![](https://varyer.imgix.net/Plume-HomePass-Case-Study-Hero.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=810&ixlib=php-3.3.1&q=82&usm=20&w=1440&s=7e8cb7144ffa692cbf70900a77b9e06e 1440w, https://varyer.imgix.net/Plume-HomePass-Case-Study-Hero.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1620&ixlib=php-3.3.1&q=61&usm=20&w=2880&s=70d19b9711f6b46e35f037dd6a676c09 2880w, https://varyer.imgix.net/Plume-HomePass-Case-Study-Hero.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=620&ixlib=php-3.3.1&q=82&usm=20&w=992&s=acb06aa2ef13a1fba2b35afa4b05db49 992w, https://varyer.imgix.net/Plume-HomePass-Case-Study-Hero.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1240&ixlib=php-3.3.1&q=61&usm=20&w=1984&s=df02500e6b9d37f981c186a3d5ac09e3 1984w, https://varyer.imgix.net/Plume-HomePass-Case-Study-Hero.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=680&ixlib=php-3.3.1&q=82&usm=20&w=850&s=65f61aa8c5500ffdc4b266db82b3d3c0 850w, https://varyer.imgix.net/Plume-HomePass-Case-Study-Hero.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1360&ixlib=php-3.3.1&q=61&usm=20&w=1700&s=5268101e8244191e4b3939e344ea022e 1700w, https://varyer.imgix.net/Plume-HomePass-Case-Study-Hero.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1066&ixlib=php-3.3.1&q=82&usm=20&w=600&s=c31e2c980664567ceb60b1008e5fc7fd 600w, https://varyer.imgix.net/Plume-HomePass-Case-Study-Hero.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=2133&ixlib=php-3.3.1&q=61&usm=20&w=1200&s=c14ec0842c0abb01a4d60395f94124e7 1200w, https://varyer.imgix.net/Plume-HomePass-Case-Study-Hero.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=3200&ixlib=php-3.3.1&q=41&usm=20&w=1800&s=58184bc6162dd75713641e6d0b05dbe0 1800w)
Plume
Premise
Plume created HomePass, an adaptive smart home networking system, as their flagship consumer product. To serve both new customers and current members, the new e-commerce website combines strict technical requirements with a direct, benefit-based user journey.
Partner
Location
Headquartered in Palo Alto, California
![](https://varyer.imgix.net/Plume-What-is-HomePass-Varyer-Case-Study_2021-04-14-153444.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=523&ixlib=php-3.3.1&q=82&usm=20&w=1200&s=ff72e1020f37c70c13f38479b144429f 1200w, https://varyer.imgix.net/Plume-What-is-HomePass-Varyer-Case-Study_2021-04-14-153444.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1047&ixlib=php-3.3.1&q=61&usm=20&w=2400&s=17a4deb1a55d7ad91ec03c9c0957e7ca 2400w, https://varyer.imgix.net/Plume-What-is-HomePass-Varyer-Case-Study_2021-04-14-153444.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=432&ixlib=php-3.3.1&q=82&usm=20&w=992&s=2fbd10d87bcec94d6badebc850aadb8a 992w, https://varyer.imgix.net/Plume-What-is-HomePass-Varyer-Case-Study_2021-04-14-153444.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=865&ixlib=php-3.3.1&q=61&usm=20&w=1984&s=1fc44f929c87a893011d1cf882471928 1984w, https://varyer.imgix.net/Plume-What-is-HomePass-Varyer-Case-Study_2021-04-14-153444.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=335&ixlib=php-3.3.1&q=60&usm=20&w=768&s=c0d85ab34b4623566097d2f5e7d49dcc 768w, https://varyer.imgix.net/Plume-What-is-HomePass-Varyer-Case-Study_2021-04-14-153444.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=670&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=bd6fa3beef3d4bb92eb97f128e9d1bab 1536w, https://varyer.imgix.net/Plume-What-is-HomePass-Varyer-Case-Study_2021-04-14-153444.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=251&ixlib=php-3.3.1&q=60&usm=20&w=576&s=de7647aaf5700450b02144736c9714bd 576w, https://varyer.imgix.net/Plume-What-is-HomePass-Varyer-Case-Study_2021-04-14-153444.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=502&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=09e4859946da3b59403244def22baa25 1152w)
HomePass is the full package for a well-connected home.
Cloud-powered hardware pairs with an intuitive mobile app to become a full suite of smart home tools. The vibrancy of connection resonates throughout the website design with its smooth animations, subtle movements, and bright gradients. This creates a sense of comfort within a sometimes stark, isolating digital landscape.
![](https://varyer.imgix.net/Plume-HomePass-Master-of-Your-Domain.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=650&ixlib=php-3.3.1&q=82&usm=20&w=1200&s=8511cf718777a9347d33fbc6d74b3fd0 1200w, https://varyer.imgix.net/Plume-HomePass-Master-of-Your-Domain.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1300&ixlib=php-3.3.1&q=61&usm=20&w=2400&s=e552ec4f3acc0fd89738eb90caa58320 2400w, https://varyer.imgix.net/Plume-HomePass-Master-of-Your-Domain.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=537&ixlib=php-3.3.1&q=82&usm=20&w=992&s=2a897349bc0af1441e21e5b2b1d5397c 992w, https://varyer.imgix.net/Plume-HomePass-Master-of-Your-Domain.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1074&ixlib=php-3.3.1&q=61&usm=20&w=1984&s=feddf91e09e6372784237ff7ebd4e67e 1984w, https://varyer.imgix.net/Plume-HomePass-Master-of-Your-Domain.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=416&ixlib=php-3.3.1&q=60&usm=20&w=768&s=60c4cc53e802416cb7ced5180584c4f9 768w, https://varyer.imgix.net/Plume-HomePass-Master-of-Your-Domain.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=832&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=3f50ba719d985110b82ac79fc0a899e6 1536w, https://varyer.imgix.net/Plume-HomePass-Master-of-Your-Domain.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=312&ixlib=php-3.3.1&q=60&usm=20&w=576&s=7b25fc5ca9b6240e7a058534af5c12f0 576w, https://varyer.imgix.net/Plume-HomePass-Master-of-Your-Domain.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=624&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=f4cbecde51f4b7421eea0057207df55a 1152w)
Each site page that explains how HomePass works is accompanied by an expressive animation
CONTROL Full Access Management
ADAPT Flawless WiFi Connectivity
GUARD Digital Security
![](https://varyer.imgix.net/Plume-HomePass-About-Page-Hero.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=666&ixlib=php-3.3.1&q=82&usm=20&w=1200&s=d2d62a694f5ee4e518c91c597a516f1e 1200w, https://varyer.imgix.net/Plume-HomePass-About-Page-Hero.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1333&ixlib=php-3.3.1&q=61&usm=20&w=2400&s=f940b06865ada48e1490fe27046d968c 2400w, https://varyer.imgix.net/Plume-HomePass-About-Page-Hero.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=551&ixlib=php-3.3.1&q=82&usm=20&w=992&s=bddbdedaa1c1d46a2858cd495ae14412 992w, https://varyer.imgix.net/Plume-HomePass-About-Page-Hero.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1102&ixlib=php-3.3.1&q=61&usm=20&w=1984&s=621993e67dbb3e1a41ecbc2528c97b0e 1984w, https://varyer.imgix.net/Plume-HomePass-About-Page-Hero.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=426&ixlib=php-3.3.1&q=60&usm=20&w=768&s=73f2c611c01bd6f7c7247f2642c07eea 768w, https://varyer.imgix.net/Plume-HomePass-About-Page-Hero.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=853&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=6e9bfb17ce65a828d9be3f738a0eb30e 1536w, https://varyer.imgix.net/Plume-HomePass-About-Page-Hero.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=320&ixlib=php-3.3.1&q=60&usm=20&w=576&s=7c1b0c4ffb3a8257e8832a6f00b692ed 576w, https://varyer.imgix.net/Plume-HomePass-About-Page-Hero.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=640&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=a78fb2f8c1905bc9cb8270e29948bcd1 1152w)
Co-creation at its finest.
Varyer worked collaboratively with Plume to architect, write, and design the HomePass e-commerce website. Strategic incorporation of user personas and journey were tied to technical SEO needs, analytics, and lead capture. Tone and voice were refined, ensuring accessibility and retention for each individual audience.
HomePass site homepage wireframe evolution
![](https://varyer.imgix.net/Plume-HomePass-Shop-Page_2021-04-08-184043.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1197&ixlib=php-3.3.1&q=82&usm=20&w=1200&s=6967f04b9b264b244d37ed39618c2a98 1200w, https://varyer.imgix.net/Plume-HomePass-Shop-Page_2021-04-08-184043.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=2395&ixlib=php-3.3.1&q=61&usm=20&w=2400&s=11f8beac0152cfa0ea235bfac3cdd264 2400w, https://varyer.imgix.net/Plume-HomePass-Shop-Page_2021-04-08-184043.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=990&ixlib=php-3.3.1&q=82&usm=20&w=992&s=50dc313bf91b8c81396e287aba5ee34c 992w, https://varyer.imgix.net/Plume-HomePass-Shop-Page_2021-04-08-184043.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1980&ixlib=php-3.3.1&q=61&usm=20&w=1984&s=aeb4d104eae3eb4a0407279faba92d2f 1984w, https://varyer.imgix.net/Plume-HomePass-Shop-Page_2021-04-08-184043.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=766&ixlib=php-3.3.1&q=60&usm=20&w=768&s=78c5f533980f04d2c9857fd735ff6d85 768w, https://varyer.imgix.net/Plume-HomePass-Shop-Page_2021-04-08-184043.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1532&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=5f462e216845e48aac87bcfbd075d8ea 1536w, https://varyer.imgix.net/Plume-HomePass-Shop-Page_2021-04-08-184043.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=574&ixlib=php-3.3.1&q=60&usm=20&w=576&s=3a42fe62de8a070f95f6fc977ce68716 576w, https://varyer.imgix.net/Plume-HomePass-Shop-Page_2021-04-08-184043.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1149&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=46f9b0785408cc8335628854b36f1c00 1152w)
HomePass checkout experience
A solution-focused approach.
Prompting users to consider how their current networking tools could serve them better, HomePass provides direct responses to user frustrations garnered from audience research. This is furthered by the addition of an interactive guide and shop configuration tool that personalizes your order. Both provide key information on core product attributes and serve as a lead capture tool for marketing efforts that extend to and out from the website.
![](https://varyer.imgix.net/Plume-Homepass-Is-HomePass-for-me.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=716&ixlib=php-3.3.1&q=82&usm=20&w=1200&s=c646cb08be6ed2efcab3ce0c6663e8c9 1200w, https://varyer.imgix.net/Plume-Homepass-Is-HomePass-for-me.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1433&ixlib=php-3.3.1&q=61&usm=20&w=2400&s=b4a9e40e3b8c9487e2403078d5859d80 2400w, https://varyer.imgix.net/Plume-Homepass-Is-HomePass-for-me.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=592&ixlib=php-3.3.1&q=82&usm=20&w=992&s=0f41df7605466ee9940a8b1ff239bec2 992w, https://varyer.imgix.net/Plume-Homepass-Is-HomePass-for-me.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1185&ixlib=php-3.3.1&q=61&usm=20&w=1984&s=7398de34ef40f11adad09987e81f4322 1984w, https://varyer.imgix.net/Plume-Homepass-Is-HomePass-for-me.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=458&ixlib=php-3.3.1&q=60&usm=20&w=768&s=179278bff145a0688ea2f8d3ad53321e 768w, https://varyer.imgix.net/Plume-Homepass-Is-HomePass-for-me.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=917&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=7b371e2c632b5546a52e83dbe4bd7616 1536w, https://varyer.imgix.net/Plume-Homepass-Is-HomePass-for-me.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=344&ixlib=php-3.3.1&q=60&usm=20&w=576&s=9afb550cf8722b6bd667c5024ccf7f78 576w, https://varyer.imgix.net/Plume-Homepass-Is-HomePass-for-me.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=688&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=59b734bc656380d5fcf36e5d7bda2188 1152w)
![](https://varyer.imgix.net/Plume-HomePass-Guide_2021-04-09-145916.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=761&ixlib=php-3.3.1&q=82&usm=20&w=1200&s=df44bc4abc7a00ce0277f0c239e90484 1200w, https://varyer.imgix.net/Plume-HomePass-Guide_2021-04-09-145916.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1523&ixlib=php-3.3.1&q=61&usm=20&w=2400&s=9800deb93d724080486cfa2d08cbda6c 2400w, https://varyer.imgix.net/Plume-HomePass-Guide_2021-04-09-145916.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=629&ixlib=php-3.3.1&q=82&usm=20&w=992&s=dde1174ad0eb1dd200fa64caaa4b6ab9 992w, https://varyer.imgix.net/Plume-HomePass-Guide_2021-04-09-145916.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1259&ixlib=php-3.3.1&q=61&usm=20&w=1984&s=f08c5c39dafff16564e28838a5bfc1a9 1984w, https://varyer.imgix.net/Plume-HomePass-Guide_2021-04-09-145916.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=487&ixlib=php-3.3.1&q=60&usm=20&w=768&s=7c05a3fec5a25d5d2ccbcac862d87f4c 768w, https://varyer.imgix.net/Plume-HomePass-Guide_2021-04-09-145916.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=974&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=2a7379daa1058502c3789ead9a9c3ce9 1536w, https://varyer.imgix.net/Plume-HomePass-Guide_2021-04-09-145916.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=365&ixlib=php-3.3.1&q=60&usm=20&w=576&s=cd069f62f50b4cc65d7abecd18c476dd 576w, https://varyer.imgix.net/Plume-HomePass-Guide_2021-04-09-145916.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=731&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=80695e2be39ad6f44e6198098e2718a4 1152w)
![](https://varyer.imgix.net/Plume-HomePass-Family-Social-Media-Campaign-Instagram_2021-04-14-162623.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=819&ixlib=php-3.3.1&q=82&usm=20&w=1200&s=312633eb00e58ab1255324c52b135efa 1200w, https://varyer.imgix.net/Plume-HomePass-Family-Social-Media-Campaign-Instagram_2021-04-14-162623.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1638&ixlib=php-3.3.1&q=61&usm=20&w=2400&s=ff29c055ed476e9f593d4c535d3b0e83 2400w, https://varyer.imgix.net/Plume-HomePass-Family-Social-Media-Campaign-Instagram_2021-04-14-162623.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=677&ixlib=php-3.3.1&q=82&usm=20&w=992&s=ff9f71fcb2c64baa696dd9f168d3dc36 992w, https://varyer.imgix.net/Plume-HomePass-Family-Social-Media-Campaign-Instagram_2021-04-14-162623.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1354&ixlib=php-3.3.1&q=61&usm=20&w=1984&s=6863f417f42c0399733998b83f44d541 1984w, https://varyer.imgix.net/Plume-HomePass-Family-Social-Media-Campaign-Instagram_2021-04-14-162623.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=524&ixlib=php-3.3.1&q=60&usm=20&w=768&s=ad37383148f24ee69becb40898f606a8 768w, https://varyer.imgix.net/Plume-HomePass-Family-Social-Media-Campaign-Instagram_2021-04-14-162623.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1048&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=ac25523a52b54a9e2198f9db20b63014 1536w, https://varyer.imgix.net/Plume-HomePass-Family-Social-Media-Campaign-Instagram_2021-04-14-162623.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=393&ixlib=php-3.3.1&q=60&usm=20&w=576&s=1bb2a9c887be625593a9bc1bb8b83b05 576w, https://varyer.imgix.net/Plume-HomePass-Family-Social-Media-Campaign-Instagram_2021-04-14-162623.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=786&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=197fdc819abfc6ecc1607218f77428b4 1152w)
Family-oriented social media campaign
![](https://varyer.imgix.net/Plume-HomePass-Family-Social-Media-Campaign.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=583&ixlib=php-3.3.1&q=82&usm=20&w=1200&s=3dacfa64ae4a70a741477cbdbd79b004 1200w, https://varyer.imgix.net/Plume-HomePass-Family-Social-Media-Campaign.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1166&ixlib=php-3.3.1&q=61&usm=20&w=2400&s=b6853b7e0bab84707f46027a0e6c8907 2400w, https://varyer.imgix.net/Plume-HomePass-Family-Social-Media-Campaign.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=482&ixlib=php-3.3.1&q=82&usm=20&w=992&s=42c20bdb675deddddc1fb88e0e0741f5 992w, https://varyer.imgix.net/Plume-HomePass-Family-Social-Media-Campaign.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=964&ixlib=php-3.3.1&q=61&usm=20&w=1984&s=5707b3d45d88f0d5b9b61ac56637df85 1984w, https://varyer.imgix.net/Plume-HomePass-Family-Social-Media-Campaign.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=373&ixlib=php-3.3.1&q=60&usm=20&w=768&s=64c0a98756f257bcaa97a219084b2afd 768w, https://varyer.imgix.net/Plume-HomePass-Family-Social-Media-Campaign.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=746&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=ff5b060345c06f4e344fc380c67500ab 1536w, https://varyer.imgix.net/Plume-HomePass-Family-Social-Media-Campaign.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=279&ixlib=php-3.3.1&q=60&usm=20&w=576&s=fc79db04ad2752a94c3ce27ec8320c06 576w, https://varyer.imgix.net/Plume-HomePass-Family-Social-Media-Campaign.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=559&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=5afb49b0d83a9f23c6b5ef4ad56de619 1152w)
Movement invites exploration.
Moving imagery and simplified forms work in harmony to create approachable, contemporary branding for HomePass. Through rich lifestyle imagery with animation and tangible spirit, the implementation of chosen photography and video make the website feel alive. HomePass uses the comfortable sans typeface, Wigrum. The use of varied weights allows for maximum legibility while retaining its playful nature. The bright color palette is the direct inverse of its strictly business-to-business website counterpart.
![](https://varyer.imgix.net/Plume-HomePass-TypographyColor_2021-04-09-032142.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=568&ixlib=php-3.3.1&q=82&usm=20&w=1200&s=7848fbd3aad5df516258f6e6507c9357 1200w, https://varyer.imgix.net/Plume-HomePass-TypographyColor_2021-04-09-032142.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1137&ixlib=php-3.3.1&q=61&usm=20&w=2400&s=a4a87f8406a7bcd9c78d04345f209faa 2400w, https://varyer.imgix.net/Plume-HomePass-TypographyColor_2021-04-09-032142.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=470&ixlib=php-3.3.1&q=82&usm=20&w=992&s=a9b9511a41aca79c8280a7deda909bcb 992w, https://varyer.imgix.net/Plume-HomePass-TypographyColor_2021-04-09-032142.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=940&ixlib=php-3.3.1&q=61&usm=20&w=1984&s=465ce8368f140950b500a3085a7a31f8 1984w, https://varyer.imgix.net/Plume-HomePass-TypographyColor_2021-04-09-032142.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=364&ixlib=php-3.3.1&q=60&usm=20&w=768&s=ba40f4d3c262ec9ad6648d6fcd0f1e90 768w, https://varyer.imgix.net/Plume-HomePass-TypographyColor_2021-04-09-032142.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=728&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=7e4338454a124ea6828b97bbe70d2643 1536w, https://varyer.imgix.net/Plume-HomePass-TypographyColor_2021-04-09-032142.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=273&ixlib=php-3.3.1&q=60&usm=20&w=576&s=234f4bd644fcf1cc5d1412f5f28fe7b6 576w, https://varyer.imgix.net/Plume-HomePass-TypographyColor_2021-04-09-032142.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=546&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=0cda00aec47a1c364ed1fcd32fca589d 1152w)
Iconography utilizing elegant linework reflective of plume.com
![](https://varyer.imgix.net/Plume-HomePass-Floating-SuperPods-Varyer.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1202&ixlib=php-3.3.1&q=82&usm=20&w=1200&s=8eeb4d0f02a7550c6d34a73aea12d9f9 1200w, https://varyer.imgix.net/Plume-HomePass-Floating-SuperPods-Varyer.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=2405&ixlib=php-3.3.1&q=61&usm=20&w=2400&s=ba18406412aa492fa71611dfb9e7cfe0 2400w, https://varyer.imgix.net/Plume-HomePass-Floating-SuperPods-Varyer.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=994&ixlib=php-3.3.1&q=82&usm=20&w=992&s=424d293f79e91894c6c5a9293ae2c81e 992w, https://varyer.imgix.net/Plume-HomePass-Floating-SuperPods-Varyer.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1988&ixlib=php-3.3.1&q=61&usm=20&w=1984&s=6a044f532ce90a7d506a11e7fbc9c489 1984w, https://varyer.imgix.net/Plume-HomePass-Floating-SuperPods-Varyer.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=769&ixlib=php-3.3.1&q=60&usm=20&w=768&s=b33bc38fa1701cc189497f1dc7f892d2 768w, https://varyer.imgix.net/Plume-HomePass-Floating-SuperPods-Varyer.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1539&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=6e0933615e64e5517334d7d143397e10 1536w, https://varyer.imgix.net/Plume-HomePass-Floating-SuperPods-Varyer.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=577&ixlib=php-3.3.1&q=60&usm=20&w=576&s=e8d390f7101348b62022f7d768eb09de 576w, https://varyer.imgix.net/Plume-HomePass-Floating-SuperPods-Varyer.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1154&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=dfe408db8e67960c8acf6950158b2045 1152w)