![](https://varyer.imgix.net/Old-Style-Leader-of-the-Fridge-Hero_2021-01-06-210533.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=810&ixlib=php-3.3.1&q=82&usm=20&w=1440&s=55c38fda5e6c08d3bf920ce0df1f1813 1440w, https://varyer.imgix.net/Old-Style-Leader-of-the-Fridge-Hero_2021-01-06-210533.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1620&ixlib=php-3.3.1&q=61&usm=20&w=2880&s=056f033f3da3e02c197021979e520973 2880w, https://varyer.imgix.net/Old-Style-Leader-of-the-Fridge-Hero_2021-01-06-210533.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=620&ixlib=php-3.3.1&q=82&usm=20&w=992&s=4772964e8fc93a3aa31f651723c51353 992w, https://varyer.imgix.net/Old-Style-Leader-of-the-Fridge-Hero_2021-01-06-210533.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1240&ixlib=php-3.3.1&q=61&usm=20&w=1984&s=084fd5a2aa8a4366843fa6afb8fa95e6 1984w, https://varyer.imgix.net/Old-Style-Leader-of-the-Fridge-Hero_2021-01-06-210533.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=680&ixlib=php-3.3.1&q=82&usm=20&w=850&s=48abcfc290401f9a8479b0a088725264 850w, https://varyer.imgix.net/Old-Style-Leader-of-the-Fridge-Hero_2021-01-06-210533.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1360&ixlib=php-3.3.1&q=61&usm=20&w=1700&s=50ee2065f8d838d4f0f6f2cc3bceccff 1700w, https://varyer.imgix.net/Old-Style-Leader-of-the-Fridge-Hero_2021-01-06-210533.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1066&ixlib=php-3.3.1&q=82&usm=20&w=600&s=87b69c61d0c89d20ebe3760fb95e5b04 600w, https://varyer.imgix.net/Old-Style-Leader-of-the-Fridge-Hero_2021-01-06-210533.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=2133&ixlib=php-3.3.1&q=61&usm=20&w=1200&s=54569e566ce77ad4e7ee29a5d49454ec 1200w, https://varyer.imgix.net/Old-Style-Leader-of-the-Fridge-Hero_2021-01-06-210533.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=3200&ixlib=php-3.3.1&q=41&usm=20&w=1800&s=7095c47a042654a01ac23032717efecc 1800w)
Old Style
Premise
How do we reframe Old Style to a greater Chicago audience? This campaign was requested to tap into new generations of advocates without alienating Old Style’s original fanbase. The brand looked for energetic, irreverent creative to illustrate their distinctive point of view, and to present core values in a compelling way.
We centered the Old Style bottle as our trusted hero in the constant rotation of a busy refrigerator. Through stop motion animation, we built a world for our icon where happiness is reaching for a cold one that will always be there.
Partner
Location
Chicago, IL
![](https://varyer.imgix.net/old-style-leader-of-the-fridge.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1200&ixlib=php-3.3.1&q=82&usm=20&w=1200&s=62bde74bf3b98d7a668a994639c5cbd2 1200w, https://varyer.imgix.net/old-style-leader-of-the-fridge.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=2400&ixlib=php-3.3.1&q=61&usm=20&w=2400&s=ee85f8385fa58c79b5d1814310e0f368 2400w, https://varyer.imgix.net/old-style-leader-of-the-fridge.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=992&ixlib=php-3.3.1&q=82&usm=20&w=992&s=f0d6849309cdb49e174d6ead3c93682b 992w, https://varyer.imgix.net/old-style-leader-of-the-fridge.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1984&ixlib=php-3.3.1&q=61&usm=20&w=1984&s=63fad9e1a8af2b5a0f9a5d4da09cd3fb 1984w, https://varyer.imgix.net/old-style-leader-of-the-fridge.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=768&ixlib=php-3.3.1&q=60&usm=20&w=768&s=cbda0313467c0bd93f0921ee6143bde8 768w, https://varyer.imgix.net/old-style-leader-of-the-fridge.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1536&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=9831d4359ce1491ab4be2b829993fffa 1536w, https://varyer.imgix.net/old-style-leader-of-the-fridge.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=576&ixlib=php-3.3.1&q=60&usm=20&w=576&s=6612eb2ffbf0b7c9fd0a1551960d090b 576w, https://varyer.imgix.net/old-style-leader-of-the-fridge.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1152&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=478274737990cf0ba2396a90e32fa2f2 1152w)
![](/uploads/Old-Style-Bottle-Cap-Pop.gif)
![](https://varyer.imgix.net/Old-Style-Always-Here-6.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=960&ixlib=php-3.3.1&q=82&usm=20&w=960&s=f4d14475547ff0eac403ff0cfb0f8754 960w, https://varyer.imgix.net/Old-Style-Always-Here-6.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1920&ixlib=php-3.3.1&q=61&usm=20&w=1920&s=fa70648c593f15203a98b59272d2c1b4 1920w, https://varyer.imgix.net/Old-Style-Always-Here-6.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=768&ixlib=php-3.3.1&q=60&usm=20&w=768&s=b2dfa7816fd8b61bfc09d763b766a8d4 768w, https://varyer.imgix.net/Old-Style-Always-Here-6.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1536&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=59f4521e8b8b413af377ab382386cf8e 1536w, https://varyer.imgix.net/Old-Style-Always-Here-6.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=576&ixlib=php-3.3.1&q=60&usm=20&w=576&s=ada0cd267d78d040fbd9464c0b76665c 576w, https://varyer.imgix.net/Old-Style-Always-Here-6.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1152&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=33aec91bed3378e029dce4b19ae404f1 1152w)
![](https://varyer.imgix.net/Old-Style-Always-Here-9.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=960&ixlib=php-3.3.1&q=82&usm=20&w=960&s=7b67e48ff291613cb59a0e21f8f8b057 960w, https://varyer.imgix.net/Old-Style-Always-Here-9.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1920&ixlib=php-3.3.1&q=61&usm=20&w=1920&s=1b58fa1387f763306e6477607f110a49 1920w, https://varyer.imgix.net/Old-Style-Always-Here-9.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=768&ixlib=php-3.3.1&q=60&usm=20&w=768&s=f64dfda256d4e76d926e9812c4faaec2 768w, https://varyer.imgix.net/Old-Style-Always-Here-9.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1536&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=d472398b8d55a642d2fa1d1a930b4f71 1536w, https://varyer.imgix.net/Old-Style-Always-Here-9.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=576&ixlib=php-3.3.1&q=60&usm=20&w=576&s=7faf64c7c629fa815df20c85758b8376 576w, https://varyer.imgix.net/Old-Style-Always-Here-9.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1152&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=14a84e187051af4e23f725df2ee97da6 1152w)
![](/uploads/Old-Style-Sunglasses.gif)
Seriously unserious
Stop motion takes center stage in our storytelling, leaning on visual humor with carefully paired sound for fast absorption on scroll feeds. Physically centering our hero drives product awareness. Through an added sticker set, the bottle is anthropomorphized and further endeared to viewers as friendly, approachable, and downright drinkable. These sticker elements were reduced to gifs for application on social media, encouraging user-generated content.
![](https://varyer.imgix.net/Old-Style-Always-Here-7.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=960&ixlib=php-3.3.1&q=82&usm=20&w=960&s=21081c45f62bb8feb808e81d33ddd1f0 960w, https://varyer.imgix.net/Old-Style-Always-Here-7.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1920&ixlib=php-3.3.1&q=61&usm=20&w=1920&s=b4d4740100c033aa596fa8c187d04b97 1920w, https://varyer.imgix.net/Old-Style-Always-Here-7.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=768&ixlib=php-3.3.1&q=60&usm=20&w=768&s=17845b841a7bee4ea23b0aa139f61fec 768w, https://varyer.imgix.net/Old-Style-Always-Here-7.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1536&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=d65c7a7e18e87ea8aefa265f46c1d689 1536w, https://varyer.imgix.net/Old-Style-Always-Here-7.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=576&ixlib=php-3.3.1&q=60&usm=20&w=576&s=c0c4b1639557e461e4f1d406b8ebb006 576w, https://varyer.imgix.net/Old-Style-Always-Here-7.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1152&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=d165c050bc5127ed1e9826b9c8ac8f4c 1152w)
![](/uploads/Old-Style-Smile.gif)
![](/uploads/Old-Style-Wiggly-Shield.gif)
![](https://varyer.imgix.net/Old-Style-Ice-4_2021-01-06-213017.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=960&ixlib=php-3.3.1&q=82&usm=20&w=960&s=2a00da39fb6ef0c519de65e4e12d3132 960w, https://varyer.imgix.net/Old-Style-Ice-4_2021-01-06-213017.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1920&ixlib=php-3.3.1&q=61&usm=20&w=1920&s=c9f7ec17f9bcf96857a00eacbcd8afa5 1920w, https://varyer.imgix.net/Old-Style-Ice-4_2021-01-06-213017.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=768&ixlib=php-3.3.1&q=60&usm=20&w=768&s=06f9b2e39f2e2c2f56ec8f92e8873995 768w, https://varyer.imgix.net/Old-Style-Ice-4_2021-01-06-213017.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1536&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=2b42c2bfee5d8fa0a9224b8439cc3655 1536w, https://varyer.imgix.net/Old-Style-Ice-4_2021-01-06-213017.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=576&ixlib=php-3.3.1&q=60&usm=20&w=576&s=43a4bd19a479a8730bc9a64c51d39f40 576w, https://varyer.imgix.net/Old-Style-Ice-4_2021-01-06-213017.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1152&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=a7f889de3d4bc30e4922f2ea84aebdd1 1152w)
Pairs well with others
We teamed up with Potluck Creative for the technical facets of the project; set design execution, animation, and editing. Working with stop motion meant that Old Style was able to capture stills, reformatting them, and creating memes as they saw fit. The work has legs, proving its functional reach far beyond the initial video ideas.
![](https://varyer.imgix.net/old-style-beer-chibernate-campaign-BHTS.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=675&ixlib=php-3.3.1&q=82&usm=20&w=1200&s=be7102fa018b13b84df6815dbfb4f983 1200w, https://varyer.imgix.net/old-style-beer-chibernate-campaign-BHTS.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1350&ixlib=php-3.3.1&q=61&usm=20&w=2400&s=99e085d12bfea1c9a13dffb9f24fe47e 2400w, https://varyer.imgix.net/old-style-beer-chibernate-campaign-BHTS.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=558&ixlib=php-3.3.1&q=82&usm=20&w=992&s=e62e6a07e36bdf447cd04a3c32e8b9b1 992w, https://varyer.imgix.net/old-style-beer-chibernate-campaign-BHTS.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1116&ixlib=php-3.3.1&q=61&usm=20&w=1984&s=64c896513b7e23c61bee7a203344387e 1984w, https://varyer.imgix.net/old-style-beer-chibernate-campaign-BHTS.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=432&ixlib=php-3.3.1&q=60&usm=20&w=768&s=32e2715d5a97dc1f4ecc6d807aaf2e3c 768w, https://varyer.imgix.net/old-style-beer-chibernate-campaign-BHTS.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=864&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=374e8feac2c11dbb2bcbc63f26dadeaa 1536w, https://varyer.imgix.net/old-style-beer-chibernate-campaign-BHTS.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=324&ixlib=php-3.3.1&q=60&usm=20&w=576&s=479aeaa7cc96a689674da823dc83e703 576w, https://varyer.imgix.net/old-style-beer-chibernate-campaign-BHTS.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=648&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=bbb21114477654f72a6264fb28e90fa6 1152w)
Behind the scenes with Potluck
Bold, cold, and refreshing
Creating memorable content means validating core attributes of a brand. Incorporating nods to in-the-know Chicagoans with charming mini-plots, the resulting videos were created to improve salience and aid in gaining market share. Collectively, this campaign reaffirms trust and reliability for the brand, building upon its classic, iconic personality.
![](https://varyer.imgix.net/Old-Style-Chicago-Hotdog.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=791&ixlib=php-3.3.1&q=82&usm=20&w=1200&s=02c33509b9187666bfc76c377d5fd366 1200w, https://varyer.imgix.net/Old-Style-Chicago-Hotdog.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1582&ixlib=php-3.3.1&q=61&usm=20&w=2400&s=76278dafa5312ad3731cb994828420b6 2400w, https://varyer.imgix.net/Old-Style-Chicago-Hotdog.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=654&ixlib=php-3.3.1&q=82&usm=20&w=992&s=345d1c8f748aaf1c5dc41e3f30030155 992w, https://varyer.imgix.net/Old-Style-Chicago-Hotdog.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1308&ixlib=php-3.3.1&q=61&usm=20&w=1984&s=70c44ecbfd425cdc7b474bd9a02cb27c 1984w, https://varyer.imgix.net/Old-Style-Chicago-Hotdog.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=506&ixlib=php-3.3.1&q=60&usm=20&w=768&s=41c8afb5c6f5578fa690e6c4b0cd47e7 768w, https://varyer.imgix.net/Old-Style-Chicago-Hotdog.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1012&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=2ac5fa14e63c0a5795f9da1294e66c66 1536w, https://varyer.imgix.net/Old-Style-Chicago-Hotdog.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=379&ixlib=php-3.3.1&q=60&usm=20&w=576&s=74f631b4bf96efb324baea4740aa6283 576w, https://varyer.imgix.net/Old-Style-Chicago-Hotdog.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=759&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=3042958781dfa756f2275197f29d6979 1152w)
![](/uploads/Old-Style-Bottle-Flip.gif)