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Plume
Premise
To launch a website that clearly differentiated Plume in the digital landscape, we dove deep into brand discovery and analysis to infuse core attributes holistically across design and content.
Partner
Location
Headquartered in Palo Alto, California
![](https://varyer.imgix.net/plume-2-brand-grid.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=647&ixlib=php-3.3.1&q=82&usm=20&w=1200&s=adfda0545c91e85c04f86e6518fb42c0 1200w, https://varyer.imgix.net/plume-2-brand-grid.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1294&ixlib=php-3.3.1&q=61&usm=20&w=2400&s=f0b0dc16fc9bc1c392941415bbc117af 2400w, https://varyer.imgix.net/plume-2-brand-grid.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=535&ixlib=php-3.3.1&q=82&usm=20&w=992&s=77242e495ecd29606b341bf0157f4cfd 992w, https://varyer.imgix.net/plume-2-brand-grid.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1070&ixlib=php-3.3.1&q=61&usm=20&w=1984&s=d1bd8ad7ada00afa390e10e86d6608d4 1984w, https://varyer.imgix.net/plume-2-brand-grid.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=414&ixlib=php-3.3.1&q=60&usm=20&w=768&s=5c141c040756b4e68485e45e2d613ec0 768w, https://varyer.imgix.net/plume-2-brand-grid.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=828&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=9e133583243dbfedeb31f13256588285 1536w, https://varyer.imgix.net/plume-2-brand-grid.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=310&ixlib=php-3.3.1&q=60&usm=20&w=576&s=cb087a20a12db5e04c47865326679069 576w, https://varyer.imgix.net/plume-2-brand-grid.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=621&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=f2a0e4fe8e2756d15864502ebfbf5686 1152w)
A brand new way to provide service
Recognizing the gaps in service from traditional wifi offerings, Plume created a platform that enables internet service providers to deliver high-quality, personalized smart home experiences. In the start-up spirit, we adapted a fast-paced process that embraced true flexibility to “build the plane while flying”. Shifting priorities were expected and therefore easily incorporated, establishing a collaborative method of working between the two companies.
Information as expression
A successful strategy for a business-to-business audience meant positioning Plume as a thought leader in their industry. By engaging prospective customers with highly relevant content and interactive data visualizations, the depth of intelligence to be harnessed by use of Plume’s products became immediately evident. We wove key messaging pillars through every page, subtly projecting ease, aspiration, and experiential themes throughout. With eyes on conversion, the website became a centerpiece for gaining new business.
![](https://varyer.imgix.net/plume-4-quote.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=751&ixlib=php-3.3.1&q=82&usm=20&w=1200&s=c483e9b8e90f92351346394c37e6d3fe 1200w, https://varyer.imgix.net/plume-4-quote.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1503&ixlib=php-3.3.1&q=61&usm=20&w=2400&s=86b9ed442a9accbc0f0ec524d574caeb 2400w, https://varyer.imgix.net/plume-4-quote.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=621&ixlib=php-3.3.1&q=82&usm=20&w=992&s=d2f772dcc8e2b4cd6c54c29774fd51c1 992w, https://varyer.imgix.net/plume-4-quote.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1242&ixlib=php-3.3.1&q=61&usm=20&w=1984&s=7b45194e8c1d3f92aba99dff20731c46 1984w, https://varyer.imgix.net/plume-4-quote.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=481&ixlib=php-3.3.1&q=60&usm=20&w=768&s=0e7ae8d880ee194281d8d2a89c26aabf 768w, https://varyer.imgix.net/plume-4-quote.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=962&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=d755584e2c4407bad906d137889e9bf1 1536w, https://varyer.imgix.net/plume-4-quote.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=360&ixlib=php-3.3.1&q=60&usm=20&w=576&s=b5e781cfbcea92d17c29f4666798db78 576w, https://varyer.imgix.net/plume-4-quote.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=721&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=5e980deb8166a78cf8dd8c39b4a0be26 1152w)
An enveloping force
For the visual overhaul, we used our imaginations to uncover what is not immediately seen. A force, floating through the air with shimmering translucency, enveloping homes with safety, adaptability, and visibility. Encapsulating this concept is how Plume Energy was born. It is used in myriad ways, often as a gestural or illustrative method of showing abstract concepts. Plume Energy is moving—illustrating its malleable and adaptable nature. The color palette is dark, strong and confident.
![](https://varyer.imgix.net/plume-5-type-grid.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=601&ixlib=php-3.3.1&q=82&usm=20&w=1200&s=ef1b942d13ca863f999fc4bd83e053ff 1200w, https://varyer.imgix.net/plume-5-type-grid.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1203&ixlib=php-3.3.1&q=61&usm=20&w=2400&s=2fefabd214cc664068e77daed1d0a0d9 2400w, https://varyer.imgix.net/plume-5-type-grid.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=497&ixlib=php-3.3.1&q=82&usm=20&w=992&s=5e8d11198f45d85e4978fa4fd1237c09 992w, https://varyer.imgix.net/plume-5-type-grid.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=994&ixlib=php-3.3.1&q=61&usm=20&w=1984&s=d6602b2f9c06e398f3037c1fb68d583d 1984w, https://varyer.imgix.net/plume-5-type-grid.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=385&ixlib=php-3.3.1&q=60&usm=20&w=768&s=2642cdecdd06b2cccdf95cfd02741bc4 768w, https://varyer.imgix.net/plume-5-type-grid.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=770&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=d6a57ca49a12062bda7f553500ee587d 1536w, https://varyer.imgix.net/plume-5-type-grid.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=288&ixlib=php-3.3.1&q=60&usm=20&w=576&s=44516c13c6d33be2eaaae7d958880931 576w, https://varyer.imgix.net/plume-5-type-grid.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=577&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=25f82057b74a180cd586f0622a87e9b0 1152w)
![](/uploads/PlumeB2B-3-Icons.gif)
Iconography utilizing elegant linework and interactive hoverstates
The meeting of two worlds
To support ambitious work we introduced the refined serif typeface OC Rey. It marries its austerity to distinguished, modern characteristics. When paired with Wigrum, Plume’s original typeface, the juxtaposition of the comfortable, humanistic sans and the elegant serif encompasses the dichotomy of Plume: a technically complicated product that manages to be simple and intuitive for users.
We are continuing our work with Plume, branching out to rebrand, architect, design, and build their consumer-facing site as a counterpoint to the completed B2B website.