=60&usm=20&w=768&s=45cc2399c57772f74f2b67d2d3e613da 768w, https://varyer.imgix.net/kribi-coffee-pattern-4.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1142&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=25aa4d7fb7b53b3b9d1e88779f97d110 1536w, https://varyer.imgix.net/kribi-coffee-pattern-4.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=428&ixlib=php-3.3.1&q=60&usm=20&w=576&s=40f5030f23d6d24084cf8aa17f05c763 576w, https://varyer.imgix.net/kribi-coffee-pattern-4.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=857&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=b4a202c49f81df2e3afecf3f6d956fa3 1152w)
![](https://varyer.imgix.net/kribi-coffee-bouncing-beans.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1177&ixlib=php-3.3.1&q=82&usm=20&w=960&s=1a6bd03e8e02b1a83dd2506352cbcc4c 960w, https://varyer.imgix.net/kribi-coffee-bouncing-beans.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=2354&ixlib=php-3.3.1&q=61&usm=20&w=1920&s=9a7c6cf761b88233aba1cf356d539112 1920w, https://varyer.imgix.net/kribi-coffee-bouncing-beans.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=941&ixlib=php-3.3.1&q=60&usm=20&w=768&s=41ba40d186ca5a519fe142e2d8ee395f 768w, https://varyer.imgix.net/kribi-coffee-bouncing-beans.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1883&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=c7b4e0db93abb69687899d192ffc7902 1536w, https://varyer.imgix.net/kribi-coffee-bouncing-beans.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=706&ixlib=php-3.3.1&q=60&usm=20&w=576&s=952e372bcfdb46b996e38218c29d3b22 576w, https://varyer.imgix.net/kribi-coffee-bouncing-beans.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1412&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=e9daac295979d8ffd03004f32d6adaa9 1152w)
![](https://varyer.imgix.net/kribi-coffee-hero_2020-10-12-021153.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1658&ixlib=php-3.3.1&q=82&usm=20&w=960&s=51344e5ddfb07cc83cd523b3f4c2fab8 960w, https://varyer.imgix.net/kribi-coffee-hero_2020-10-12-021153.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=3316&ixlib=php-3.3.1&q=61&usm=20&w=1920&s=08244fa6e93f3a90d2adf13e5f8d9198 1920w, https://varyer.imgix.net/kribi-coffee-hero_2020-10-12-021153.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1326&ixlib=php-3.3.1&q=60&usm=20&w=768&s=d20b1ce5313802f396538f1c0340b31c 768w, https://varyer.imgix.net/kribi-coffee-hero_2020-10-12-021153.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=2652&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=4707a90e700d774d4842f4480db7b52d 1536w, https://varyer.imgix.net/kribi-coffee-hero_2020-10-12-021153.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=994&ixlib=php-3.3.1&q=60&usm=20&w=576&s=50a26551be1de18f10f36215e296df07 576w, https://varyer.imgix.net/kribi-coffee-hero_2020-10-12-021153.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1989&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=c2fe8728633b3179697f97a8079f76d7 1152w)
![](https://varyer.imgix.net/kribi-coffee-bags.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=675&ixlib=php-3.3.1&q=82&usm=20&w=1200&s=45cb7b1e6737f041fd2eea3be8101b36 1200w, https://varyer.imgix.net/kribi-coffee-bags.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1350&ixlib=php-3.3.1&q=61&usm=20&w=2400&s=e6b665c67fe44532b71d407ac1c45f33 2400w, https://varyer.imgix.net/kribi-coffee-bags.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=558&ixlib=php-3.3.1&q=82&usm=20&w=992&s=7b5ca0eaf0d59f0e4146c2862d011bd5 992w, https://varyer.imgix.net/kribi-coffee-bags.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1116&ixlib=php-3.3.1&q=61&usm=20&w=1984&s=0eee62b67f7f3c28ef68db6dcdec5c77 1984w, https://varyer.imgix.net/kribi-coffee-bags.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=432&ixlib=php-3.3.1&q=60&usm=20&w=768&s=925462770aadc52a06e3ef72049a4513 768w, https://varyer.imgix.net/kribi-coffee-bags.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=864&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=55609edc12c6535608d1cdf7067bbb92 1536w, https://varyer.imgix.net/kribi-coffee-bags.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=324&ixlib=php-3.3.1&q=60&usm=20&w=576&s=bad100ce512730645242bba1f61f5e49 576w, https://varyer.imgix.net/kribi-coffee-bags.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=648&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=fb94d5a2aef603a2ad886fcd4adb5392 1152w)
Each bag is completed with a handwritten signature and roast date
![](https://varyer.imgix.net/kribi-coffee-flavors_2020-10-12-032645.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=675&ixlib=php-3.3.1&q=82&usm=20&w=1200&s=03c504e39fced4b1e0639147c0b7ed8a 1200w, https://varyer.imgix.net/kribi-coffee-flavors_2020-10-12-032645.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1350&ixlib=php-3.3.1&q=61&usm=20&w=2400&s=7e1fd495da77f0a4ee7ef90d0a6d1d25 2400w, https://varyer.imgix.net/kribi-coffee-flavors_2020-10-12-032645.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=558&ixlib=php-3.3.1&q=82&usm=20&w=992&s=f09835eae4eca95eb897fe76087643ff 992w, https://varyer.imgix.net/kribi-coffee-flavors_2020-10-12-032645.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1116&ixlib=php-3.3.1&q=61&usm=20&w=1984&s=bc04015495f5fea9cb3a023cb3907229 1984w, https://varyer.imgix.net/kribi-coffee-flavors_2020-10-12-032645.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=432&ixlib=php-3.3.1&q=60&usm=20&w=768&s=0ed16d9e9e246670edfbf737c410d075 768w, https://varyer.imgix.net/kribi-coffee-flavors_2020-10-12-032645.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=864&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=370e28687ad2fdaf5ead7bd852659da8 1536w, https://varyer.imgix.net/kribi-coffee-flavors_2020-10-12-032645.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=324&ixlib=php-3.3.1&q=60&usm=20&w=576&s=bbb1a405fd765f06e2372dd2f1f07f7c 576w, https://varyer.imgix.net/kribi-coffee-flavors_2020-10-12-032645.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=648&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=49e1cf41ba8b5ff91fa5331c8655109a 1152w)
Coffee bag label system
The interview: research paves the way
We learned the ins and outs of Kribi and the dedication to quality in all steps of the coffee process. Growing up on a coffee farm in Cameroon, it is impossible to remove the importance of home as a direct influence on Jacques’ work. We were particularly intrigued by this notion and sought to use origination as a backbone in creating the new brand identity.
![](https://varyer.imgix.net/Jacques-Shalo-Family.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=718&ixlib=php-3.3.1&q=82&usm=20&w=1200&s=8e56035e08035176f0dfbd8f1dfefbf9 1200w, https://varyer.imgix.net/Jacques-Shalo-Family.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1436&ixlib=php-3.3.1&q=61&usm=20&w=2400&s=99c055fc8266eda031a19fe722a70fa5 2400w, https://varyer.imgix.net/Jacques-Shalo-Family.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=593&ixlib=php-3.3.1&q=82&usm=20&w=992&s=45c527566eea1bc305c7bc57902b84fb 992w, https://varyer.imgix.net/Jacques-Shalo-Family.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1187&ixlib=php-3.3.1&q=61&usm=20&w=1984&s=b55aefed7d04adb62930deb29928bb08 1984w, https://varyer.imgix.net/Jacques-Shalo-Family.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=459&ixlib=php-3.3.1&q=60&usm=20&w=768&s=c51d9ebd150992a727d81e4527a376e4 768w, https://varyer.imgix.net/Jacques-Shalo-Family.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=919&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=533c91cb1ef9a5cea793db8867296bdf 1536w, https://varyer.imgix.net/Jacques-Shalo-Family.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=344&ixlib=php-3.3.1&q=60&usm=20&w=576&s=1acb46bdc365ddcc35990f512cef23f5 576w, https://varyer.imgix.net/Jacques-Shalo-Family.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=689&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=a52c559e8381439c1ad76d7426f6d97f 1152w)
Jacques Shalo as an infant in Cameroon, Africa after the first coffee harvest of 1958
![](https://varyer.imgix.net/kribi-coffee-postcards-2.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=799&ixlib=php-3.3.1&q=82&usm=20&w=1200&s=36e14cf35ce5f05aa02796041c46888f 1200w, https://varyer.imgix.net/kribi-coffee-postcards-2.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1599&ixlib=php-3.3.1&q=61&usm=20&w=2400&s=46a7a2ed2714f00e447489cb93efce1b 2400w, https://varyer.imgix.net/kribi-coffee-postcards-2.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=661&ixlib=php-3.3.1&q=82&usm=20&w=992&s=b6d5e0e67966b47bab6f7f7cea77cba9 992w, https://varyer.imgix.net/kribi-coffee-postcards-2.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1322&ixlib=php-3.3.1&q=61&usm=20&w=1984&s=5d3ce1bfe173bcb3cad86ccd376872d3 1984w, https://varyer.imgix.net/kribi-coffee-postcards-2.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=511&ixlib=php-3.3.1&q=60&usm=20&w=768&s=1ddd7da819ca1640af9cba63b0d4e67a 768w, https://varyer.imgix.net/kribi-coffee-postcards-2.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1023&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=25abb5685bb9183cb38b218412138de4 1536w, https://varyer.imgix.net/kribi-coffee-postcards-2.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=383&ixlib=php-3.3.1&q=60&usm=20&w=576&s=2629e957f992cb13aa863b96d15e056f 576w, https://varyer.imgix.net/kribi-coffee-postcards-2.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=767&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=8ab7e73b40346f0b56d2a24b1c0b5ef8 1152w)
Online orders ship with a personalized postcard and a snippet of Kribi Coffee’s mission
Cultivating positivity through originality
We crafted Kribi Coffee’s voice, honing in on its organic, laid-back style of communication. We provided oversight for the exterior overhaul of the building, creating a dramatic new look that organically drew in customers without the need for advertising. In just the first month after the re-design, Kribi Coffee was drawing four times the amount of customers as it had before.
![](https://varyer.imgix.net/kribi-coffee-before-after_2020-10-12-030833.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=577&ixlib=php-3.3.1&q=82&usm=20&w=1200&s=86fe222d7e6785705bfca474361b4570 1200w, https://varyer.imgix.net/kribi-coffee-before-after_2020-10-12-030833.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1154&ixlib=php-3.3.1&q=61&usm=20&w=2400&s=59ee03a0a3e7b24c3594c820e934ac4d 2400w, https://varyer.imgix.net/kribi-coffee-before-after_2020-10-12-030833.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=477&ixlib=php-3.3.1&q=82&usm=20&w=992&s=15a0cd84258f7da4011c2db63fdf3b80 992w, https://varyer.imgix.net/kribi-coffee-before-after_2020-10-12-030833.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=954&ixlib=php-3.3.1&q=61&usm=20&w=1984&s=e732bfb4b63e1e121de8a785c4f98c2c 1984w, https://varyer.imgix.net/kribi-coffee-before-after_2020-10-12-030833.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=369&ixlib=php-3.3.1&q=60&usm=20&w=768&s=17b057864125a4f04976fbe7611bfccf 768w, https://varyer.imgix.net/kribi-coffee-before-after_2020-10-12-030833.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=738&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=ac9246d917f317cb0ead46d2daab061e 1536w, https://varyer.imgix.net/kribi-coffee-before-after_2020-10-12-030833.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=277&ixlib=php-3.3.1&q=60&usm=20&w=576&s=d5272bdd3242a2edfcad0e7035db1901 576w, https://varyer.imgix.net/kribi-coffee-before-after_2020-10-12-030833.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=554&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=c316ad5e852c9a94cd2a2ce698b4a423 1152w)
Before and after acquisition
![](https://varyer.imgix.net/kribi-coffee-madison-street.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=720&ixlib=php-3.3.1&q=82&usm=20&w=960&s=cfb8ee13d4561c9483d28174557e651e 960w, https://varyer.imgix.net/kribi-coffee-madison-street.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1440&ixlib=php-3.3.1&q=61&usm=20&w=1920&s=3f690a7d33153d2012fde5a275141b01 1920w, https://varyer.imgix.net/kribi-coffee-madison-street.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=576&ixlib=php-3.3.1&q=60&usm=20&w=768&s=ce256476aed6e7f4d1a8085056033c4f 768w, https://varyer.imgix.net/kribi-coffee-madison-street.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1152&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=8de520b482f1abe3ef30ed3e24b4c78a 1536w, https://varyer.imgix.net/kribi-coffee-madison-street.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=432&ixlib=php-3.3.1&q=60&usm=20&w=576&s=bc652d4ec95acfa6d268e2cb87e21552 576w, https://varyer.imgix.net/kribi-coffee-madison-street.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=864&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=1bd80a08d0ae0be649bd382f2ab97a66 1152w)
North side of the shop
![](https://varyer.imgix.net/kribi-coffee-counter.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=720&ixlib=php-3.3.1&q=82&usm=20&w=960&s=1168704f71ed85583d63d98be9ad5521 960w, https://varyer.imgix.net/kribi-coffee-counter.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1440&ixlib=php-3.3.1&q=61&usm=20&w=1920&s=9636cd1a493e39bfe98026465e19e807 1920w, https://varyer.imgix.net/kribi-coffee-counter.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=576&ixlib=php-3.3.1&q=60&usm=20&w=768&s=acde62aec1e8010283cf18ba63a38e85 768w, https://varyer.imgix.net/kribi-coffee-counter.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1152&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=a061a204a83033af659de64485e2896c 1536w, https://varyer.imgix.net/kribi-coffee-counter.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=432&ixlib=php-3.3.1&q=60&usm=20&w=576&s=39c693275fcdff6bbfaf591d5a467717 576w, https://varyer.imgix.net/kribi-coffee-counter.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=864&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=899e58a58303a4b4e33626824d129c71 1152w)
Newly renovated interior
![](https://varyer.imgix.net/kribi-coffee-tapestry_2020-10-14-180005.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1200&ixlib=php-3.3.1&q=82&usm=20&w=960&s=bba0df526c7e6eb09e7914811d4d07c1 960w, https://varyer.imgix.net/kribi-coffee-tapestry_2020-10-14-180005.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=2400&ixlib=php-3.3.1&q=61&usm=20&w=1920&s=cbefa086e58be825227feeb450d3aa0b 1920w, https://varyer.imgix.net/kribi-coffee-tapestry_2020-10-14-180005.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=960&ixlib=php-3.3.1&q=60&usm=20&w=768&s=7ba3ce5dbc06bab25b7921c4f4e89639 768w, https://varyer.imgix.net/kribi-coffee-tapestry_2020-10-14-180005.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1920&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=abdcaa0b437a8f0e7e90d257fc7e4de9 1536w, https://varyer.imgix.net/kribi-coffee-tapestry_2020-10-14-180005.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=720&ixlib=php-3.3.1&q=60&usm=20&w=576&s=56074245402f73aeaae8580d97fc1b18 576w, https://varyer.imgix.net/kribi-coffee-tapestry_2020-10-14-180005.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1440&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=f5edd3d48b36f3f46c21764913cca79c 1152w)
![](https://varyer.imgix.net/kribi-coffee-basement-gallery.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=639&ixlib=php-3.3.1&q=82&usm=20&w=960&s=4824446a52ee1b31f2ba4b473d6432e0 960w, https://varyer.imgix.net/kribi-coffee-basement-gallery.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1279&ixlib=php-3.3.1&q=61&usm=20&w=1920&s=5a2d77ebc8f2cc0ce5383b00eb300ffb 1920w, https://varyer.imgix.net/kribi-coffee-basement-gallery.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=511&ixlib=php-3.3.1&q=60&usm=20&w=768&s=ebbee590eaad998c324bd0072637383c 768w, https://varyer.imgix.net/kribi-coffee-basement-gallery.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1023&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=2057b278de27fe22f3e9f41148cd2785 1536w, https://varyer.imgix.net/kribi-coffee-basement-gallery.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=383&ixlib=php-3.3.1&q=60&usm=20&w=576&s=7030b694d9d3b25d5ddc3b2f50a1f886 576w, https://varyer.imgix.net/kribi-coffee-basement-gallery.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=767&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=a1c73c2cb9a1eb66188dbd7b32f86c41 1152w)
Basement gallery space that showcases local artwork
![](https://varyer.imgix.net/kribi-coffee-cups_2020-10-09-222448.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=674&ixlib=php-3.3.1&q=82&usm=20&w=1200&s=89508721b5441c26faa93c3e66c336dc 1200w, https://varyer.imgix.net/kribi-coffee-cups_2020-10-09-222448.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1349&ixlib=php-3.3.1&q=61&usm=20&w=2400&s=2adb386ab5db06b02052eb91f8986def 2400w, https://varyer.imgix.net/kribi-coffee-cups_2020-10-09-222448.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=557&ixlib=php-3.3.1&q=82&usm=20&w=992&s=b4f1318fb2f74804e13bac4e05c1b669 992w, https://varyer.imgix.net/kribi-coffee-cups_2020-10-09-222448.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1115&ixlib=php-3.3.1&q=61&usm=20&w=1984&s=27209169d8f695e828728d72306bb364 1984w, https://varyer.imgix.net/kribi-coffee-cups_2020-10-09-222448.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=431&ixlib=php-3.3.1&q=60&usm=20&w=768&s=7a55eef7c14fa0fb26da8da016e7f0dc 768w, https://varyer.imgix.net/kribi-coffee-cups_2020-10-09-222448.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=863&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=ece02d7f6ab8bcc93a5567c3a5a6cb7e 1536w, https://varyer.imgix.net/kribi-coffee-cups_2020-10-09-222448.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=323&ixlib=php-3.3.1&q=60&usm=20&w=576&s=b47fdf4aef60831e5e1a27de77025faf 576w, https://varyer.imgix.net/kribi-coffee-cups_2020-10-09-222448.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=647&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=d59f180e528d2b7ec9eaf6f81d37a2a0 1152w)
Fully wrapped 100% compostable coffee cups
![](https://varyer.imgix.net/kribi-coffee-mug.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1439&ixlib=php-3.3.1&q=82&usm=20&w=960&s=f29a513f22b77fdc2882048aad1c1b59 960w, https://varyer.imgix.net/kribi-coffee-mug.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=2879&ixlib=php-3.3.1&q=61&usm=20&w=1920&s=ebccd1572ac9b069dc9839680819481c 1920w, https://varyer.imgix.net/kribi-coffee-mug.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1151&ixlib=php-3.3.1&q=60&usm=20&w=768&s=5658a4ceebb1b0de170b03012c8c8eaa 768w, https://varyer.imgix.net/kribi-coffee-mug.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=2303&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=508c25f2ec44a91bb20bb00b04469b45 1536w, https://varyer.imgix.net/kribi-coffee-mug.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=863&ixlib=php-3.3.1&q=60&usm=20&w=576&s=6481115cbc2e578e122168115f81b4d4 576w, https://varyer.imgix.net/kribi-coffee-mug.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1727&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=2d1e724f918d167c25c7442489b853cf 1152w)
![](https://varyer.imgix.net/Kribi-Coffee-Pastries.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=640&ixlib=php-3.3.1&q=82&usm=20&w=960&s=a07a0f6766b329a4a0b05f2efc86a844 960w, https://varyer.imgix.net/Kribi-Coffee-Pastries.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1281&ixlib=php-3.3.1&q=61&usm=20&w=1920&s=6a347517faed797a49e718dd137a1c3e 1920w, https://varyer.imgix.net/Kribi-Coffee-Pastries.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=512&ixlib=php-3.3.1&q=60&usm=20&w=768&s=e73005b813d055cb7da6e9c3920e125e 768w, https://varyer.imgix.net/Kribi-Coffee-Pastries.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1025&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=0367c1489f4547523fa985c2fd9bc99f 1536w, https://varyer.imgix.net/Kribi-Coffee-Pastries.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=384&ixlib=php-3.3.1&q=60&usm=20&w=576&s=1f6b87324655853c244d6c554ca73b22 576w, https://varyer.imgix.net/Kribi-Coffee-Pastries.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=768&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=78db6ec0bd3ed27c754653dc446f8545 1152w)
Photography style
![](https://varyer.imgix.net/kribi-icon.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=960&ixlib=php-3.3.1&q=82&usm=20&w=960&s=b97b1cfc78b5d3d2d4fe5ee5c1d5741d 960w, https://varyer.imgix.net/kribi-icon.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1920&ixlib=php-3.3.1&q=61&usm=20&w=1920&s=a23080cffa026449bd4656739f86a902 1920w, https://varyer.imgix.net/kribi-icon.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=768&ixlib=php-3.3.1&q=60&usm=20&w=768&s=7b1d09fd6b5f9000574d635978b37bf1 768w, https://varyer.imgix.net/kribi-icon.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1536&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=178958c1df379b564d4281a88a8a06b6 1536w, https://varyer.imgix.net/kribi-icon.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=576&ixlib=php-3.3.1&q=60&usm=20&w=576&s=8ba2d4bb7abf0ffb5ee8fbf7aea1ac6d 576w, https://varyer.imgix.net/kribi-icon.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1152&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=ac82fccc8480927bffc93e36a206e194 1152w)
Illustration style
![](https://varyer.imgix.net/kribi-coffee-loyalty-cards_2020-10-12-040619.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1440&ixlib=php-3.3.1&q=82&usm=20&w=960&s=48a8c590137a7228c5288a33d46f04d0 960w, https://varyer.imgix.net/kribi-coffee-loyalty-cards_2020-10-12-040619.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=2880&ixlib=php-3.3.1&q=61&usm=20&w=1920&s=9743ec433316357d4e25ee0878cd7f7d 1920w, https://varyer.imgix.net/kribi-coffee-loyalty-cards_2020-10-12-040619.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1152&ixlib=php-3.3.1&q=60&usm=20&w=768&s=0dfd166e89ff46ac10b439468beaa7ac 768w, https://varyer.imgix.net/kribi-coffee-loyalty-cards_2020-10-12-040619.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=2304&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=a7aab960fb8792daa2094b1c7a7b317c 1536w, https://varyer.imgix.net/kribi-coffee-loyalty-cards_2020-10-12-040619.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=864&ixlib=php-3.3.1&q=60&usm=20&w=576&s=df5c7ba59a3f28edd4627eb48bd69dcf 576w, https://varyer.imgix.net/kribi-coffee-loyalty-cards_2020-10-12-040619.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1728&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=9c6bb710e7fb441870113ccd6f51ceeb 1152w)
![](https://varyer.imgix.net/kribi-coffee-social-media.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=685&ixlib=php-3.3.1&q=82&usm=20&w=1200&s=3aed98dd275f90314769a6f883833da4 1200w, https://varyer.imgix.net/kribi-coffee-social-media.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1370&ixlib=php-3.3.1&q=61&usm=20&w=2400&s=d3fbd55aa60122b4da37bae3b61d6942 2400w, https://varyer.imgix.net/kribi-coffee-social-media.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=566&ixlib=php-3.3.1&q=82&usm=20&w=992&s=a5e0c9ce5f3294239830014617050c90 992w, https://varyer.imgix.net/kribi-coffee-social-media.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1132&ixlib=php-3.3.1&q=61&usm=20&w=1984&s=91238f5125eb68e180c2900dfc6826e5 1984w, https://varyer.imgix.net/kribi-coffee-social-media.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=438&ixlib=php-3.3.1&q=60&usm=20&w=768&s=be5d2b4c2e9bd1b41e2d78617f62a387 768w, https://varyer.imgix.net/kribi-coffee-social-media.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=877&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=3086e800c432390d75333bcecdfe0c0a 1536w, https://varyer.imgix.net/kribi-coffee-social-media.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=328&ixlib=php-3.3.1&q=60&usm=20&w=576&s=d55d2695e536a0c7e727d338480cca21 576w, https://varyer.imgix.net/kribi-coffee-social-media.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=657&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=7df0c55191793705270e5f377ff36786 1152w)
Bringing the truth to light
Honesty resonates with people. Instead of chasing a trend, we present the essence of a brand to let its true intentions shine through. This creates lasting impressions that people can genuinely connect with. Our work for Kribi Coffee is a shining example of this idea; that a brand identity should be a mirror to its values—constantly reflecting itself outwardly to the world.
![](https://varyer.imgix.net/kribi-coffee-blm-blend.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=960&ixlib=php-3.3.1&q=82&usm=20&w=960&s=fb70492297455aa2086f26b0c19b5eda 960w, https://varyer.imgix.net/kribi-coffee-blm-blend.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1920&ixlib=php-3.3.1&q=61&usm=20&w=1920&s=c2c12a07a13f817eb7854306e8d5849d 1920w, https://varyer.imgix.net/kribi-coffee-blm-blend.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=768&ixlib=php-3.3.1&q=60&usm=20&w=768&s=96f4844ea55b2f8b39094bc64d55e920 768w, https://varyer.imgix.net/kribi-coffee-blm-blend.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1536&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=b3dd79db7b225059de75d2a1ec6a8860 1536w, https://varyer.imgix.net/kribi-coffee-blm-blend.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=576&ixlib=php-3.3.1&q=60&usm=20&w=576&s=46d76589f7817ae742934c9e7b84313c 576w, https://varyer.imgix.net/kribi-coffee-blm-blend.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1152&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=41b43933707c548b1d06ee464de9095b 1152w)
Coffee blend in support of the Black Lives Matter Global Network Foundation
![](https://varyer.imgix.net/kribi-coffee-blm-blend-25.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=667&ixlib=php-3.3.1&q=82&usm=20&w=960&s=9090286730d1b185452426280d51831a 960w, https://varyer.imgix.net/kribi-coffee-blm-blend-25.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1334&ixlib=php-3.3.1&q=61&usm=20&w=1920&s=5038c4a70d06ea7dd76488f47d80ad22 1920w, https://varyer.imgix.net/kribi-coffee-blm-blend-25.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=533&ixlib=php-3.3.1&q=60&usm=20&w=768&s=a4ad933f04f6051e22ef86d3abd12781 768w, https://varyer.imgix.net/kribi-coffee-blm-blend-25.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1067&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=ea7baf069c1033e4447567a7056b506b 1536w, https://varyer.imgix.net/kribi-coffee-blm-blend-25.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=400&ixlib=php-3.3.1&q=60&usm=20&w=576&s=b7b7a47d452bb19b2f6463bd20e137af 576w, https://varyer.imgix.net/kribi-coffee-blm-blend-25.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=800&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=fc3a89bb9244a0e19ba5887674ac4acb 1152w)
![](https://varyer.imgix.net/kribi-coffee-black-lives-matter.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=955&ixlib=php-3.3.1&q=82&usm=20&w=960&s=3e0d970e28c5c8ff204c7710953b5ebb 960w, https://varyer.imgix.net/kribi-coffee-black-lives-matter.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1911&ixlib=php-3.3.1&q=61&usm=20&w=1920&s=597e5f2ff970f739a3e90c1dfcb2b167 1920w, https://varyer.imgix.net/kribi-coffee-black-lives-matter.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=764&ixlib=php-3.3.1&q=60&usm=20&w=768&s=68788bfaab38269b71a269b8181b4851 768w, https://varyer.imgix.net/kribi-coffee-black-lives-matter.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1529&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=f9396aa3e806e156c65af687f2d9b72c 1536w, https://varyer.imgix.net/kribi-coffee-black-lives-matter.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=573&ixlib=php-3.3.1&q=60&usm=20&w=576&s=a86815cb6a3c6cdb838b4eaa54a92f4f 576w, https://varyer.imgix.net/kribi-coffee-black-lives-matter.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1146&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=99e17ebda521d8115a3b058a5cb59d10 1152w)
Lettering inspired by historic Liberian stamps with ties to the Shalo family's Bamileke tribe
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Inspiring community change
NBC 5 Chicago interviewed owner Jacques Shalo and his son Jeremiah Shalo, honoring their efforts and intentions in creating their Black Lives Matter coffee blend. 25% of proceeds sold from the coffee are sent to the Black Lives Matter Global Network Foundation.