Varyer is an integrated creative studio and brand advisory. Devoted to discovery, we inspire ourselves through the pursuit of inspiring others.
Through the application of creative process cultivated from our founders' 20 plus years in the industry, our team centers work on building brand relationships that marry aspiration with sustainable growth.
As a direct response to changing agency models, we trade outmoded traditions for flexible methodologies.
All-hands-on-deck
Composed of creative directors, art directors, producers, designers, digital marketers, strategists, writers and collaborators, our nimble team defines Varyer's shared vision. Work we create represents a diversity of experience across disciplines and industries, and combined skill-sets provide us with broad expertise. Built on a bedrock of trust, our brand has attracted an intrinsically aligned team as its catalyst. Learn more about the squad here.
Our Values ↓ Our Values ↓ Our Values ↓ Our Values ↓
Driven by ethos, our work is a tangible expression of shared spirit.
✺ Curiosity
Our pursuit of knowledge through exploration is never-ending.
◌ Community
Making connections is ingrained in our practice. We are deeply embedded in a world-class network of creatives and actively cultivate opportunities within it.
✾ Variety
As the origin of our namesake, we seek varied work to expand our boundaries.
❤ Optimism
Our attitude reflects our beliefs. We work towards positive outcomes and embrace humor wholeheartedly.
Working in tandem
At the heart of our work is the idea of co-creation. It is a form of collaborative innovation; we share ideas and improve them together with our clients. In many cases we create a merged team, drawing from each respective area of expertise to work as one unified group to meet objectives. We create transparency through processes specifically designed for each partnership, regardless of size or type.
Digital Services ↓ Digital Services ↓ Digital Services ↓ Digital Services ↓
We concept, design, and deliver user-centered experiences of all kinds. We work collaboratively to transcend the screen, creating resonant content that supports a well-rounded narrative. We connect brands with like-minded customers to drive engagement vital for digital growth, and our projects look good doing it.
✽ UI/UX Design
Built on information architecture designed to meet your specific needs, our digital experiences are intuitive solutions to complex problems. We create websites that are born of true collaboration, unique to each client we work with—led by a deep strategic understanding of business goals and audience motivations. Our digital approach fuses beautiful visual design with SEO, messaging, and positioning. We readily design from your current Brand Standards, or from those we create for you through Brand Development work.
↬ Content Development & Production
We use a holistic lens to imbue visual and written content with brand value and intention. User journey is at the forefront of our content road mapping, with close attention paid to the multi-platform touch points towards loyalty. Insight application is key to the creation of content that resonates with the appropriate audiences, drawing them into your digital sphere of influence.
✤ E-Commerce
Our fluency in UX Design leads our e-commerce process. This creates frictionless checkout flows, no matter how complicated the product. We develop and onboard content-driven e-commerce guidelines and best practices, ensuring the websites we design are as easy to manage in subsequent years as they are the day they were built.
We are excited about the ever-expanding possibilities inherent in digital work. Here are a few case studies that represent past digital projects—
![](https://varyer.imgix.net/varyer_2021-04-19-184331.jpeg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=766&ixlib=php-3.3.1&q=82&usm=20&w=1200&s=5405c5a1fd63f11328103aa1b1553445 1200w, https://varyer.imgix.net/varyer_2021-04-19-184331.jpeg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1533&ixlib=php-3.3.1&q=61&usm=20&w=2400&s=cf701ca695906f370fef9855cfc19a2d 2400w, https://varyer.imgix.net/varyer_2021-04-19-184331.jpeg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=633&ixlib=php-3.3.1&q=82&usm=20&w=992&s=36b07174166fa4925d105045961d1284 992w, https://varyer.imgix.net/varyer_2021-04-19-184331.jpeg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1267&ixlib=php-3.3.1&q=61&usm=20&w=1984&s=69f87986f2ddccf0ff31fbe8f7ffc3cb 1984w, https://varyer.imgix.net/varyer_2021-04-19-184331.jpeg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=490&ixlib=php-3.3.1&q=60&usm=20&w=768&s=7bd39ca44887beaaa17decd9808c00d9 768w, https://varyer.imgix.net/varyer_2021-04-19-184331.jpeg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=981&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=01dc9a5a1ceed9e44a6bbb58ca49fe83 1536w, https://varyer.imgix.net/varyer_2021-04-19-184331.jpeg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=368&ixlib=php-3.3.1&q=60&usm=20&w=576&s=2b1d2389da10a2f993f4992e21990cb5 576w, https://varyer.imgix.net/varyer_2021-04-19-184331.jpeg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=736&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=dfb9fbe76e0ee930faa17ed9f82a7f0d 1152w)
Varyer.com
No case study better demonstrates our work in front-end web design, content planning and editorial development as Varyer.com. Conceived as a blog-reel style editorial site, readers are invited to browse various content-types from an organic, discoverable flow. Collaborative relationships are grown and supported here, proudly displaying our network of creators through careful, curious curation. View our editorial site here.
![](https://varyer.imgix.net/Plume-B2B-HomePass-WorkPass-Case-Study.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=657&ixlib=php-3.3.1&q=82&usm=20&w=1200&s=94945ab74a5d0a8d671e7ead32a215c4 1200w, https://varyer.imgix.net/Plume-B2B-HomePass-WorkPass-Case-Study.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1315&ixlib=php-3.3.1&q=61&usm=20&w=2400&s=2a6ac20192587dd84e2fb95ee5f3240b 2400w, https://varyer.imgix.net/Plume-B2B-HomePass-WorkPass-Case-Study.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=543&ixlib=php-3.3.1&q=82&usm=20&w=992&s=ac41cd45b516968478174e1089433136 992w, https://varyer.imgix.net/Plume-B2B-HomePass-WorkPass-Case-Study.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1087&ixlib=php-3.3.1&q=61&usm=20&w=1984&s=484ee7416ba8b9017a0c97c5977c905c 1984w, https://varyer.imgix.net/Plume-B2B-HomePass-WorkPass-Case-Study.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=420&ixlib=php-3.3.1&q=60&usm=20&w=768&s=d840b34de56a4180ebbbdd56c9455399 768w, https://varyer.imgix.net/Plume-B2B-HomePass-WorkPass-Case-Study.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=841&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=0f27e7767daf910d88e368ca5711a1e9 1536w, https://varyer.imgix.net/Plume-B2B-HomePass-WorkPass-Case-Study.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=315&ixlib=php-3.3.1&q=60&usm=20&w=576&s=b97a570a669eebf1fcb6fd418fade29d 576w, https://varyer.imgix.net/Plume-B2B-HomePass-WorkPass-Case-Study.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=631&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=a3c33d796adf7add0a0bb2faff1d7f0d 1152w)
Plume
Our ongoing relationship with Plume is a testament to the flexibility inherent in our process. What began as a single, full-scale design and development project for the company’s b2b website quickly grew into two additional website builds: HomePass for consumers and WorkPass for small business. Each site presented different technical requirements, individual e-commerce flows, and content creation. We partnered with outside back-end developers to create individual, modular CMS frameworks to support consistent growth. View our work here and here.
![](https://varyer.imgix.net/Zone6-1-Header_2020-10-08-160659.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=674&ixlib=php-3.3.1&q=82&usm=20&w=1200&s=a11859e9a74342c33b4f772607bf8838 1200w, https://varyer.imgix.net/Zone6-1-Header_2020-10-08-160659.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1348&ixlib=php-3.3.1&q=61&usm=20&w=2400&s=2ba26a62038c94c7f2530c6961eaf9b4 2400w, https://varyer.imgix.net/Zone6-1-Header_2020-10-08-160659.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=557&ixlib=php-3.3.1&q=82&usm=20&w=992&s=e05f510ecc0761d9af2fa7caa046b16b 992w, https://varyer.imgix.net/Zone6-1-Header_2020-10-08-160659.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1114&ixlib=php-3.3.1&q=61&usm=20&w=1984&s=dc651c11fe1a45d8441a6ce9be49a530 1984w, https://varyer.imgix.net/Zone6-1-Header_2020-10-08-160659.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=431&ixlib=php-3.3.1&q=60&usm=20&w=768&s=af13361c0b3f028a118cc9dbb5e6180b 768w, https://varyer.imgix.net/Zone6-1-Header_2020-10-08-160659.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=863&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=418a073513bbe78294bdbb3b93cfe7c2 1536w, https://varyer.imgix.net/Zone6-1-Header_2020-10-08-160659.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=323&ixlib=php-3.3.1&q=60&usm=20&w=576&s=7295fa037f37c85c55678fa8a7c4cf0c 576w, https://varyer.imgix.net/Zone6-1-Header_2020-10-08-160659.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=647&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=0083821c9b6f0a7b7d57ecff1ce2db6c 1152w)
Zone6
We are always cognizant of project scale, easily tailoring scope to match the needs of any individual client. Zone6 manages a roster of musicians with dark, complex sounds. However, they required a website that was easy to navigate and update, with a focus on stark minimalism from their provided Brand Identity. The result is a website built on an out-of-the-box platform with strong visual narrative and extra custom-coded touches that make the site stand out. View more about this project her.
![](https://varyer.imgix.net/The-Rest-WQXR.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=657&ixlib=php-3.3.1&q=82&usm=20&w=1200&s=fc8b78f2dcd222c5a6df4c9ffe66945c 1200w, https://varyer.imgix.net/The-Rest-WQXR.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1315&ixlib=php-3.3.1&q=61&usm=20&w=2400&s=4e113b00a6d2c44f293e3bfed2f4b78c 2400w, https://varyer.imgix.net/The-Rest-WQXR.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=543&ixlib=php-3.3.1&q=82&usm=20&w=992&s=b174d2bba0a453d4ffb13fababc7264c 992w, https://varyer.imgix.net/The-Rest-WQXR.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1087&ixlib=php-3.3.1&q=61&usm=20&w=1984&s=3aa459673726e243966d5ca3c455be25 1984w, https://varyer.imgix.net/The-Rest-WQXR.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=420&ixlib=php-3.3.1&q=60&usm=20&w=768&s=2712c63528175d0b90b755bb1155aa90 768w, https://varyer.imgix.net/The-Rest-WQXR.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=841&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=8350970a0b38e23787bd90bc182b420e 1536w, https://varyer.imgix.net/The-Rest-WQXR.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=315&ixlib=php-3.3.1&q=60&usm=20&w=576&s=5cc18e88855eead7be8ffcfa77baeace 576w, https://varyer.imgix.net/The-Rest-WQXR.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=631&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=a54eaa59d4534d7e6236d13224834aec 1152w)
WQXR - The Rest
The full-service project for WQXR, New York's classical music radio station, began with in-house Brand Development. The Rest was conceived as a daily-entry digital magazine as the platform for presenting diverse perspectives in classical. Its brand identity focused on access both visually and conceptually, opening up dialogue with readers and breaking editorial into digestible pieces. The UI/UX design matched the intent with content delivery staggered by day, the ability for readers to add color commentary directly on articles, and a built-in glossary to house complex terms, adding to the website index over time. View the project summary here.
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