![](https://varyer.imgix.net/parce-rum-hero.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=810&ixlib=php-3.3.1&q=82&usm=20&w=1440&s=b273332063f492df8a780fbe8d2d8d67 1440w, https://varyer.imgix.net/parce-rum-hero.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1620&ixlib=php-3.3.1&q=61&usm=20&w=2880&s=aaadf5fde3fbe93c7a6487489518e6e1 2880w, https://varyer.imgix.net/parce-rum-hero.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=620&ixlib=php-3.3.1&q=82&usm=20&w=992&s=737c6b08a39eb3db73d855ff379d6d3b 992w, https://varyer.imgix.net/parce-rum-hero.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1240&ixlib=php-3.3.1&q=61&usm=20&w=1984&s=3e89f69789e382eb66b9965784c73100 1984w, https://varyer.imgix.net/parce-rum-hero.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=680&ixlib=php-3.3.1&q=82&usm=20&w=850&s=904286273f01a0ebc5b4e2b2abe14df9 850w, https://varyer.imgix.net/parce-rum-hero.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1360&ixlib=php-3.3.1&q=61&usm=20&w=1700&s=9a54cd0257b82e90de91b4535e9a7c46 1700w, https://varyer.imgix.net/parce-rum-hero.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1066&ixlib=php-3.3.1&q=82&usm=20&w=600&s=10fc92810be29e471679ee6dfddb215d 600w, https://varyer.imgix.net/parce-rum-hero.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=2133&ixlib=php-3.3.1&q=61&usm=20&w=1200&s=6debff1a212566d001d9091c16e7b03b 1200w, https://varyer.imgix.net/parce-rum-hero.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=3200&ixlib=php-3.3.1&q=41&usm=20&w=1800&s=c9b2ca1e3b2b449f552cfd176dc7da6c 1800w)
Parce Rum
Premise
As a small batch, hand-crafted rum from Colombia, Parce seeks to generate awareness and loyalty among fans of fine liquor. To stay true to all things Parce, we doubled down on its inextricable link to Colombia and its people—capturing the happiness they exude as the guiding force for our creation of the brand’s identity.
Partner
Location
Chicago, Illinois and Cartagena, Colombia
![](https://varyer.imgix.net/parce-rum-3-bottles-2.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=675&ixlib=php-3.3.1&q=82&usm=20&w=1200&s=a81c0dad009b380e21f8210b257fb9c0 1200w, https://varyer.imgix.net/parce-rum-3-bottles-2.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1350&ixlib=php-3.3.1&q=61&usm=20&w=2400&s=4d840bbc06305b2b497a546ea1326207 2400w, https://varyer.imgix.net/parce-rum-3-bottles-2.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=558&ixlib=php-3.3.1&q=82&usm=20&w=992&s=ccaae589c96654fb9bb3e508d06120fe 992w, https://varyer.imgix.net/parce-rum-3-bottles-2.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1116&ixlib=php-3.3.1&q=61&usm=20&w=1984&s=31f9dbe51f4ade3b8dd2269e08f66f6f 1984w, https://varyer.imgix.net/parce-rum-3-bottles-2.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=432&ixlib=php-3.3.1&q=60&usm=20&w=768&s=5f5756a686aabd2968cbe1a217f20c3a 768w, https://varyer.imgix.net/parce-rum-3-bottles-2.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=864&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=06b1dcd45ff4ba6b643bbd83debd140d 1536w, https://varyer.imgix.net/parce-rum-3-bottles-2.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=324&ixlib=php-3.3.1&q=60&usm=20&w=576&s=f485d78a9a60b50d64f92ca5452dd1cd 576w, https://varyer.imgix.net/parce-rum-3-bottles-2.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=648&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=5fb215b8610eb2511a72173962b9ec5c 1152w)
Photography by Alex Wallbaum
![](https://varyer.imgix.net/parce-rum-12-year.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=960&ixlib=php-3.3.1&q=82&usm=20&w=960&s=db432f6a0e53d53007bccc9e4889acab 960w, https://varyer.imgix.net/parce-rum-12-year.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1920&ixlib=php-3.3.1&q=61&usm=20&w=1920&s=e2197857cc25700c7431d9b1f6e458c1 1920w, https://varyer.imgix.net/parce-rum-12-year.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=768&ixlib=php-3.3.1&q=60&usm=20&w=768&s=8ffdf5dc0d7ed6eec54f0cf22ed6e564 768w, https://varyer.imgix.net/parce-rum-12-year.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1536&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=6771740cbd1ccb995789f0f7e6402fa3 1536w, https://varyer.imgix.net/parce-rum-12-year.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=576&ixlib=php-3.3.1&q=60&usm=20&w=576&s=869945a3917759c9e644160f749133a3 576w, https://varyer.imgix.net/parce-rum-12-year.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1152&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=6e775af7799ba4505f2680dc1ba14d2d 1152w)
Fall campaign
![](https://varyer.imgix.net/parce-rum-12-8-year.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=953&ixlib=php-3.3.1&q=82&usm=20&w=960&s=a2fd183f85a902873685fa687bca50cf 960w, https://varyer.imgix.net/parce-rum-12-8-year.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1906&ixlib=php-3.3.1&q=61&usm=20&w=1920&s=125916171057ddeed8477bf76ac29c3b 1920w, https://varyer.imgix.net/parce-rum-12-8-year.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=762&ixlib=php-3.3.1&q=60&usm=20&w=768&s=0ff587d16a69746c5f33fc5927de8b19 768w, https://varyer.imgix.net/parce-rum-12-8-year.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1525&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=f5394d82a51d6d88a03879f758ede4b0 1536w, https://varyer.imgix.net/parce-rum-12-8-year.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=571&ixlib=php-3.3.1&q=60&usm=20&w=576&s=e62ee1eebdc9cdf8dedb6b1ca8482ae9 576w, https://varyer.imgix.net/parce-rum-12-8-year.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1143&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=655a1e375a0a2f4de061dca3e72d51b0 1152w)
Summer campaign
![](https://varyer.imgix.net/parce-rum-group-winter.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=960&ixlib=php-3.3.1&q=82&usm=20&w=960&s=12a58aba71991c6a6557afc222eb1312 960w, https://varyer.imgix.net/parce-rum-group-winter.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1920&ixlib=php-3.3.1&q=61&usm=20&w=1920&s=1e7ad7d0496ec285dd31bdfc2a1743ff 1920w, https://varyer.imgix.net/parce-rum-group-winter.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=768&ixlib=php-3.3.1&q=60&usm=20&w=768&s=b784386f700652f7d67592ee5046f689 768w, https://varyer.imgix.net/parce-rum-group-winter.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1536&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=417110304efc718f099b62fd5526f598 1536w, https://varyer.imgix.net/parce-rum-group-winter.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=576&ixlib=php-3.3.1&q=60&usm=20&w=576&s=24e0f5d6e98e7285a633633502e997e5 576w, https://varyer.imgix.net/parce-rum-group-winter.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1152&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=08d7c62f1e65cf0b7ea111a8a617d9e4 1152w)
Winter campaign
![](https://varyer.imgix.net/parce-rum-single-8-spring.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=959&ixlib=php-3.3.1&q=82&usm=20&w=960&s=5713255cfce9e1918e60aa9852104e8e 960w, https://varyer.imgix.net/parce-rum-single-8-spring.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1919&ixlib=php-3.3.1&q=61&usm=20&w=1920&s=0fc8bca35169f4eb7a96ce1048c5a431 1920w, https://varyer.imgix.net/parce-rum-single-8-spring.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=767&ixlib=php-3.3.1&q=60&usm=20&w=768&s=a2cac3ca92ab659330be431de0d9b511 768w, https://varyer.imgix.net/parce-rum-single-8-spring.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1535&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=50532cc7647782115db4596f79656e34 1536w, https://varyer.imgix.net/parce-rum-single-8-spring.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=575&ixlib=php-3.3.1&q=60&usm=20&w=576&s=c81ecb7a4da23f704299c8963aec31b9 576w, https://varyer.imgix.net/parce-rum-single-8-spring.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1151&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=9c14c7ae4a75ecfe69b1178965bce7d8 1152w)
Spring campaign
Defining a legacy through core attributes
We sharpened Parce’s distinctive qualities with laser-sharp focus. Three pillars for the rum emerged; a commitment to championing modern Colombia, the creation of an ultra-premium product, and a dedication to the human connection that enjoying a cocktail creates. We imbued all work with these values, ranging from custom bottles and brand guidelines to content strategy and production.
![](https://varyer.imgix.net/parce-rum-brand-assets_2020-10-12-161442.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=675&ixlib=php-3.3.1&q=82&usm=20&w=1200&s=8e875bc392c8b5a3e611fc856a01a36b 1200w, https://varyer.imgix.net/parce-rum-brand-assets_2020-10-12-161442.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1350&ixlib=php-3.3.1&q=61&usm=20&w=2400&s=0fc48c02e3e196e497bbf135efff22ae 2400w, https://varyer.imgix.net/parce-rum-brand-assets_2020-10-12-161442.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=558&ixlib=php-3.3.1&q=82&usm=20&w=992&s=55a3726646fa6e187498ad08278df498 992w, https://varyer.imgix.net/parce-rum-brand-assets_2020-10-12-161442.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1116&ixlib=php-3.3.1&q=61&usm=20&w=1984&s=efc43b7a2dce59db3b60eb7fdb1db47a 1984w, https://varyer.imgix.net/parce-rum-brand-assets_2020-10-12-161442.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=432&ixlib=php-3.3.1&q=60&usm=20&w=768&s=b119ffb945ddf707acc53cefa94a35b1 768w, https://varyer.imgix.net/parce-rum-brand-assets_2020-10-12-161442.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=864&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=fb7ccccf7108fa600c8d458aa92412ed 1536w, https://varyer.imgix.net/parce-rum-brand-assets_2020-10-12-161442.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=324&ixlib=php-3.3.1&q=60&usm=20&w=576&s=742206304990f9a989ffba603f8a8b52 576w, https://varyer.imgix.net/parce-rum-brand-assets_2020-10-12-161442.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=648&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=21f59a1b7e67651997c2f7f6a6bd8740 1152w)
![](https://varyer.imgix.net/parce-rum-patterns_2020-10-13-192205.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=770&ixlib=php-3.3.1&q=82&usm=20&w=1200&s=e04005b4f87daef7129e1d8445696fe0 1200w, https://varyer.imgix.net/parce-rum-patterns_2020-10-13-192205.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1540&ixlib=php-3.3.1&q=61&usm=20&w=2400&s=59769ff421510e0f24387991035e5868 2400w, https://varyer.imgix.net/parce-rum-patterns_2020-10-13-192205.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=636&ixlib=php-3.3.1&q=82&usm=20&w=992&s=9097222712acf40ef9940dd691fa4001 992w, https://varyer.imgix.net/parce-rum-patterns_2020-10-13-192205.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1273&ixlib=php-3.3.1&q=61&usm=20&w=1984&s=4d6b63ad92752c1539dafdbe519b782c 1984w, https://varyer.imgix.net/parce-rum-patterns_2020-10-13-192205.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=493&ixlib=php-3.3.1&q=60&usm=20&w=768&s=0bfaec7320be27e16f571423f18f24e0 768w, https://varyer.imgix.net/parce-rum-patterns_2020-10-13-192205.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=986&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=b32d104a25e650b0e73c152201df03b9 1536w, https://varyer.imgix.net/parce-rum-patterns_2020-10-13-192205.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=369&ixlib=php-3.3.1&q=60&usm=20&w=576&s=0aca901c0a2e941beafded4f8d1018b7 576w, https://varyer.imgix.net/parce-rum-patterns_2020-10-13-192205.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=739&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=4eab38a1b0931885b60a3896c4e932ad 1152w)
![](https://varyer.imgix.net/parce-rum-icons_2020-10-12-155627.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=325&ixlib=php-3.3.1&q=82&usm=20&w=1200&s=7985707345bb4cc5157e7bf4bf2f0fce 1200w, https://varyer.imgix.net/parce-rum-icons_2020-10-12-155627.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=650&ixlib=php-3.3.1&q=61&usm=20&w=2400&s=86e2b32a6d5362d31221342ea8f5b251 2400w, https://varyer.imgix.net/parce-rum-icons_2020-10-12-155627.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=268&ixlib=php-3.3.1&q=82&usm=20&w=992&s=bcd65dfd86db7a458208b214d7130452 992w, https://varyer.imgix.net/parce-rum-icons_2020-10-12-155627.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=537&ixlib=php-3.3.1&q=61&usm=20&w=1984&s=897520b9606958ac24ac9bb61f6bd337 1984w, https://varyer.imgix.net/parce-rum-icons_2020-10-12-155627.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=208&ixlib=php-3.3.1&q=60&usm=20&w=768&s=644c8ceb595a3c4fbdcbf5e023c91b28 768w, https://varyer.imgix.net/parce-rum-icons_2020-10-12-155627.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=416&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=f650d630d28ff4f6610414c1b109f761 1536w, https://varyer.imgix.net/parce-rum-icons_2020-10-12-155627.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=156&ixlib=php-3.3.1&q=60&usm=20&w=576&s=3c4a5a2de605c83e7ff055faf524a100 576w, https://varyer.imgix.net/parce-rum-icons_2020-10-12-155627.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=312&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=25bf7b54b86259904ff677828e34905f 1152w)
![](https://varyer.imgix.net/parce-rum-3-bottles.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=674&ixlib=php-3.3.1&q=82&usm=20&w=1200&s=a18274ca81b73a0a87ee8c7c14f76f9d 1200w, https://varyer.imgix.net/parce-rum-3-bottles.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1349&ixlib=php-3.3.1&q=61&usm=20&w=2400&s=ff383e5f66d61eb6b21fee7845951ad6 2400w, https://varyer.imgix.net/parce-rum-3-bottles.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=557&ixlib=php-3.3.1&q=82&usm=20&w=992&s=e28354c6703b596e63c46e53702dd0fb 992w, https://varyer.imgix.net/parce-rum-3-bottles.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1115&ixlib=php-3.3.1&q=61&usm=20&w=1984&s=91432a0c4a6378b98f9f91cbb6ff96e5 1984w, https://varyer.imgix.net/parce-rum-3-bottles.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=431&ixlib=php-3.3.1&q=60&usm=20&w=768&s=51a997d8c3803d26a0350bc3dda7c316 768w, https://varyer.imgix.net/parce-rum-3-bottles.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=863&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=2764332125cc65db691d8a3c32de75e2 1536w, https://varyer.imgix.net/parce-rum-3-bottles.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=323&ixlib=php-3.3.1&q=60&usm=20&w=576&s=d3e6f155ad2d4034056782ea57ce552d 576w, https://varyer.imgix.net/parce-rum-3-bottles.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=647&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=45f0c452f175303c1d1782e888535643 1152w)
A perfectly aged portfolio
Our creation of Parce’s product line includes an 8 and 12-year aged vintage with an iconic bottle and graphic tops for quick identification. The addition of Brother’s Blend, an entry-level 3-year rum gave the opportunity to break tradition with lighthearted bottle embossments that evoke easy days. Along with it we introduced a sunshine yellow to the sophisticated color palette for a pop.
![](https://varyer.imgix.net/parcee-rum-spoon-overhead_2020-10-13-190712.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=960&ixlib=php-3.3.1&q=82&usm=20&w=960&s=5e79962f87d996d1b0a170ac22c68c33 960w, https://varyer.imgix.net/parcee-rum-spoon-overhead_2020-10-13-190712.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1920&ixlib=php-3.3.1&q=61&usm=20&w=1920&s=d02da85904aaab417b96f9c9681ba945 1920w, https://varyer.imgix.net/parcee-rum-spoon-overhead_2020-10-13-190712.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=768&ixlib=php-3.3.1&q=60&usm=20&w=768&s=b5e406e46f3107d1e8b5ab5d230e7195 768w, https://varyer.imgix.net/parcee-rum-spoon-overhead_2020-10-13-190712.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1536&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=56ed8199c162760bf11c4ad19c4ab7ae 1536w, https://varyer.imgix.net/parcee-rum-spoon-overhead_2020-10-13-190712.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=576&ixlib=php-3.3.1&q=60&usm=20&w=576&s=199258bfbab6b9342d9a2c6413caa196 576w, https://varyer.imgix.net/parcee-rum-spoon-overhead_2020-10-13-190712.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1152&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=c71fb57e8c4b3a21f550a109993c57cf 1152w)
![](https://varyer.imgix.net/parce-rum-side-8-12.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1439&ixlib=php-3.3.1&q=82&usm=20&w=960&s=7ccd743e01999952c467797f5edfad2f 960w, https://varyer.imgix.net/parce-rum-side-8-12.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=2878&ixlib=php-3.3.1&q=61&usm=20&w=1920&s=f295fe730ecc55b54a6dd0e8e062cc2b 1920w, https://varyer.imgix.net/parce-rum-side-8-12.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1151&ixlib=php-3.3.1&q=60&usm=20&w=768&s=b55753c382b4b3b27464b6fcfc0e58c9 768w, https://varyer.imgix.net/parce-rum-side-8-12.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=2303&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=a1b43e1ac456fec652f7ea95470a4cdf 1536w, https://varyer.imgix.net/parce-rum-side-8-12.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=863&ixlib=php-3.3.1&q=60&usm=20&w=576&s=cb96e64bf941ac82c79eaa294cd9a461 576w, https://varyer.imgix.net/parce-rum-side-8-12.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1727&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=4ee803a418927e01f77f0da8e48eb831 1152w)
![](https://varyer.imgix.net/parce-rum-3-front_2020-10-13-190222.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=3654&ixlib=php-3.3.1&q=82&usm=20&w=960&s=aaa6f32cfcbf99a4106372e46bf3afe4 960w, https://varyer.imgix.net/parce-rum-3-front_2020-10-13-190222.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=7309&ixlib=php-3.3.1&q=61&usm=20&w=1920&s=8d8d4a74654fea19c17bc394ee79a5c4 1920w, https://varyer.imgix.net/parce-rum-3-front_2020-10-13-190222.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=2923&ixlib=php-3.3.1&q=60&usm=20&w=768&s=5f46125a06e074b7543f42c97b9e71c2 768w, https://varyer.imgix.net/parce-rum-3-front_2020-10-13-190222.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=5847&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=50b654f3a52df2fd953764bf5f463ed4 1536w, https://varyer.imgix.net/parce-rum-3-front_2020-10-13-190222.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=2192&ixlib=php-3.3.1&q=60&usm=20&w=576&s=9031e262e97d4dade8bc122f30033c39 576w, https://varyer.imgix.net/parce-rum-3-front_2020-10-13-190222.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=4385&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=9a21e7a4c256388c32ddb983a146fb4b 1152w)
A custom type to speak volumes
Our creation of the custom typeface, Parcero Neue, provided endless opportunities for the rum to communicate to its drinkers in just a few, bold words. The typeface came to life using base letterforms from the logotype for quick adoption and identification.
![](https://varyer.imgix.net/parce-rum-parcero-neue-font-16_1.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=675&ixlib=php-3.3.1&q=82&usm=20&w=1200&s=ec402e853b6dec2c15f6d267efe23322 1200w, https://varyer.imgix.net/parce-rum-parcero-neue-font-16_1.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1350&ixlib=php-3.3.1&q=61&usm=20&w=2400&s=d0a5ecbf94e98fab6141dff6dd7ad835 2400w, https://varyer.imgix.net/parce-rum-parcero-neue-font-16_1.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=558&ixlib=php-3.3.1&q=82&usm=20&w=992&s=35cb2bfa9a36dded1a2c3c9db0ab6e50 992w, https://varyer.imgix.net/parce-rum-parcero-neue-font-16_1.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1116&ixlib=php-3.3.1&q=61&usm=20&w=1984&s=4fe10dc96bf12ea1cf35d4bbe5e5fdd1 1984w, https://varyer.imgix.net/parce-rum-parcero-neue-font-16_1.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=432&ixlib=php-3.3.1&q=60&usm=20&w=768&s=42da0048e16c65a8eb6f41ef09271feb 768w, https://varyer.imgix.net/parce-rum-parcero-neue-font-16_1.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=864&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=c8c18dab305427d9733853120256dda2 1536w, https://varyer.imgix.net/parce-rum-parcero-neue-font-16_1.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=324&ixlib=php-3.3.1&q=60&usm=20&w=576&s=419650ad246175bc5af6e6d47bfdf36a 576w, https://varyer.imgix.net/parce-rum-parcero-neue-font-16_1.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=648&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=09a401220fee658260d0eb38c03d6f9e 1152w)
![](https://varyer.imgix.net/parce-rum-parcero-neue-font-18.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=845&ixlib=php-3.3.1&q=82&usm=20&w=960&s=d5d4e58240e9922d9e924f4d0a32dd86 960w, https://varyer.imgix.net/parce-rum-parcero-neue-font-18.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1691&ixlib=php-3.3.1&q=61&usm=20&w=1920&s=431abca2ed1a9da939404938fbacbc65 1920w, https://varyer.imgix.net/parce-rum-parcero-neue-font-18.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=676&ixlib=php-3.3.1&q=60&usm=20&w=768&s=625e77b6c800e59e21c51db08d62da0e 768w, https://varyer.imgix.net/parce-rum-parcero-neue-font-18.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1353&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=ed2ad5870490b73a425882299334f10a 1536w, https://varyer.imgix.net/parce-rum-parcero-neue-font-18.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=507&ixlib=php-3.3.1&q=60&usm=20&w=576&s=aff25e2e304153bcdb49c724390e1a42 576w, https://varyer.imgix.net/parce-rum-parcero-neue-font-18.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1014&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=142bb8b6abd5f8660ae3d10208a3504c 1152w)
![](https://varyer.imgix.net/parce-rum-parcero-neue-font-14.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=752&ixlib=php-3.3.1&q=82&usm=20&w=960&s=de6687a841438c9e9680305d4346ffb1 960w, https://varyer.imgix.net/parce-rum-parcero-neue-font-14.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1505&ixlib=php-3.3.1&q=61&usm=20&w=1920&s=cb9c80dfbbe5badff89e71f1701ab2f2 1920w, https://varyer.imgix.net/parce-rum-parcero-neue-font-14.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=602&ixlib=php-3.3.1&q=60&usm=20&w=768&s=bee4bc09e9a6a847734bb4222f2b0398 768w, https://varyer.imgix.net/parce-rum-parcero-neue-font-14.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1204&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=0a6c7eea14b8827027985fa0888de75a 1536w, https://varyer.imgix.net/parce-rum-parcero-neue-font-14.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=451&ixlib=php-3.3.1&q=60&usm=20&w=576&s=359bae5f6bffe8f528e4d904552bc8c7 576w, https://varyer.imgix.net/parce-rum-parcero-neue-font-14.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=903&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=d880426c40f8863252ba57d8f59c9ecb 1152w)
![](https://varyer.imgix.net/parce-rum-parcero-neue-font-16.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1330&ixlib=php-3.3.1&q=82&usm=20&w=960&s=752921a13c3812db2f8c4a431eeda28c 960w, https://varyer.imgix.net/parce-rum-parcero-neue-font-16.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=2661&ixlib=php-3.3.1&q=61&usm=20&w=1920&s=d93f8cd3b62a0c111dd1ee8a19358e41 1920w, https://varyer.imgix.net/parce-rum-parcero-neue-font-16.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1064&ixlib=php-3.3.1&q=60&usm=20&w=768&s=0511f79f1dbb6e8bd15575114e0f0d8b 768w, https://varyer.imgix.net/parce-rum-parcero-neue-font-16.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=2128&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=ea5f380fe4802fa67255cc590a2a90a1 1536w, https://varyer.imgix.net/parce-rum-parcero-neue-font-16.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=798&ixlib=php-3.3.1&q=60&usm=20&w=576&s=d4b4cd88811a6885bd54e178a89d9766 576w, https://varyer.imgix.net/parce-rum-parcero-neue-font-16.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1596&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=133bc7bdbdd0c184f8c45fd0e5f8dffe 1152w)
![](/uploads/parce-rum-numbers-GIF.gif)
Lift your glass, and your spirit
The high-quality, award-winning rum remains humble and focused on the good-hearted nature of a great drink. We created unfussy imagery with playful elements and a voice to match.
![](https://varyer.imgix.net/parce-rum-pass-the-mic.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1476&ixlib=php-3.3.1&q=82&usm=20&w=960&s=a5ba6a1c5e215026ed7bcae78e2f3a97 960w, https://varyer.imgix.net/parce-rum-pass-the-mic.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=2953&ixlib=php-3.3.1&q=61&usm=20&w=1920&s=f87e0e3e4d8bccd3d716f4624151f488 1920w, https://varyer.imgix.net/parce-rum-pass-the-mic.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1181&ixlib=php-3.3.1&q=60&usm=20&w=768&s=0e00f2f8a05cdc4a9fb5d723a99d0135 768w, https://varyer.imgix.net/parce-rum-pass-the-mic.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=2363&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=6ec725d8add2742a9fa12717e612c6ef 1536w, https://varyer.imgix.net/parce-rum-pass-the-mic.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=886&ixlib=php-3.3.1&q=60&usm=20&w=576&s=436d194b4f7082e2a1ceac6e90200b98 576w, https://varyer.imgix.net/parce-rum-pass-the-mic.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1772&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=ece7c595ce6a47c59e3c16f6c5a4ee51 1152w)
![](https://varyer.imgix.net/parce-rum-ad-2.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=960&ixlib=php-3.3.1&q=82&usm=20&w=960&s=a2001e2e9a01531ad46fc6c9ec7274df 960w, https://varyer.imgix.net/parce-rum-ad-2.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1920&ixlib=php-3.3.1&q=61&usm=20&w=1920&s=bb6d8c5e11c70133e9ef304cd319a1ce 1920w, https://varyer.imgix.net/parce-rum-ad-2.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=768&ixlib=php-3.3.1&q=60&usm=20&w=768&s=f46a25975e7dd1d63edd7a9d10167ae4 768w, https://varyer.imgix.net/parce-rum-ad-2.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1536&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=5739cbc1e0df222a0282c00efa2f2d9f 1536w, https://varyer.imgix.net/parce-rum-ad-2.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=576&ixlib=php-3.3.1&q=60&usm=20&w=576&s=94ef9462234efb102f7cb6178811dc08 576w, https://varyer.imgix.net/parce-rum-ad-2.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1152&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=a3b6c28b3bba5934c722089a64dae382 1152w)
![](https://varyer.imgix.net/parce-rum-social-media_2020-10-13-003730.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1706&ixlib=php-3.3.1&q=82&usm=20&w=960&s=0a5ff0bdc2b7cbe21f3a7c2daef22d0e 960w, https://varyer.imgix.net/parce-rum-social-media_2020-10-13-003730.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=3413&ixlib=php-3.3.1&q=61&usm=20&w=1920&s=5ed82ff3abe3418be5c89da3e7158e06 1920w, https://varyer.imgix.net/parce-rum-social-media_2020-10-13-003730.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1365&ixlib=php-3.3.1&q=60&usm=20&w=768&s=dd7df5d64b00496fa324231b1ec9cdb1 768w, https://varyer.imgix.net/parce-rum-social-media_2020-10-13-003730.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=2731&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=aa28b5d0e2ba1464427c74035ebd5029 1536w, https://varyer.imgix.net/parce-rum-social-media_2020-10-13-003730.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1024&ixlib=php-3.3.1&q=60&usm=20&w=576&s=2ff3c452c58ca9840a04b7604765bbdb 576w, https://varyer.imgix.net/parce-rum-social-media_2020-10-13-003730.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=2048&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=96d0de5e1b7eaa72cae9b6a35c02ff91 1152w)
I think we’ve met before?
Parce itself means good friend. The brand language is ingrained with the same sense of affable sincerity, like you’ve known it forever. Graphics included custom illustrations whenever possible, drawing on the simplicity of forms to stay grounded.
![](https://varyer.imgix.net/parce-rum-illustrations-2.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=836&ixlib=php-3.3.1&q=82&usm=20&w=1200&s=422493cf87e57ef30d30b2d28f747187 1200w, https://varyer.imgix.net/parce-rum-illustrations-2.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1672&ixlib=php-3.3.1&q=61&usm=20&w=2400&s=1190ef4c0ff187237be5c6d08a500a43 2400w, https://varyer.imgix.net/parce-rum-illustrations-2.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=691&ixlib=php-3.3.1&q=82&usm=20&w=992&s=08ac79ffa5ac5a1cd693bf2552a5606d 992w, https://varyer.imgix.net/parce-rum-illustrations-2.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1382&ixlib=php-3.3.1&q=61&usm=20&w=1984&s=00cc9689a43111fe3c2012bd69526631 1984w, https://varyer.imgix.net/parce-rum-illustrations-2.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=535&ixlib=php-3.3.1&q=60&usm=20&w=768&s=22d72fe634b103fb689b12dab7153f2b 768w, https://varyer.imgix.net/parce-rum-illustrations-2.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1070&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=445bda2b01d9b93775b501000f0a1fd5 1536w, https://varyer.imgix.net/parce-rum-illustrations-2.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=401&ixlib=php-3.3.1&q=60&usm=20&w=576&s=11f503a4d947854bcf3fa7babb58fd7b 576w, https://varyer.imgix.net/parce-rum-illustrations-2.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=802&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=d37ac8d587044c3aee054aa8f4ac6626 1152w)
Illustration style
![](https://varyer.imgix.net/parce-rum-playing-cards-1_2020-10-13-020144.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=675&ixlib=php-3.3.1&q=82&usm=20&w=1200&s=808e14ed9809ee428af6c4fcf5ba7d7c 1200w, https://varyer.imgix.net/parce-rum-playing-cards-1_2020-10-13-020144.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1350&ixlib=php-3.3.1&q=61&usm=20&w=2400&s=31b18a4b4a18e417c7823b13651f0818 2400w, https://varyer.imgix.net/parce-rum-playing-cards-1_2020-10-13-020144.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=558&ixlib=php-3.3.1&q=82&usm=20&w=992&s=0b59446100a99e9043e55096fc3c418d 992w, https://varyer.imgix.net/parce-rum-playing-cards-1_2020-10-13-020144.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1116&ixlib=php-3.3.1&q=61&usm=20&w=1984&s=bd56f8b453aeb04b4c9e39c39e949e96 1984w, https://varyer.imgix.net/parce-rum-playing-cards-1_2020-10-13-020144.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=432&ixlib=php-3.3.1&q=60&usm=20&w=768&s=2123b9bda0ae3a041d50f8c31ef1ce59 768w, https://varyer.imgix.net/parce-rum-playing-cards-1_2020-10-13-020144.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=864&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=8554f810a475846a0000eafe22e59ad1 1536w, https://varyer.imgix.net/parce-rum-playing-cards-1_2020-10-13-020144.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=324&ixlib=php-3.3.1&q=60&usm=20&w=576&s=ff1876d0f9c8da7f96e7922b504189a6 576w, https://varyer.imgix.net/parce-rum-playing-cards-1_2020-10-13-020144.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=648&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=9d341fb014ff866cdee8c3999cf735f1 1152w)
![](https://varyer.imgix.net/parce-rum-playing-cards_2020-10-13-005533.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=396&ixlib=php-3.3.1&q=82&usm=20&w=1200&s=78f6d398ea64a7c6939a58e8fee0d51f 1200w, https://varyer.imgix.net/parce-rum-playing-cards_2020-10-13-005533.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=793&ixlib=php-3.3.1&q=61&usm=20&w=2400&s=31a127c80bd01d66231ef39aaf8f025d 2400w, https://varyer.imgix.net/parce-rum-playing-cards_2020-10-13-005533.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=327&ixlib=php-3.3.1&q=82&usm=20&w=992&s=f0f2cd21b3718d07d6c9385fd0805bd8 992w, https://varyer.imgix.net/parce-rum-playing-cards_2020-10-13-005533.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=655&ixlib=php-3.3.1&q=61&usm=20&w=1984&s=8d46e41abda2e1e647304bfd22ab177e 1984w, https://varyer.imgix.net/parce-rum-playing-cards_2020-10-13-005533.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=253&ixlib=php-3.3.1&q=60&usm=20&w=768&s=0e1f4a4c9c4b44b028f0d95050f1163b 768w, https://varyer.imgix.net/parce-rum-playing-cards_2020-10-13-005533.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=507&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=516929087bc069212e486a276ca02b5c 1536w, https://varyer.imgix.net/parce-rum-playing-cards_2020-10-13-005533.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=190&ixlib=php-3.3.1&q=60&usm=20&w=576&s=56279a8d0b99b6a08410c8c4e3c1925e 576w, https://varyer.imgix.net/parce-rum-playing-cards_2020-10-13-005533.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=380&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=80ff6cef34fbc3a1fe453287145503f2 1152w)
![](https://varyer.imgix.net/parce-rum-illustrations_2020-10-13-011200.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=675&ixlib=php-3.3.1&q=82&usm=20&w=1200&s=a9e78be9fd997cad1b88ba327a25ee45 1200w, https://varyer.imgix.net/parce-rum-illustrations_2020-10-13-011200.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1350&ixlib=php-3.3.1&q=61&usm=20&w=2400&s=4beea196aaecebef053b2cf479b1dffb 2400w, https://varyer.imgix.net/parce-rum-illustrations_2020-10-13-011200.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=558&ixlib=php-3.3.1&q=82&usm=20&w=992&s=f40d2d382e8cd7d1b1327b8528b07690 992w, https://varyer.imgix.net/parce-rum-illustrations_2020-10-13-011200.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1116&ixlib=php-3.3.1&q=61&usm=20&w=1984&s=d365a9617f939eeef616ceec08f5f3b9 1984w, https://varyer.imgix.net/parce-rum-illustrations_2020-10-13-011200.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=432&ixlib=php-3.3.1&q=60&usm=20&w=768&s=0eb65e05b6ccc60271c148d92ade8cf1 768w, https://varyer.imgix.net/parce-rum-illustrations_2020-10-13-011200.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=864&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=2ea212911a1c81305c9aebdc72b347a4 1536w, https://varyer.imgix.net/parce-rum-illustrations_2020-10-13-011200.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=324&ixlib=php-3.3.1&q=60&usm=20&w=576&s=d1d190d3dfaf9bcf55492405351b754e 576w, https://varyer.imgix.net/parce-rum-illustrations_2020-10-13-011200.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=648&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=3ef9cfcffde25ce767c8c781401d451b 1152w)
![](https://varyer.imgix.net/parce-rum-matches_2020-10-13-020427.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=674&ixlib=php-3.3.1&q=82&usm=20&w=1200&s=8e786f7661ae9adcfd4a452f74369c56 1200w, https://varyer.imgix.net/parce-rum-matches_2020-10-13-020427.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1349&ixlib=php-3.3.1&q=61&usm=20&w=2400&s=1803f22e7c2bed88416492a9f810227b 2400w, https://varyer.imgix.net/parce-rum-matches_2020-10-13-020427.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=557&ixlib=php-3.3.1&q=82&usm=20&w=992&s=a526421844dc9a777664274ae3395bcb 992w, https://varyer.imgix.net/parce-rum-matches_2020-10-13-020427.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1115&ixlib=php-3.3.1&q=61&usm=20&w=1984&s=3af04a90701ad5208dc84bc2e8a64fc3 1984w, https://varyer.imgix.net/parce-rum-matches_2020-10-13-020427.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=431&ixlib=php-3.3.1&q=60&usm=20&w=768&s=cd21a4178afdc3148eda2ffd716138fd 768w, https://varyer.imgix.net/parce-rum-matches_2020-10-13-020427.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=863&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=b2865dfada4b27bea67f09cb689bbeed 1536w, https://varyer.imgix.net/parce-rum-matches_2020-10-13-020427.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=323&ixlib=php-3.3.1&q=60&usm=20&w=576&s=7650a49b3752ec0712e117d573017570 576w, https://varyer.imgix.net/parce-rum-matches_2020-10-13-020427.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=647&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=5637b49ec171e92d1667f7f0db013f4f 1152w)
![](https://varyer.imgix.net/parce-rum-instagram-stores.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=676&ixlib=php-3.3.1&q=82&usm=20&w=1200&s=0c547bd711f9083d3617129fbce089b8 1200w, https://varyer.imgix.net/parce-rum-instagram-stores.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1352&ixlib=php-3.3.1&q=61&usm=20&w=2400&s=cb473759386c49dc7349382a2bb75174 2400w, https://varyer.imgix.net/parce-rum-instagram-stores.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=559&ixlib=php-3.3.1&q=82&usm=20&w=992&s=145fe74d93fdc30bbec885d99e547deb 992w, https://varyer.imgix.net/parce-rum-instagram-stores.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1118&ixlib=php-3.3.1&q=61&usm=20&w=1984&s=357e263c58ce70cfc9ec0dc5831d28f8 1984w, https://varyer.imgix.net/parce-rum-instagram-stores.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=432&ixlib=php-3.3.1&q=60&usm=20&w=768&s=e72ec38334040a9020041ca71eec5fde 768w, https://varyer.imgix.net/parce-rum-instagram-stores.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=865&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=90c5a8309fcd04172ebcf985f55a5648 1536w, https://varyer.imgix.net/parce-rum-instagram-stores.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=324&ixlib=php-3.3.1&q=60&usm=20&w=576&s=c96ab837656335aabc3303e0afe9175f 576w, https://varyer.imgix.net/parce-rum-instagram-stores.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=649&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=b6821472d641b3b5f0b27e3de7f774d9 1152w)
Instagram stories
![](https://varyer.imgix.net/parce-rum-kontiki-postcard_2020-10-13-020143.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=675&ixlib=php-3.3.1&q=82&usm=20&w=1200&s=df6e0922146c4e0380262fb0877e355f 1200w, https://varyer.imgix.net/parce-rum-kontiki-postcard_2020-10-13-020143.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1350&ixlib=php-3.3.1&q=61&usm=20&w=2400&s=52eee491b42fd18217205e0f1ff15679 2400w, https://varyer.imgix.net/parce-rum-kontiki-postcard_2020-10-13-020143.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=558&ixlib=php-3.3.1&q=82&usm=20&w=992&s=151d3ca0299a05426c91f9582e04c429 992w, https://varyer.imgix.net/parce-rum-kontiki-postcard_2020-10-13-020143.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1116&ixlib=php-3.3.1&q=61&usm=20&w=1984&s=93f2c68335912bb4aaab68185b10604d 1984w, https://varyer.imgix.net/parce-rum-kontiki-postcard_2020-10-13-020143.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=432&ixlib=php-3.3.1&q=60&usm=20&w=768&s=a386199e19abc57f380b1f9c3ecdd4e7 768w, https://varyer.imgix.net/parce-rum-kontiki-postcard_2020-10-13-020143.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=864&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=3ba12ff9bc32623b03a4039219c2da81 1536w, https://varyer.imgix.net/parce-rum-kontiki-postcard_2020-10-13-020143.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=324&ixlib=php-3.3.1&q=60&usm=20&w=576&s=1ed58c5dfec6bb6d40827350ebc8eb4c 576w, https://varyer.imgix.net/parce-rum-kontiki-postcard_2020-10-13-020143.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=648&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=7b80f598c9ee1ad1b9398e588c2eddb1 1152w)
That’s why they call them goods
The Parce Collection was designed and produced as a means for creating meaningful buzz without relying on throw-away marketing too often manufactured without thought. Varyer drove the success of many Parce-intiated projects through strategy and direction, culminating in a fully realized brand with a distinct point of view.
![](https://varyer.imgix.net/parce-rum-hat.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=960&ixlib=php-3.3.1&q=82&usm=20&w=960&s=d24f94d9f234231c078aa8ed7f2c8194 960w, https://varyer.imgix.net/parce-rum-hat.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1920&ixlib=php-3.3.1&q=61&usm=20&w=1920&s=f480d70c244ad11aa457e763bad71551 1920w, https://varyer.imgix.net/parce-rum-hat.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=768&ixlib=php-3.3.1&q=60&usm=20&w=768&s=89512909b6fc366265e0979d90cb3128 768w, https://varyer.imgix.net/parce-rum-hat.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1536&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=8c51002dba44dc54d50bf7c4af53a36c 1536w, https://varyer.imgix.net/parce-rum-hat.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=576&ixlib=php-3.3.1&q=60&usm=20&w=576&s=d92f1be600eaf49081c71677c0aad3ff 576w, https://varyer.imgix.net/parce-rum-hat.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1152&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=1f4cf5a81f7f46a4b245dbb23b88bdb8 1152w)
![](https://varyer.imgix.net/parce-rum-foxtrot.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=960&ixlib=php-3.3.1&q=82&usm=20&w=960&s=05a91c07ec5a93350a791d452cf5caa9 960w, https://varyer.imgix.net/parce-rum-foxtrot.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1920&ixlib=php-3.3.1&q=61&usm=20&w=1920&s=d1d61aa3fcd042c82feb6efd79fcff1d 1920w, https://varyer.imgix.net/parce-rum-foxtrot.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=768&ixlib=php-3.3.1&q=60&usm=20&w=768&s=cf43afea1bb0f71ff7de1121153cf792 768w, https://varyer.imgix.net/parce-rum-foxtrot.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1536&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=012d2b9ce4073e75ba67090c8e7f9292 1536w, https://varyer.imgix.net/parce-rum-foxtrot.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=576&ixlib=php-3.3.1&q=60&usm=20&w=576&s=0631a32039bdb69b32fd3fe91603cd45 576w, https://varyer.imgix.net/parce-rum-foxtrot.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1152&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=deff4e07d7db0d866d4cef2db870a90c 1152w)
Parce and Foxtrot Delivery Market collaboration
![](https://varyer.imgix.net/parce-rum-shirts-3.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1262&ixlib=php-3.3.1&q=82&usm=20&w=960&s=642e3fa64219582f0f5cb4aa669bb4e9 960w, https://varyer.imgix.net/parce-rum-shirts-3.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=2525&ixlib=php-3.3.1&q=61&usm=20&w=1920&s=08c202be3efd7eb68dce5c4431b5e6ea 1920w, https://varyer.imgix.net/parce-rum-shirts-3.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1010&ixlib=php-3.3.1&q=60&usm=20&w=768&s=0af27d326076beb28fd037b956cd2b23 768w, https://varyer.imgix.net/parce-rum-shirts-3.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=2020&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=be41f97a139b1fe47cf96d7967c2e8b5 1536w, https://varyer.imgix.net/parce-rum-shirts-3.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=757&ixlib=php-3.3.1&q=60&usm=20&w=576&s=7f25fc044329e8c86bd4c109c9573750 576w, https://varyer.imgix.net/parce-rum-shirts-3.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1515&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=01b67b13ba78e35e25762529d1744f97 1152w)
![](/uploads/parce-rum-patches_2020-10-13-001946.gif)
![](https://varyer.imgix.net/parce-rum-stickers_2020-10-13-020145.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=674&ixlib=php-3.3.1&q=82&usm=20&w=1200&s=1f4039d237b7fda88027b7703dc16445 1200w, https://varyer.imgix.net/parce-rum-stickers_2020-10-13-020145.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1349&ixlib=php-3.3.1&q=61&usm=20&w=2400&s=0676920a4bf3d05a3a6e4307a69d7c2f 2400w, https://varyer.imgix.net/parce-rum-stickers_2020-10-13-020145.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=557&ixlib=php-3.3.1&q=82&usm=20&w=992&s=467dc62c824800d80d638b783dfeefd7 992w, https://varyer.imgix.net/parce-rum-stickers_2020-10-13-020145.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1115&ixlib=php-3.3.1&q=61&usm=20&w=1984&s=c83ffabbd6f9368ecd140f61e994a7f9 1984w, https://varyer.imgix.net/parce-rum-stickers_2020-10-13-020145.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=431&ixlib=php-3.3.1&q=60&usm=20&w=768&s=b9787111cbffb551c03719f8a97b79b5 768w, https://varyer.imgix.net/parce-rum-stickers_2020-10-13-020145.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=863&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=965d7b981bf615a005e077c558fbdb7f 1536w, https://varyer.imgix.net/parce-rum-stickers_2020-10-13-020145.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=323&ixlib=php-3.3.1&q=60&usm=20&w=576&s=9cb81f42e204a07f9226b4adcd05e0c7 576w, https://varyer.imgix.net/parce-rum-stickers_2020-10-13-020145.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=647&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=32bf3349552407c67df1f2c16c067213 1152w)
The Parce sticker collection
Who drinks alone, dies alone. Who drinks alone, dies alone.
![](https://varyer.imgix.net/parce-rum-socks_2020-10-12-163530.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=640&ixlib=php-3.3.1&q=82&usm=20&w=960&s=14e2e2aef338b4ad67ca2350a5f92ac7 960w, https://varyer.imgix.net/parce-rum-socks_2020-10-12-163530.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1280&ixlib=php-3.3.1&q=61&usm=20&w=1920&s=f1c31b88bc702d9a0406bf14235e6a3b 1920w, https://varyer.imgix.net/parce-rum-socks_2020-10-12-163530.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=512&ixlib=php-3.3.1&q=60&usm=20&w=768&s=7233c4b39c5c9bcdd1f13147824d2572 768w, https://varyer.imgix.net/parce-rum-socks_2020-10-12-163530.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1024&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=761b58f49aabb70cffdd6c5604444830 1536w, https://varyer.imgix.net/parce-rum-socks_2020-10-12-163530.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=384&ixlib=php-3.3.1&q=60&usm=20&w=576&s=1e0b412d209f56ac8de1f4d8f43af31e 576w, https://varyer.imgix.net/parce-rum-socks_2020-10-12-163530.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=768&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=9818e011443b8afe495b0d5d886df6f4 1152w)
![](https://varyer.imgix.net/parce-rum-coasters.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=640&ixlib=php-3.3.1&q=82&usm=20&w=960&s=073d5a6280271a146ce9c9591f9ebcaa 960w, https://varyer.imgix.net/parce-rum-coasters.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1280&ixlib=php-3.3.1&q=61&usm=20&w=1920&s=b3c428f3d079af0a26088adabab0a373 1920w, https://varyer.imgix.net/parce-rum-coasters.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=512&ixlib=php-3.3.1&q=60&usm=20&w=768&s=e658777afa068cfed3d589d74fd52b76 768w, https://varyer.imgix.net/parce-rum-coasters.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1024&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=a781e72360ab3db40892d2899045373f 1536w, https://varyer.imgix.net/parce-rum-coasters.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=384&ixlib=php-3.3.1&q=60&usm=20&w=576&s=49b679c0d8b7c3e20ce0dd50ee616e1a 576w, https://varyer.imgix.net/parce-rum-coasters.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=768&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=5873e5fa6ffd29515931b3e94a7cfe0e 1152w)
![](https://varyer.imgix.net/parce-rum-daiquari-day-party.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=959&ixlib=php-3.3.1&q=82&usm=20&w=960&s=b6e390cc58f492858e291aba46296032 960w, https://varyer.imgix.net/parce-rum-daiquari-day-party.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1919&ixlib=php-3.3.1&q=61&usm=20&w=1920&s=6a95a07344dcdca43197b7f9878ecf38 1920w, https://varyer.imgix.net/parce-rum-daiquari-day-party.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=767&ixlib=php-3.3.1&q=60&usm=20&w=768&s=4c1dd4529d03728a3b539a07bf7102d9 768w, https://varyer.imgix.net/parce-rum-daiquari-day-party.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1535&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=a592d53cfd2dd1f91ce433288893e940 1536w, https://varyer.imgix.net/parce-rum-daiquari-day-party.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=575&ixlib=php-3.3.1&q=60&usm=20&w=576&s=72ac41b99a53e79529fcec192e01af44 576w, https://varyer.imgix.net/parce-rum-daiquari-day-party.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1151&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=e1a75c3796df6663e4ddcf8e40781a23 1152w)
![](/uploads/parce-rum-cheers_2020-10-13-030623.gif)
![](/uploads/parcee-rum-website-GIF_2020-10-13-194937.gif)
Parce's website, built for easy future upkeep