Basilica Hudson
Premise
Space and place means everything at Basilica. Centered around its iconic architecture, the design system pays direct homage to their mission.
About
Non-profit Arts Center
Hudson, NY
Basilica Hudson is a monolith for Hudson, New York
Founded in 2010, it plays host to a dizzying array of music, art, and cultural events that are as unique to one another as the venue that holds them. The building is a moody haven, a glorious 1880’s factory that has woven its way into the fabric of Hudson in many forms—from forge to foundry, knitting mill to glue factory.
Reframing the experience
After paying a visit to the space to attend the seminal Basilica SoundScape, a weekend of no holds barred adventures in music and art, we had been indoctrinated. With the vastness of the space in mind we set out to mimic its architecture that had been stripped down to a core structure.
This team is the dream combo of humane technology and artistic integrity!!!!
Commanding attention through type
Basilica Hudson was given a custom logotype using GT America by Grilli, a strong typeface considered to be a bridge that links 19th and 20th century type styles together, just as the building is a link from 19th century industry to the thriving art community of today in Hudson. Its custom capital H is directly inspired from the building's arched entryway, a nod to open doors and the welcoming feel of Basilica.
Perfectly connected pieces, endless combination
The modular system utilizes key elements for core programming. These motifs are easily applied to various templates for visual consistency year over year, event by event.
Distinct marks for individual events
Each event series has its own logomark, colors, and typefaces. Overall designs reference stained glass, with structural elements in bold, interchangeable colorways. Individual photographic treatments and typefaces further set the series apart from one another visually.
The cross-pollination of sophistication and wild abandon
The Basilica Hudson design system stands out on the horizon, stripped back yet somehow commanding. It’s bold lines and colors draw the attention of the artistic and curious, for which its programming is directly curated.