![](https://varyer.imgix.net/EG-Valorant-Gradient-BG-05.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=810&ixlib=php-3.3.1&q=82&usm=20&w=1440&s=7eb0c9925ea75b438c845f4cafc590d1 1440w, https://varyer.imgix.net/EG-Valorant-Gradient-BG-05.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1620&ixlib=php-3.3.1&q=61&usm=20&w=2880&s=84711f25b925bf0df2b9414059e323d5 2880w, https://varyer.imgix.net/EG-Valorant-Gradient-BG-05.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=620&ixlib=php-3.3.1&q=82&usm=20&w=992&s=a083ddac5c1672215da1396c598eb191 992w, https://varyer.imgix.net/EG-Valorant-Gradient-BG-05.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1240&ixlib=php-3.3.1&q=61&usm=20&w=1984&s=a21cc874d560d22ddb9c40b3325d3af9 1984w, https://varyer.imgix.net/EG-Valorant-Gradient-BG-05.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=680&ixlib=php-3.3.1&q=82&usm=20&w=850&s=ca424ce4025a272d61fc22a7de56494d 850w, https://varyer.imgix.net/EG-Valorant-Gradient-BG-05.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1360&ixlib=php-3.3.1&q=61&usm=20&w=1700&s=105e2fad1c7959f55ba382e45498d477 1700w, https://varyer.imgix.net/EG-Valorant-Gradient-BG-05.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1066&ixlib=php-3.3.1&q=82&usm=20&w=600&s=848f210138b6b4ecbab4bc2f0778dc68 600w, https://varyer.imgix.net/EG-Valorant-Gradient-BG-05.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=2133&ixlib=php-3.3.1&q=61&usm=20&w=1200&s=51f6667cea3860eb6b1de66a0e3cf948 1200w, https://varyer.imgix.net/EG-Valorant-Gradient-BG-05.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=3200&ixlib=php-3.3.1&q=41&usm=20&w=1800&s=5c392d6f412035b6914034592e1cdb52 1800w)
Evil Geniuses
Evil Geniuses
Gallery
![](https://varyer.imgix.net/YDTWJPG.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=540&ixlib=php-3.3.1&q=82&usm=20&w=1200&s=a615ea707d0144ab15c90e18d30edf48 1200w, https://varyer.imgix.net/YDTWJPG.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1080&ixlib=php-3.3.1&q=61&usm=20&w=2400&s=32a1a8a1308abf33bf42fb269a0ee957 2400w, https://varyer.imgix.net/YDTWJPG.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=446&ixlib=php-3.3.1&q=82&usm=20&w=992&s=c3351dfdfbf286ec25921fed4dd30fd4 992w, https://varyer.imgix.net/YDTWJPG.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=892&ixlib=php-3.3.1&q=61&usm=20&w=1984&s=e03de16b64dfdd07c1e177f0e7b8768c 1984w, https://varyer.imgix.net/YDTWJPG.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=345&ixlib=php-3.3.1&q=60&usm=20&w=768&s=9ffc392d23ea230ccfc9a139a0ee704c 768w, https://varyer.imgix.net/YDTWJPG.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=691&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=1c5197f59705bc72e785ab0e123ddb96 1536w, https://varyer.imgix.net/YDTWJPG.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=259&ixlib=php-3.3.1&q=60&usm=20&w=576&s=bc00f4c0c4492163306cc90448c3e936 576w, https://varyer.imgix.net/YDTWJPG.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=518&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=aeb411bd15e62fec5c6cf4088e337423 1152w)
A clear and aspirational mission, pillars, and values embodied the brand's spirit and became key tenets of how to express its vision across distinct business operations.
![](https://varyer.imgix.net/Messaging.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=638&ixlib=php-3.3.1&q=82&usm=20&w=1200&s=07c3e1610993757dedac3719a1ab9d1b 1200w, https://varyer.imgix.net/Messaging.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1277&ixlib=php-3.3.1&q=61&usm=20&w=2400&s=06081981265427bb6e8cbe36faea440a 2400w, https://varyer.imgix.net/Messaging.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=528&ixlib=php-3.3.1&q=82&usm=20&w=992&s=145b7593b406d1b4c46b5279962fca7d 992w, https://varyer.imgix.net/Messaging.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1056&ixlib=php-3.3.1&q=61&usm=20&w=1984&s=5836611e16bf8226179450562da9d71a 1984w, https://varyer.imgix.net/Messaging.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=408&ixlib=php-3.3.1&q=60&usm=20&w=768&s=b1788323004688bd9d4af089adbd97b9 768w, https://varyer.imgix.net/Messaging.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=817&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=7cbd7563e3864cfbbf6f7d3b66d410c3 1536w, https://varyer.imgix.net/Messaging.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=306&ixlib=php-3.3.1&q=60&usm=20&w=576&s=24ac0584fc26ba1c1acb61cd9ea549ed 576w, https://varyer.imgix.net/Messaging.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=613&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=364b482491062fce6cb998f059a2c7be 1152w)
The brand's primary color palette was updated to present a brighter, forward force. Interface elements visually unified presentations, social media templates, and other means of brand communication. Seattle maps, landscapes, and landmarks add layers and texture that evoke the brand's origins.
![](https://varyer.imgix.net/techfans.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=675&ixlib=php-3.3.1&q=82&usm=20&w=1200&s=287f5f1c670973c9c073f69d3d4eaf97 1200w, https://varyer.imgix.net/techfans.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1350&ixlib=php-3.3.1&q=61&usm=20&w=2400&s=411a7aa7447e9d0c9ce537cf0a41654d 2400w, https://varyer.imgix.net/techfans.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=558&ixlib=php-3.3.1&q=82&usm=20&w=992&s=c8ebb3d5fb53b2ab2a34c4a91ff7f457 992w, https://varyer.imgix.net/techfans.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1116&ixlib=php-3.3.1&q=61&usm=20&w=1984&s=977d997033b69149f2f2b48c3e29a7ab 1984w, https://varyer.imgix.net/techfans.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=432&ixlib=php-3.3.1&q=60&usm=20&w=768&s=90c8fde46e91fcf9e662b3bf27c098ee 768w, https://varyer.imgix.net/techfans.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=864&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=8a4ddab2b160235a264a4cb19a03924b 1536w, https://varyer.imgix.net/techfans.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=324&ixlib=php-3.3.1&q=60&usm=20&w=576&s=8d5d430f4bf577cc30238971d62892da 576w, https://varyer.imgix.net/techfans.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=648&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=ce3fbb9a3c483814ca803b647b8c2090 1152w)
![](https://varyer.imgix.net/eg-chair.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=640&ixlib=php-3.3.1&q=82&usm=20&w=960&s=1521fa32899e6213ca80e43a465d7751 960w, https://varyer.imgix.net/eg-chair.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1280&ixlib=php-3.3.1&q=61&usm=20&w=1920&s=d91b2b8d82e56a5f61b678aeeb621de7 1920w, https://varyer.imgix.net/eg-chair.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=512&ixlib=php-3.3.1&q=60&usm=20&w=768&s=aa54f3f5b4016a15fc364db016429f31 768w, https://varyer.imgix.net/eg-chair.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1024&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=ef5d20fd76ab6d3bb975d54296b4c915 1536w, https://varyer.imgix.net/eg-chair.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=384&ixlib=php-3.3.1&q=60&usm=20&w=576&s=9c3b8c3e432da2866a7e321ab4d884a3 576w, https://varyer.imgix.net/eg-chair.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=768&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=c9b7d0dc76867756cf362114d73803e1 1152w)
![](https://varyer.imgix.net/Sonic-Fox-Blue.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1280&ixlib=php-3.3.1&q=82&usm=20&w=960&s=2de06fdd39d6cf4f119cc5bdf8030971 960w, https://varyer.imgix.net/Sonic-Fox-Blue.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=2560&ixlib=php-3.3.1&q=61&usm=20&w=1920&s=30e37ee53fe051f00ddb0cab8b120147 1920w, https://varyer.imgix.net/Sonic-Fox-Blue.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1024&ixlib=php-3.3.1&q=60&usm=20&w=768&s=9b101a01896a5dd16ad8c1f0690b5a4e 768w, https://varyer.imgix.net/Sonic-Fox-Blue.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=2048&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=ef555c13d08f0eaa4cc70c6217f3ca16 1536w, https://varyer.imgix.net/Sonic-Fox-Blue.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=768&ixlib=php-3.3.1&q=60&usm=20&w=576&s=1431ead7a3e151cd4bfc3c86890a92b3 576w, https://varyer.imgix.net/Sonic-Fox-Blue.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1536&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=9bcb84057140a9592f8373e3d4e6a42c 1152w)
![](https://varyer.imgix.net/puffer-jacket.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=640&ixlib=php-3.3.1&q=82&usm=20&w=960&s=21a67a5d3a1b36beff831dec15b21ff0 960w, https://varyer.imgix.net/puffer-jacket.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1280&ixlib=php-3.3.1&q=61&usm=20&w=1920&s=8653dd0e3753c31c1672ad2b8f3c9645 1920w, https://varyer.imgix.net/puffer-jacket.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=512&ixlib=php-3.3.1&q=60&usm=20&w=768&s=6c703f7198bd4fb05ade96906967363a 768w, https://varyer.imgix.net/puffer-jacket.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1024&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=46f89bf8d20d527ca1c26834e54e9892 1536w, https://varyer.imgix.net/puffer-jacket.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=384&ixlib=php-3.3.1&q=60&usm=20&w=576&s=4c45c9eb35f93cf80035a9f5f9703d73 576w, https://varyer.imgix.net/puffer-jacket.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=768&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=243b28c286a6dd9359cce89c91c99381 1152w)
![](https://varyer.imgix.net/diverse-radical.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=540&ixlib=php-3.3.1&q=82&usm=20&w=960&s=3b5c32492f87b73039957204d64fd410 960w, https://varyer.imgix.net/diverse-radical.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1080&ixlib=php-3.3.1&q=61&usm=20&w=1920&s=8ee79077f8da6d1532d60fb9a456eb12 1920w, https://varyer.imgix.net/diverse-radical.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=432&ixlib=php-3.3.1&q=60&usm=20&w=768&s=05150f13545a020b85fb0541dce976e0 768w, https://varyer.imgix.net/diverse-radical.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=864&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=1664baf79a2eb73c25e5725ea08fdde3 1536w, https://varyer.imgix.net/diverse-radical.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=324&ixlib=php-3.3.1&q=60&usm=20&w=576&s=c3e3254e9785db347e438e836bb5023d 576w, https://varyer.imgix.net/diverse-radical.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=648&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=fe2f67cbbdd75bb036d13d344fd87d4e 1152w)
![](https://varyer.imgix.net/Post-Victory-Team-B.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=960&ixlib=php-3.3.1&q=82&usm=20&w=960&s=bbb90bf7cd7e5972d1e16953a302cb02 960w, https://varyer.imgix.net/Post-Victory-Team-B.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1920&ixlib=php-3.3.1&q=61&usm=20&w=1920&s=2a4a6d76315f5614f3ffe18e4fe0bd6e 1920w, https://varyer.imgix.net/Post-Victory-Team-B.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=768&ixlib=php-3.3.1&q=60&usm=20&w=768&s=26e73aeaa9213466a4ddd9bc2dd4f349 768w, https://varyer.imgix.net/Post-Victory-Team-B.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1536&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=acbcc1fb8a62b3fddb12f49bfec71512 1536w, https://varyer.imgix.net/Post-Victory-Team-B.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=576&ixlib=php-3.3.1&q=60&usm=20&w=576&s=5e3b478da1c1e2a2148d295ec84bb2c2 576w, https://varyer.imgix.net/Post-Victory-Team-B.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1152&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=a273e783443031518b07deef0b3cc41b 1152w)
![](https://varyer.imgix.net/Story-Gameday-Background-A-UI-3.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1706&ixlib=php-3.3.1&q=82&usm=20&w=960&s=d269e58b9db28829c00f1b3313788d48 960w, https://varyer.imgix.net/Story-Gameday-Background-A-UI-3.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=3413&ixlib=php-3.3.1&q=61&usm=20&w=1920&s=ce421d0ccafeb5603ddf389b7754ee1a 1920w, https://varyer.imgix.net/Story-Gameday-Background-A-UI-3.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1365&ixlib=php-3.3.1&q=60&usm=20&w=768&s=04fccbf55b30db649bb1cc0a676f8ad1 768w, https://varyer.imgix.net/Story-Gameday-Background-A-UI-3.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=2730&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=75f595f7ca6c1aec8e2a18638fdcab03 1536w, https://varyer.imgix.net/Story-Gameday-Background-A-UI-3.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1024&ixlib=php-3.3.1&q=60&usm=20&w=576&s=763056dda4b1e11228b12362ed28b208 576w, https://varyer.imgix.net/Story-Gameday-Background-A-UI-3.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=2048&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=07f8bea93112687c60018a0d62511741 1152w)
![](https://varyer.imgix.net/Post-Draw-A.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=960&ixlib=php-3.3.1&q=82&usm=20&w=960&s=0322872ac402c19a7955f00df1359d56 960w, https://varyer.imgix.net/Post-Draw-A.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1920&ixlib=php-3.3.1&q=61&usm=20&w=1920&s=02da49fbefd1495a7fa3ba7e69c77563 1920w, https://varyer.imgix.net/Post-Draw-A.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=768&ixlib=php-3.3.1&q=60&usm=20&w=768&s=3a95c85881d17533b053c39bae4c35b4 768w, https://varyer.imgix.net/Post-Draw-A.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1536&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=aa823bcde89e3e3dfb29ee1fb6ab104a 1536w, https://varyer.imgix.net/Post-Draw-A.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=576&ixlib=php-3.3.1&q=60&usm=20&w=576&s=bdf00fc5717585e322c77f2ef25098a0 576w, https://varyer.imgix.net/Post-Draw-A.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1152&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=5d369d13aac055168f05ccfa36e3c174 1152w)
![](https://varyer.imgix.net/Desktop-Now-Live-C.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=540&ixlib=php-3.3.1&q=82&usm=20&w=960&s=27743d59866e91d914b2eb654cda20d0 960w, https://varyer.imgix.net/Desktop-Now-Live-C.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1080&ixlib=php-3.3.1&q=61&usm=20&w=1920&s=7dda37d27fef03f45addf3ea857513b1 1920w, https://varyer.imgix.net/Desktop-Now-Live-C.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=432&ixlib=php-3.3.1&q=60&usm=20&w=768&s=bda9c05f369ec4b6b884f7ac0400a274 768w, https://varyer.imgix.net/Desktop-Now-Live-C.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=864&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=52977dedd7c61a2c48ab858d2c6c0ffb 1536w, https://varyer.imgix.net/Desktop-Now-Live-C.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=324&ixlib=php-3.3.1&q=60&usm=20&w=576&s=fbec18b7ad949eba2d64463f6d92043a 576w, https://varyer.imgix.net/Desktop-Now-Live-C.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=648&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=e3a02a959a5f48b550342db22da928aa 1152w)
Thanks to the elevated redesign and quality production of our Valorant Partnership Program pitch, Evil Geniuses has secured a coveted partnership with Riot for the Americas International league.
![](https://varyer.imgix.net/reddit-1.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=429&ixlib=php-3.3.1&q=82&usm=20&w=960&s=e3dd7887e5b29fb8e901155d4c4689aa 960w, https://varyer.imgix.net/reddit-1.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=858&ixlib=php-3.3.1&q=61&usm=20&w=1920&s=bdf2610c336a742c31c9fda4d3cc3a5e 1920w, https://varyer.imgix.net/reddit-1.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=343&ixlib=php-3.3.1&q=60&usm=20&w=768&s=a12eafcff19504851f5f35feacacdc38 768w, https://varyer.imgix.net/reddit-1.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=686&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=beba07a6499495db8bdfc5ca725f8b49 1536w, https://varyer.imgix.net/reddit-1.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=257&ixlib=php-3.3.1&q=60&usm=20&w=576&s=60c63905a33e74e11fe4b84b2f9959d8 576w, https://varyer.imgix.net/reddit-1.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=515&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=06f1ed38b7c3ba0a7e964bae3a1a45e8 1152w)
![](https://varyer.imgix.net/reddit-2.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=370&ixlib=php-3.3.1&q=82&usm=20&w=960&s=903c88579cf1db04252fc10a0a36341b 960w, https://varyer.imgix.net/reddit-2.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=740&ixlib=php-3.3.1&q=61&usm=20&w=1920&s=2803167820c570a01d95c8ba10e368a5 1920w, https://varyer.imgix.net/reddit-2.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=296&ixlib=php-3.3.1&q=60&usm=20&w=768&s=67bee7ef098de14b6489d33a3916be4f 768w, https://varyer.imgix.net/reddit-2.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=592&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=5f029e24f8b92867b98b2516e9493016 1536w, https://varyer.imgix.net/reddit-2.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=222&ixlib=php-3.3.1&q=60&usm=20&w=576&s=1b34fc729d7e9a365eff13eabb9582b3 576w, https://varyer.imgix.net/reddit-2.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=444&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=160ffcfe9384096287f88365d3fb43ee 1152w)
![](https://varyer.imgix.net/EG-Valorant-Gradient-BG-03_2022-10-17-182247_hmxh.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=675&ixlib=php-3.3.1&q=82&usm=20&w=1200&s=754bf749d8ca32c4900407f9cf55d8bb 1200w, https://varyer.imgix.net/EG-Valorant-Gradient-BG-03_2022-10-17-182247_hmxh.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1350&ixlib=php-3.3.1&q=61&usm=20&w=2400&s=6594ea5fcc6946bbbc3349bbae49e71a 2400w, https://varyer.imgix.net/EG-Valorant-Gradient-BG-03_2022-10-17-182247_hmxh.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=558&ixlib=php-3.3.1&q=82&usm=20&w=992&s=08b953afdb0c65d5b3eb6d744ff36033 992w, https://varyer.imgix.net/EG-Valorant-Gradient-BG-03_2022-10-17-182247_hmxh.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1116&ixlib=php-3.3.1&q=61&usm=20&w=1984&s=63bb6bc9f051d3fe566ffd038270c344 1984w, https://varyer.imgix.net/EG-Valorant-Gradient-BG-03_2022-10-17-182247_hmxh.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=432&ixlib=php-3.3.1&q=60&usm=20&w=768&s=4f5813f25b18f3cf72fe530ae7f38c6e 768w, https://varyer.imgix.net/EG-Valorant-Gradient-BG-03_2022-10-17-182247_hmxh.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=864&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=e05b8b242b36827c4096fcb41ddcec9f 1536w, https://varyer.imgix.net/EG-Valorant-Gradient-BG-03_2022-10-17-182247_hmxh.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=324&ixlib=php-3.3.1&q=60&usm=20&w=576&s=106aca1dad2f8930761aea85035e3050 576w, https://varyer.imgix.net/EG-Valorant-Gradient-BG-03_2022-10-17-182247_hmxh.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=648&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=585f0ee7412f651e52290c2f0204f63e 1152w)
This is a quick guide for color combinations that have proved successful in the CC color range.
![](https://varyer.imgix.net/CC-Youtube-Mockup.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=675&ixlib=php-3.3.1&q=82&usm=20&w=1200&s=2e9dcef9942880a84bef2c047ade4e8d 1200w, https://varyer.imgix.net/CC-Youtube-Mockup.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1350&ixlib=php-3.3.1&q=61&usm=20&w=2400&s=510dc47c72e22ae08ce6c72580752260 2400w, https://varyer.imgix.net/CC-Youtube-Mockup.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=558&ixlib=php-3.3.1&q=82&usm=20&w=992&s=11b7c0ef54bbf6e0973f2a264ac4987b 992w, https://varyer.imgix.net/CC-Youtube-Mockup.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1116&ixlib=php-3.3.1&q=61&usm=20&w=1984&s=4276d1c05b8d2dee5f9bea2c463b052d 1984w, https://varyer.imgix.net/CC-Youtube-Mockup.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=432&ixlib=php-3.3.1&q=60&usm=20&w=768&s=68cc87507d97d080f9b1dfba2362995f 768w, https://varyer.imgix.net/CC-Youtube-Mockup.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=864&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=2586ccd98d441432daf4da2023a16fef 1536w, https://varyer.imgix.net/CC-Youtube-Mockup.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=324&ixlib=php-3.3.1&q=60&usm=20&w=576&s=ad191456f30d24dd0845100dae6d5a59 576w, https://varyer.imgix.net/CC-Youtube-Mockup.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=648&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=5fc85e226ecc94b4b8596123c9151f7b 1152w)
Adapt and evolve
As the world’s leading esports and entertainment organization, Evil Geniuses needed an evolved brand identity and strategy that highlighted their values-led approach and amplified their desire to disrupt and challenge conventions—defining the esports ecosystem’s future.
We applied industry research, trend forecasting, and a unifying brand ethos to craft distinct identities for each vertical within the organization—the parent company, esports, and in-house creator studio. Coupled with progressive communication strategies, we equipped Evil Geniuses with tools for setting the benchmark for excellence beyond gaming.
Pulling back the curtain on the geniuses
From the start of our research, it was clear that Evil Geniuses is more than the sum of its parts. It’s a multi-faceted, next-generation entertainment company, and that was the story begging to be told. Considering the company’s position as a rapidly evolving gaming brand backed by a 20-year legacy and an influential studio of creators, the goal was to build a system where values remain not only at the forefront, but are a bulletproof differentiator to create a sustainable future for the brand's identity.
Our collective commitment utilized the brand’s established influence, infrastructure, and passion to generate a visual library and communication strategy that attracts the most loyal followers. Approaching this work collaboratively helped us forge an identity that remains true to the brand’s origins while allowing them to adapt and evolve while pushing boundaries.
![](https://varyer.imgix.net/YDTWJPG.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=540&ixlib=php-3.3.1&q=82&usm=20&w=1200&s=a615ea707d0144ab15c90e18d30edf48 1200w, https://varyer.imgix.net/YDTWJPG.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1080&ixlib=php-3.3.1&q=61&usm=20&w=2400&s=32a1a8a1308abf33bf42fb269a0ee957 2400w, https://varyer.imgix.net/YDTWJPG.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=446&ixlib=php-3.3.1&q=82&usm=20&w=992&s=c3351dfdfbf286ec25921fed4dd30fd4 992w, https://varyer.imgix.net/YDTWJPG.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=892&ixlib=php-3.3.1&q=61&usm=20&w=1984&s=e03de16b64dfdd07c1e177f0e7b8768c 1984w, https://varyer.imgix.net/YDTWJPG.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=345&ixlib=php-3.3.1&q=60&usm=20&w=768&s=9ffc392d23ea230ccfc9a139a0ee704c 768w, https://varyer.imgix.net/YDTWJPG.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=691&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=1c5197f59705bc72e785ab0e123ddb96 1536w, https://varyer.imgix.net/YDTWJPG.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=259&ixlib=php-3.3.1&q=60&usm=20&w=576&s=bc00f4c0c4492163306cc90448c3e936 576w, https://varyer.imgix.net/YDTWJPG.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=518&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=aeb411bd15e62fec5c6cf4088e337423 1152w)
Our visual work subverted notions of what’s expected and what can be delivered, what can be broken and what can be rebuilt. By homing in on their key differentiators we created a visual system that embraced their legacy and commitment to innovation, especially when it comes to encouraging and investing in mixed-gender teams, LGBTQIA+ players, and the valorization of women leaders.
Plotting the path to the win
A clear and aspirational mission, pillars, and values embodied the brand's spirit and became key tenets of how to express its vision across distinct business operations.
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E FOR EVIL - We apply our expertise with mischief, craftiness, and defiance
THE PEAK - The limitless reach for world domination; the Space Needle
THE BRIDGE - The paths we build to connect with each other and recruit other elite masterminds
G FOR GENIUSES - The root of our power is cunning, intellect, and proprietary tech
THE DAGGER - Our fierce attitude to fight and to win together
This Sharp wordmark plays with the different typographical elements of the Tartuffo font. It symbolizes unity among the diverse. Each letter has its own character, but they all meld together at some point, forming either sharp geometric moments or beautiful futuristic curves.
The Bold wordmark makes a statement of strength, communicating who we are and the bravery of our beliefs. It’s most suitable for esports applications where competition is key and instinct does away with artifice. Bold and stylish.
The brand's primary color palette was updated to present a brighter, forward force. Interface elements visually unified presentations, social media templates, and other means of brand communication. Seattle maps, landscapes, and landmarks add layers and texture that evoke the brand's origins.
Motivated by legacy, fueled by excellence
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We established a Purpose alongside Content Goals and Communication Principles to create a powerful and consistent voice that amplifies Evil Geniuses' unique ability to identify, recruit, and develop promising players into world-class competitors. By focusing on innovation and flexibility, discrete design details and dramatic layers allow for constant evolution and experimentation, empowering their esports presence to push boundaries.
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Evil Geniuses' bid for Valorant from Riot Games was our first in-use case of the brand's ability to win with values-driven alignment and clearly communicated competitive success. We created a compelling and holistic vision that secured the coveted spot by highlighting their shared advocacy for creating a more inclusive esports ecosystem with an immediate, responsive, and interactive site.
Thanks to the elevated redesign and quality production of our Valorant Partnership Program pitch, Evil Geniuses has secured a coveted partnership with Riot for the Americas International league.
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Creator Collective
An inclusive community of creators who are obsessed with gaming in all formats, Creator Collective required an identity that reflected the diversity of its output. Rather than setting an expectation, we created a flexible system that embraces each creator as unique while leaving plenty of room for limitless possibilities.
Our hues include you.
The CC color palette extends through the entire spectrum, but with a gray undertone that connects it to the Pacific Northwest's misty climate. With every color rendered as a jewel tone, there’s something for everyone.
This is a quick guide for color combinations that have proved successful in the CC color range.
![](https://varyer.imgix.net/CC-Youtube-Mockup.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=675&ixlib=php-3.3.1&q=82&usm=20&w=1200&s=2e9dcef9942880a84bef2c047ade4e8d 1200w, https://varyer.imgix.net/CC-Youtube-Mockup.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1350&ixlib=php-3.3.1&q=61&usm=20&w=2400&s=510dc47c72e22ae08ce6c72580752260 2400w, https://varyer.imgix.net/CC-Youtube-Mockup.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=558&ixlib=php-3.3.1&q=82&usm=20&w=992&s=11b7c0ef54bbf6e0973f2a264ac4987b 992w, https://varyer.imgix.net/CC-Youtube-Mockup.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1116&ixlib=php-3.3.1&q=61&usm=20&w=1984&s=4276d1c05b8d2dee5f9bea2c463b052d 1984w, https://varyer.imgix.net/CC-Youtube-Mockup.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=432&ixlib=php-3.3.1&q=60&usm=20&w=768&s=68cc87507d97d080f9b1dfba2362995f 768w, https://varyer.imgix.net/CC-Youtube-Mockup.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=864&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=2586ccd98d441432daf4da2023a16fef 1536w, https://varyer.imgix.net/CC-Youtube-Mockup.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=324&ixlib=php-3.3.1&q=60&usm=20&w=576&s=ad191456f30d24dd0845100dae6d5a59 576w, https://varyer.imgix.net/CC-Youtube-Mockup.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=648&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=5fc85e226ecc94b4b8596123c9151f7b 1152w)