Premise
As true partners, we guide brand growth and lead strategic executions across the organization’s departments and initiatives
Partner
Goal
Guide the Blackhawks brand growth through strategic executions across organizational departments and initiatives.
Bird’s eye, and every day
The Chicago Blackhawks hockey team, one of the original six teams in the NHL, is a business as focused on sustained success as their fanbase is devoted to their brand. Varyer works across the organization to support their global strategies and initiatives. Work ranges from season-specific marketing to high-level strategy , setting the bar for consistency across all internal departments and developing a bold, new vision for the brand.
Building structural integrity
Growth of a holistic brand identity and subsequent marketing pushes are our keystones to the successful evolution of the brand. We look to content development, leadership empowerment, and creative problem solving as the foundational deliverables for the organization. Our work offers new perspectives, and our teams work in lockstep to uncover key differentiators to broaden market shares. We invite new audiences into the fold, defining salient segments within the community at large. Our research provides insights, trend analysis, and benchmarks for success.
Moodboard
For this project, the initial concept execution was loosely based on vintage hockey card design
The time is now
The Blackhawks have a monumental amount of activity during a normal season. Our focus is on the development of expanded opportunities through creative services and micro-projects on an on-going basis. To support the 2019-20 season, Varyer crafted messaging as a rally cry: a spirited call to unite the team, its fans, and the entire city of Chicago as they move forward into an unprecedented unknown phase in the sport and in the world.
