Varyer is an integrated creative studio and brand advisory. Devoted to discovery, we inspire ourselves through the pursuit of inspiring others.
Through the application of creative process cultivated from our founders' 20 plus years in the industry, our team centers work on building brand relationships that marry aspiration with sustainable growth.
As a direct response to changing agency models, we trade outmoded traditions for flexible methodologies.
All-hands-on-deck
Composed of creative directors, art directors, producers, designers, digital marketers, strategists, writers and collaborators, our nimble team defines Varyer's shared vision. Work we create represents a diversity of experience across disciplines and industries, and combined skill-sets provide us with broad expertise. Built on a bedrock of trust, our brand has attracted an intrinsically aligned team as its catalyst. Learn more about the squad here.
Our Values ↓ Our Values ↓ Our Values ↓ Our Values ↓
Driven by ethos, our work is a tangible expression of shared spirit.
✺ Curiosity
Our pursuit of knowledge through exploration is never-ending.
◌ Community
Making connections is ingrained in our practice. We are deeply embedded in a world-class network of creatives and actively cultivate opportunities within it.
✾ Variety
As the origin of our namesake, we seek varied work to expand our boundaries.
❤ Optimism
Our attitude reflects our beliefs. We work towards positive outcomes and embrace humor wholeheartedly.
Working in tandem
At the heart of our work is the idea of co-creation. It is a form of collaborative innovation; we share ideas and improve them together with our clients. In many cases we create a merged team, drawing from each respective area of expertise to work as one unified group to meet objectives. We create transparency through processes specifically designed for each partnership, regardless of size or type.
Digital Services ↓ Digital Services ↓ Digital Services ↓ Digital Services ↓
We concept, design, and deliver user-centered experiences of all kinds. We work collaboratively to transcend the screen, creating resonant content that supports a well-rounded narrative. We connect brands with like-minded customers to drive engagement vital for digital growth, and our projects look good doing it.
✽ UI/UX Design
Built on information architecture designed to meet your specific needs, our digital experiences are intuitive solutions to complex problems. We create websites that are born of true collaboration, unique to each client we work with—led by a deep strategic understanding of business goals and audience motivations. Our digital approach fuses beautiful visual design with SEO, messaging, and positioning. We readily design from your current Brand Standards, or from those we create for you through Brand Development work.
↬ Content Development & Production
We use a holistic lens to imbue visual and written content with brand value and intention. User journey is at the forefront of our content road mapping, with close attention paid to the multi-platform touch points towards loyalty. Insight application is key to the creation of content that resonates with the appropriate audiences, drawing them into your digital sphere of influence.
✤ E-Commerce
Our fluency in UX Design leads our e-commerce process. This creates frictionless checkout flows, no matter how complicated the product. We develop and onboard content-driven e-commerce guidelines and best practices, ensuring the websites we design are as easy to manage in subsequent years as they are the day they were built.
We are excited about the ever-expanding possibilities inherent in digital work. Here are a few case studies that represent past digital projects—
Varyer.com
No case study better demonstrates our work in front-end web design, content planning and editorial development as Varyer.com. Conceived as a blog-reel style editorial site, readers are invited to browse various content-types from an organic, discoverable flow. Collaborative relationships are grown and supported here, proudly displaying our network of creators through careful, curious curation. View our editorial site here.
Plume
Our ongoing relationship with Plume is a testament to the flexibility inherent in our process. What began as a single, full-scale design and development project for the company’s b2b website quickly grew into two additional website builds: HomePass for consumers and WorkPass for small business. Each site presented different technical requirements, individual e-commerce flows, and content creation. We partnered with outside back-end developers to create individual, modular CMS frameworks to support consistent growth. View our work here and here.
Zone6
We are always cognizant of project scale, easily tailoring scope to match the needs of any individual client. Zone6 manages a roster of musicians with dark, complex sounds. However, they required a website that was easy to navigate and update, with a focus on stark minimalism from their provided Brand Identity. The result is a website built on an out-of-the-box platform with strong visual narrative and extra custom-coded touches that make the site stand out. View more about this project her.
WQXR - The Rest
The full-service project for WQXR, New York's classical music radio station, began with in-house Brand Development. The Rest was conceived as a daily-entry digital magazine as the platform for presenting diverse perspectives in classical. Its brand identity focused on access both visually and conceptually, opening up dialogue with readers and breaking editorial into digestible pieces. The UI/UX design matched the intent with content delivery staggered by day, the ability for readers to add color commentary directly on articles, and a built-in glossary to house complex terms, adding to the website index over time. View the project summary here.
We're great in real time 🤙 We're great in real time 🤙