Kolab Project
Premise
We’re building a world where the Kolab Project brand and its products will take center stage in an engaging narrative that unfolds over time—and brings in the creative community to participate in telling the story.
Partner
Illustration by Anuj Shrestha.
To tell the story of a brand is table stakes: authenticity, transparency, we know the drill. But to tell the tale of a brand’s promise by way of modern parable is to eschew reality. The reality of the market, the consumer, the KPIs . . . what if instead we focused our stories on the spirit? On the fantastical possibilities of just how far-reaching the imagination of a brand can go?
On its face, Kolab Project is a consumer cannabis brand specializing in a refined collection of concentrates. But its ethos is grounded in connecting consumers to experiences created with carefully selected collaborators working globally in arts and culture. To realize the brand promise of Kolab Project that encourages transformative collaboration, we’ve begun building not just a new platform, but an entire ecosystem: Diamond City.
Illustration by Jinhwa Jang.
Diamond City exists at the cutting edge of ancient technology. It’s a dystopian reflection of Kolab's reality, an alternate universe where Kolab’s brand and products can freely live and extend into new realms. Think Stranger Things' Upside Down if it was Tokusatsu and produced by a rebooted Heavy Metal magazine, or The Wizard of Oz in a Mad Max metaverse by way of a Vangelis-soundtracked Animewave Guide to the Bejeweled Galaxy.
This reanimated fever dream is the distorted reflection of the Kolab Project brand and its products. And because of some restrictions on cannabis communications in Canada, Diamond City can sometimes be everything Kolab Project wishes it was.
For instance: Diamonds, the premier Kolab Project concentrate, are represented by the fuel of this world, which is scarce these days. A corrupt ruling class has kept it from the people for means of profiteering and control. Caviar (another Kolab Project concentrate) is a similar resource, enjoyed only by the most privileged. The THC-232, a hovercraft vehicle used for transport in Diamond City, looks remarkably like the 232 Series concentrate pen. And it’s a vehicle the resistance uses in their efforts to take Diamond City back.
![](https://varyer.imgix.net/V-KP-15.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1646&ixlib=php-3.3.1&q=82&usm=20&w=1200&s=58c9d2de5874b65beed28be6814334a0 1200w, https://varyer.imgix.net/V-KP-15.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=3292&ixlib=php-3.3.1&q=61&usm=20&w=2400&s=0812eef375098a0a0eab594fa4ea6a47 2400w, https://varyer.imgix.net/V-KP-15.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1361&ixlib=php-3.3.1&q=82&usm=20&w=992&s=6aea9d7b558e708a93bef49d541bd69c 992w, https://varyer.imgix.net/V-KP-15.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=2722&ixlib=php-3.3.1&q=61&usm=20&w=1984&s=45a073f2611fd9b699b6efbcca47318d 1984w, https://varyer.imgix.net/V-KP-15.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1053&ixlib=php-3.3.1&q=60&usm=20&w=768&s=8d54833594534540e5bef68e4d490559 768w, https://varyer.imgix.net/V-KP-15.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=2107&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=8465c1ae20f0a7dc9f718c254ea6bdef 1536w, https://varyer.imgix.net/V-KP-15.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=790&ixlib=php-3.3.1&q=60&usm=20&w=576&s=f9f0320bdd6c125094a22de561c531fb 576w, https://varyer.imgix.net/V-KP-15.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1580&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=b8749bb82aaf1c40963660c1adcf9d87 1152w)
The story unfolds through the lens of multiple creators across various disciplines, and their vision for what comes next propels the story forward. Written, directed, and designed by Varyer—these shorts are just three non-sequiturs in the overarching narrative, all illustrated by different artists:
“By the Time I Get To Diamond City” was illustrated by Dylan Anderson.
“Caviar For All” was illustrated by Jinhwa Jang.
“Return To Analogue” was illustrated by Anuj Shrestha.
![](https://varyer.imgix.net/V-KP-9.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=744&ixlib=php-3.3.1&q=82&usm=20&w=1200&s=ebcafdbb5b31f37c4c82ffa623a8d52f 1200w, https://varyer.imgix.net/V-KP-9.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1489&ixlib=php-3.3.1&q=61&usm=20&w=2400&s=d0a05f85132edfff1b34ae72308b8fad 2400w, https://varyer.imgix.net/V-KP-9.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=615&ixlib=php-3.3.1&q=82&usm=20&w=992&s=f95f28ac427dc8ad83688c37574695e3 992w, https://varyer.imgix.net/V-KP-9.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1231&ixlib=php-3.3.1&q=61&usm=20&w=1984&s=ff8391fd3a477259d2640390334c2be3 1984w, https://varyer.imgix.net/V-KP-9.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=476&ixlib=php-3.3.1&q=60&usm=20&w=768&s=86989011cce4882ce7248dc5ef62d1cb 768w, https://varyer.imgix.net/V-KP-9.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=953&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=19aef125b478d05362cd38e2a9b31e21 1536w, https://varyer.imgix.net/V-KP-9.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=357&ixlib=php-3.3.1&q=60&usm=20&w=576&s=e694f80268fd0431a7ed7d6107bcdf85 576w, https://varyer.imgix.net/V-KP-9.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=714&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=f9f486cee459d621ed9b1e7bcae457af 1152w)
It’s not just a vibe 🔊
We’ve developed a unique sonic brand for Kolab Project and Diamond City using a complex sound design system to establish ambient tension and a glimmer of hope. While being able to score a short film, we’re also able to recall the feeling of Diamond City in one blip from an interaction or a short sweep in a clip. Our goal was to make the sound of the brand as recognizably evocative as the visuals.
(SOUND ON)
![](https://varyer.imgix.net/V-KP-12_2022-07-09-210620_pipc.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=317&ixlib=php-3.3.1&q=82&usm=20&w=1200&s=9856e6a17fc1a8523bd97e3f6d615067 1200w, https://varyer.imgix.net/V-KP-12_2022-07-09-210620_pipc.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=635&ixlib=php-3.3.1&q=61&usm=20&w=2400&s=3478a3b613258de9dbe8ba38a2315ca5 2400w, https://varyer.imgix.net/V-KP-12_2022-07-09-210620_pipc.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=262&ixlib=php-3.3.1&q=82&usm=20&w=992&s=2d6fa518a38842b71603c6206528d913 992w, https://varyer.imgix.net/V-KP-12_2022-07-09-210620_pipc.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=525&ixlib=php-3.3.1&q=61&usm=20&w=1984&s=8be5a3319c457af067281f6b71ccc693 1984w, https://varyer.imgix.net/V-KP-12_2022-07-09-210620_pipc.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=203&ixlib=php-3.3.1&q=60&usm=20&w=768&s=9123aa0f4092eab424a970d1cef2a7a7 768w, https://varyer.imgix.net/V-KP-12_2022-07-09-210620_pipc.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=406&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=a08325df59a6e49ffc4d91edb91170fe 1536w, https://varyer.imgix.net/V-KP-12_2022-07-09-210620_pipc.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=152&ixlib=php-3.3.1&q=60&usm=20&w=576&s=04c79c8ac46f138ef3461e76680e9684 576w, https://varyer.imgix.net/V-KP-12_2022-07-09-210620_pipc.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=304&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=5aca9691a627f1db6b2f75381d10eec5 1152w)
The language of Diamond City's Ancient Wise One was designed and built into a font called Diamonds Neue. We can't reveal the translation here, as it's currently being decoded by elite fans.
![](https://varyer.imgix.net/KP-Poster-Side-B-Diamond-City.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1440&ixlib=php-3.3.1&q=82&usm=20&w=960&s=ef0ed8c6886fec5b839d7bb57d5c8007 960w, https://varyer.imgix.net/KP-Poster-Side-B-Diamond-City.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=2880&ixlib=php-3.3.1&q=61&usm=20&w=1920&s=fa83ce15a9e95b84a9b80d1303575418 1920w, https://varyer.imgix.net/KP-Poster-Side-B-Diamond-City.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1152&ixlib=php-3.3.1&q=60&usm=20&w=768&s=c5915de048bb29f482f9ce7512b661f9 768w, https://varyer.imgix.net/KP-Poster-Side-B-Diamond-City.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=2304&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=ff10bad6d2f791bd140d63e290faf2f1 1536w, https://varyer.imgix.net/KP-Poster-Side-B-Diamond-City.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=864&ixlib=php-3.3.1&q=60&usm=20&w=576&s=dcd5f370d1713ec62ab350515c83ac45 576w, https://varyer.imgix.net/KP-Poster-Side-B-Diamond-City.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1728&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=b42b6e5b63400fdb4528ec2d72e1870d 1152w)
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Trade sheets connect the Diamond City experience to Kolab Project product knowledge for budtenders.
![](https://varyer.imgix.net/950-Growers-Kalifornia.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1241&ixlib=php-3.3.1&q=82&usm=20&w=960&s=51a60622c4dd08818c1eb532427f77da 960w, https://varyer.imgix.net/950-Growers-Kalifornia.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=2483&ixlib=php-3.3.1&q=61&usm=20&w=1920&s=cbb003cc58e4b1e808b15ccceb627a7f 1920w, https://varyer.imgix.net/950-Growers-Kalifornia.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=993&ixlib=php-3.3.1&q=60&usm=20&w=768&s=fd0c520bfc35757b51f797c71c4d8137 768w, https://varyer.imgix.net/950-Growers-Kalifornia.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1987&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=16ee1362b8f76f06d1a2ce6806199007 1536w, https://varyer.imgix.net/950-Growers-Kalifornia.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=745&ixlib=php-3.3.1&q=60&usm=20&w=576&s=a2c33c50b34217a0ff9c7e14cc5116f9 576w, https://varyer.imgix.net/950-Growers-Kalifornia.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1490&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=cd642da18f2a0b0f3d0c7d374c57ea24 1152w)
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![](https://varyer.imgix.net/V-KP-3.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1800&ixlib=php-3.3.1&q=82&usm=20&w=1200&s=d0b42fe9217d59f444905e1fd2ba4063 1200w, https://varyer.imgix.net/V-KP-3.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=3600&ixlib=php-3.3.1&q=61&usm=20&w=2400&s=e54220d1657e2d703e0a1915ccccc694 2400w, https://varyer.imgix.net/V-KP-3.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1488&ixlib=php-3.3.1&q=82&usm=20&w=992&s=65c0651ac4f73b710e2af6c0b0d8c4a4 992w, https://varyer.imgix.net/V-KP-3.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=2976&ixlib=php-3.3.1&q=61&usm=20&w=1984&s=4e7729b51871e38f8ea4f8ebf43251c0 1984w, https://varyer.imgix.net/V-KP-3.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1152&ixlib=php-3.3.1&q=60&usm=20&w=768&s=a4483db71a3d37cae3325e20d73c6d33 768w, https://varyer.imgix.net/V-KP-3.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=2304&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=4521bb1cfcf6497bfcff1fd8eecb1f94 1536w, https://varyer.imgix.net/V-KP-3.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=864&ixlib=php-3.3.1&q=60&usm=20&w=576&s=4e9eb497db8965e78c260e267f9e847b 576w, https://varyer.imgix.net/V-KP-3.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1728&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=155589429f1a9e1a3785800c4ec9163f 1152w)
Varyer has the ability to take a vision, run it through their filter, and serve it back as completely new—giving the initial strategy a real opportunity to develop into something far more meaningful than what was originally conceived. And I love them.
The advertising in Diamond City is bleak and nihilistic SPAM gone mainstream, losing all sense of tact and restraint.
![](https://varyer.imgix.net/V-KP-6_2022-07-10-170133_ukrx.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=827&ixlib=php-3.3.1&q=82&usm=20&w=1200&s=19e6b98265d6f613afb15e7f862d5037 1200w, https://varyer.imgix.net/V-KP-6_2022-07-10-170133_ukrx.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1654&ixlib=php-3.3.1&q=61&usm=20&w=2400&s=6cebfd55a84ad96f860241435d232ee5 2400w, https://varyer.imgix.net/V-KP-6_2022-07-10-170133_ukrx.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=683&ixlib=php-3.3.1&q=82&usm=20&w=992&s=5e491a4db75dc1756712993cb5190396 992w, https://varyer.imgix.net/V-KP-6_2022-07-10-170133_ukrx.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1367&ixlib=php-3.3.1&q=61&usm=20&w=1984&s=69b847000b2cc2a9eecee7bac75dc4d4 1984w, https://varyer.imgix.net/V-KP-6_2022-07-10-170133_ukrx.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=529&ixlib=php-3.3.1&q=60&usm=20&w=768&s=074c84d9e562828d9831ef9c1264a196 768w, https://varyer.imgix.net/V-KP-6_2022-07-10-170133_ukrx.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1058&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=f3a70250c85849fb2c0a1ee00413f8d5 1536w, https://varyer.imgix.net/V-KP-6_2022-07-10-170133_ukrx.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=396&ixlib=php-3.3.1&q=60&usm=20&w=576&s=be87e9f7fcc6abb078885438d39dc817 576w, https://varyer.imgix.net/V-KP-6_2022-07-10-170133_ukrx.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=793&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=8a437c23510f8a28c424a278d9727771 1152w)
💰 in Premium ℃ A V I A ℞ 💰❓❔❓ 💰 in Premium ℃ A V I A ℞ 💰❓❔❓
💳 Check_your_account_$ 💾 💸 💳 Check_your_account_$ 💾 💸
![](https://varyer.imgix.net/V-KP-4.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=671&ixlib=php-3.3.1&q=82&usm=20&w=1200&s=35e6b13b8253cf9df4bab407403ce433 1200w, https://varyer.imgix.net/V-KP-4.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1343&ixlib=php-3.3.1&q=61&usm=20&w=2400&s=68166dcded2e8cb227065aee9396f8ba 2400w, https://varyer.imgix.net/V-KP-4.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=555&ixlib=php-3.3.1&q=82&usm=20&w=992&s=9a20a67bb64ab324a4bc5e12e7373cfc 992w, https://varyer.imgix.net/V-KP-4.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1110&ixlib=php-3.3.1&q=61&usm=20&w=1984&s=3013a24bec839b1dd5cd65cbdb4b338f 1984w, https://varyer.imgix.net/V-KP-4.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=429&ixlib=php-3.3.1&q=60&usm=20&w=768&s=38f3e5b9bc8469fa3118b1096e385f76 768w, https://varyer.imgix.net/V-KP-4.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=859&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=a0b71e14efa2e79952813ca96c3ace08 1536w, https://varyer.imgix.net/V-KP-4.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=322&ixlib=php-3.3.1&q=60&usm=20&w=576&s=6c7a0b86975cf3378de38695ad1ff4a2 576w, https://varyer.imgix.net/V-KP-4.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=644&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=a878559ff8a0589d27f06fc8e115118b 1152w)
More important than the narrative concept itself, this project exists to establish a platform for exploring a transgressive process that enables inspiring creative work to be made. This is not about just building a fictional world, it’s about building a tangible world that encompasses an amalgam of work from the best creatives working in their field.
![](https://varyer.imgix.net/V-KP-5.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=673&ixlib=php-3.3.1&q=82&usm=20&w=1200&s=4d0847017da308ce265f59bccf47b0aa 1200w, https://varyer.imgix.net/V-KP-5.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1347&ixlib=php-3.3.1&q=61&usm=20&w=2400&s=3d10b2baf86b68508f82e0e6582ec220 2400w, https://varyer.imgix.net/V-KP-5.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=557&ixlib=php-3.3.1&q=82&usm=20&w=992&s=4bc6f0ceaf8af76d3ca198cffe843aec 992w, https://varyer.imgix.net/V-KP-5.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1114&ixlib=php-3.3.1&q=61&usm=20&w=1984&s=7a82ae0e24428a107d7adabff834879c 1984w, https://varyer.imgix.net/V-KP-5.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=431&ixlib=php-3.3.1&q=60&usm=20&w=768&s=11d2ba91ff1a770954a01b771afe8fff 768w, https://varyer.imgix.net/V-KP-5.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=862&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=b3f7dbfd9bc448712a93cbb9a76c05c1 1536w, https://varyer.imgix.net/V-KP-5.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=323&ixlib=php-3.3.1&q=60&usm=20&w=576&s=23f0c59c815c7212b685e85ec735b817 576w, https://varyer.imgix.net/V-KP-5.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=646&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=8fb4ab22779c2b6e1131f02554f32028 1152w)
We’re realizing the brand promise by establishing a visual and cultural ecosystem that develops an overarching concept and supports the product in an evolutionary way. In lieu of ephemeral and seasonal campaigns, we’re able to develop this brand vehicle over time, creating a universe that asks customers to follow along, play along, and ultimately pay attention to what unfolds—cementing brand loyalty.
![](https://varyer.imgix.net/V-KP-7_2022-07-08-182202_dwae.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=671&ixlib=php-3.3.1&q=82&usm=20&w=1200&s=7dde657125f37a65671d3f20fcc91fcb 1200w, https://varyer.imgix.net/V-KP-7_2022-07-08-182202_dwae.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1343&ixlib=php-3.3.1&q=61&usm=20&w=2400&s=9531c9259996ad41396dda2eb470ac9c 2400w, https://varyer.imgix.net/V-KP-7_2022-07-08-182202_dwae.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=555&ixlib=php-3.3.1&q=82&usm=20&w=992&s=d95eaeb7f0351c45017fbb34f2e773ed 992w, https://varyer.imgix.net/V-KP-7_2022-07-08-182202_dwae.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1110&ixlib=php-3.3.1&q=61&usm=20&w=1984&s=b1446839c9a787039a800672914e8a87 1984w, https://varyer.imgix.net/V-KP-7_2022-07-08-182202_dwae.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=430&ixlib=php-3.3.1&q=60&usm=20&w=768&s=2196663dd11a8c7d2f32ed1de175c515 768w, https://varyer.imgix.net/V-KP-7_2022-07-08-182202_dwae.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=860&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=2d60831581198656022c1e317b314750 1536w, https://varyer.imgix.net/V-KP-7_2022-07-08-182202_dwae.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=322&ixlib=php-3.3.1&q=60&usm=20&w=576&s=bd4e4065f2d96962445b72fe41ed6a84 576w, https://varyer.imgix.net/V-KP-7_2022-07-08-182202_dwae.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=645&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=d6d9b131b242d5e38a008f91bfef471b 1152w)
The latest collaboration is with Dream Machine, which writes music and imagines visuals live as it broadcasts via AI, generating endless scenes and soundtracks within Diamond City's dystopian universe.
We created a fictional brand called Diamond City Security, a privatized firm owned by Mayor Revkil that watches over Diamond City like Big Brother. When users go to diamondcitysecurity.com, they're viewing one of the closed-circuit cameras embedded in the floating orange orbs all around the city.
The video above is an early test of the experience. Listen to discover how it takes the resources of our sonic brand and utilizes them to generate a new AI-built score for every user watching the livestream.
![](https://varyer.imgix.net/V-KP-24.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=598&ixlib=php-3.3.1&q=82&usm=20&w=1200&s=3fbb8f778f5630e48f2b93ba1b16acd6 1200w, https://varyer.imgix.net/V-KP-24.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1196&ixlib=php-3.3.1&q=61&usm=20&w=2400&s=64686af8c2f4cf49f68d9c117e7c49b8 2400w, https://varyer.imgix.net/V-KP-24.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=494&ixlib=php-3.3.1&q=82&usm=20&w=992&s=64ef1d0c7b38d104276e01e54f05d874 992w, https://varyer.imgix.net/V-KP-24.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=988&ixlib=php-3.3.1&q=61&usm=20&w=1984&s=34809a0e9a3df1d91b45af329f4ec5a3 1984w, https://varyer.imgix.net/V-KP-24.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=382&ixlib=php-3.3.1&q=60&usm=20&w=768&s=229e8d46ded7b4e1b31eaf3e1ef9ecf5 768w, https://varyer.imgix.net/V-KP-24.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=765&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=51685028f369d76e845a4eaa926f878f 1536w, https://varyer.imgix.net/V-KP-24.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=287&ixlib=php-3.3.1&q=60&usm=20&w=576&s=8e0d9a42c333016ff268c614f000ec9d 576w, https://varyer.imgix.net/V-KP-24.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=574&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=707756b9dffcbcebe84a6e649449b0be 1152w)
Diamond City is beaming with dystopian billboards, hundreds of which were painstakingly positioned all around the city for a dynamic and surprising experience. The language we created with the Diamonds Neue font is seen throughout, asking users to record and decode this runic alphabet for a chance to win prizes, including a drone we designed and skinned.
IRL projections are happening in spaces and on buildings all over Canada.
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Toronto's Superfresh Night Market broadcasting the livestream.
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